• by Fern Siegel , Yesterday

Joint has been appointed as lead creative agency for Origin, the global benefits intelligence platform. 

The agency will handle the company's visual identity and strategy, creating work that enhances Origin AI's visibility to the public. There was no incumbent and Joint won the account without a competitive pitch.

Damon Collins, founder at Joint, said: “We love helping start-ups build and scale. The team at Origin is rightly ambitious, and we’re very excited to work with it to create a brand that achieves its goals.”

Origin enables HR teams to better manage costs, ensure compliance and make smarter, faster decisions. The platform was co-created with global employers, including BCG, EA and Organon.

Charlotte Irving, head of marketing at Origin, added: “Our goal is to be a beacon of honesty, openness and transparency ... to help people understand every aspect of their benefits offering.”

Joint’s work has included global, pan-European and UK-only campaigns for Amazon, AWS, Google and TripAdvisor.