• by Fern Siegel , February 25, 2026

Dotted Line Agency (DLA) has been named lead agency for home-furnishings brand Green Front Furniture.

The win comes after a competitive review. DLA will deliver a new brand strategy in Q2, followed by creative work later this year.

Green Front’s selection of DLA reflects a broader industry shift toward integrated brand leadership over fragmented, vendor-led efforts.

“Green Front is an iconic, family-owned brand with real authority across the Mid-Atlantic,” said Leslie Griles, Chief Client Officer at Dotted Line Agency. “Our role is to bring greater clarity and cohesion to how that authority shows up — aligning strategy, creative and media so the brand can grow with intention, while staying true to the legacy.”

Founded in 2014, Dotted Line Agency is based in Richmond, Virginia and Atlanta, Georgia. Clients include Richmond United, Westerly, Twist and The Container Store.