• by Fern Siegel , 4 hours ago

ELVIS has been appointed lead creative agency for National Highways, the U.K. government-owned company that operates 4,500 miles of England's motorways and major A roads.

It won the account after a competitive pitch. FCB Inferno was the incumbent. The win is the first major account since the agency relaunched in February.

Previous National Highways' marketing campaigns focused on improved safety. The first work by ELVIS will be Bikertek, targeting motorcyclists and launching in early April. 

Matt Rhodes, Chief Strategy Officer, ELVIS, said: “National Highways is exactly the kind of partner we built ELVIS for. The message couldn’t be more important — which means earning the attention of the audience, who are experts at tuning out. It’s about bringing to life work that people choose to engage with, that creates real change across the U.K.’s roads.”

The assignment extends ELVIS’ government work, which includes the Royal Air Force, Royal Navy, and the Ministry of Justice.

Alison Holliday, head of marketing and events, National Highways, added the agency “resonated with our values and our commitment to reducing harm on the roads ... to develop campaigns that build confidence and save lives.”

ELVIS' client work includes Amazon, Verizon, Sky and Mondelez.