Orijen Appoints TDA Boulder Creative-Strategy Partner
- by Fern Siegel , Yesterday
TDA Boulder has been selected as the global creative and strategy partner for Orijen, a premium pet food brand of Champion Petfoods, part of Mars Petcare.
The appointment means TDA Boulder will lead global creative campaign and strategy efforts in the U.S. Canada, the European Union, Mexico, South America and China. Work is expected in late summer.
The agency isn't new to the brand, having teamed with it since 2019, before Mars acquired it.
“We’re pleased to continue the journey with TDA Boulder as Orijen grows and more pet lovers around the world experience Orijen’s premium, biologically appropriate food for dogs and cats,” said Emily Dowling, CMO of Champion Petfoods.
Jonathan Schoenberg, executive creative director at TDA Boulder, said Orijen has “great ambition, but also a true sense of what good work both is, and should be, as we look to building a global conversation with consumers.”
Orijen's products contain animal ingredients rich in the same nourishment their ancestors consumed in the wild.
TDA Boulder client work has included Fat Boy, FirstBank, Daiya and Desert Door.
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