Duncan Channon has been named social and digital agency of record for plant-based food company Tattooed Chef after a competitive review.
Duncan Channon is tasked with helping to build the brand, via creative strategy, digital media planning, influencer marketing and experiential activations. In April, the agency created an experiential activation for the brand at a private party at Coachella. It also launched Tattooed Chef’s largest digital campaign this summer across connected TV, digital video, digital audio, paid social and paid search.
Tattooed Chef now offers 140 plant-based products, including ready-to-cook bowls, zucchini
spirals, riced cauliflower, acai and smoothie bowls, dairy-free tortilla chips and cauliflower pizza crusts in the freezer aisle.
“Duncan Channon shares Tattooed Chef’s ambition to become a lifestyle brand that challenges the conventions of traditional food marketing,” said Sarah Galletii, founder, Chief Creative Officer, Tattooed Chef.