• by Fern Siegel , 5 hours ago

MLS (Major League Soccer) has tapped Ogilvy as its creative and strategic partner. The AOR assignment came after a competitive review.

The WPP agency will debut its first work — “MLS is Back” — just before the 2026 regular season begins in late February. More creative appears throughout the year, with campaigns timed to the World Cup and when play begins anew.

The goal is to maintain team enthusiasm beyond the big tentpole event. FIFA World Cup 2026 lands in North America on June 11. 

Ogilvy posted on its Instagram account: “We're excited to fuse business-driving marketing with the credibility & creativity this moment deserves. Let's turn curiosity into fandom.”