• by Fern Siegel , June 10, 2025

Segafredo Zanetti, Italy’s second-largest coffee brand, named BBH as its global creative agency of record.

The agency won the account following a competitive pitch. There was no incumbent. 

Karen Martin, CEO, BBH called the win “an incredible opportunity to build an iconic brand in a category where there is so much potential to zag. Grab a coffee and watch this space.”

BBH will create a new brand positioning and communications platform for Segafredo, part of the Massimo Zanetti Beverage Group, distributing across 110 countries. 

Giacomo Tesolin, group marketing director, Massimo Zanetti Beverage Group, said the agency showed “how we can set ourselves apart from the stereotypical conventions of the category, proved they are the perfect partner to take our brand to the next level.”

BBH clients include Audi, Burger King, the Premier League and Tesco.