The BAM Connection has been tapped as AOR for Bad Ass Coffee. The Brooklyn agency won the account without a competitive review.

BAM will be handling strategy, campaign development, social, digital, ecommerce and in-store.

First work begins this month and throughout the summer.

“Bad Ass needs badass work. That is our goal across social, in-store and promotional. It’s not just caffeine; it’s an attitude adjustment to a more badass approach to life. The brand's whole attitude is killer,” Rob Baiocco, CCO, The BAM, told Accounts on the Move.

The account was assigned due to its previous work with Iain Douglas, Chief Brand Officer for the coffee brand.

Bad Ass Coffee currently has 38 café locations across America, with another 19 slated to open in 2025. Originally launched on the Big Island of Hawaii in 1989, Bad Ass Coffee specializes in premium coffee from the Kona region and also sources from Kauai and Maui.

BAM's client work has included Birds Eye, Parrot Bay, KCR and Thera Tears.