- Amtrak Embarks On Ambitious 'Retrain Travel' Journey
Marketing Daily, Danielle Oster - Tuesday, October 1, 2024
The multiyear "Retrain Travel" campaign focuses on train travel as a w ...
- Gmail Rail: Google Wallet Can Now Import Train Tickets
Email Insider, Ray Schultz - Monday, September 30, 2024
Google has a new feature that allows users to add train ticke ...
- Pilot Connects Driver Data, Gives Customers A Reason To Happy Dance
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2024
Pilot discovered what consumers want and used geolocation and behavioral targeting a ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Advertisers got a break on the cost of running programmatic out-of-home a ...
- Road Trip: Harley-Davidson Invites Europeans To Hop On A Hog
MAD, Fern Siegel - Wednesday, July 31, 2024
Riders are invited to experience the thrill and adventure of its motorcyc ...
- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- John Deere Latest To Roll Back DEI Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 17, 2024
While the "anti-woke" movement has caused some company leaders to buckle, n ...
- Visit Annapolis Promotes Brand Takeover At BWI Airport
MAD, Fern Siegel - Tuesday, July 2, 2024
The campaign runs for 16 months at the busiest airport in t ...
- Uber Expands Services To Caregivers, Shuttle Riders
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, May 16, 2024
"The diversification of Uber's business beyond traditional ride hailing has also help ...
- Firecrown Media Acquires Railroad Fan Magazines From Kalmbach Media
Publishers Daily, Ray Schultz - Thursday, May 2, 2024
Firecrown owns "Flying," "Yachting" and numerous other transportation publications. ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Uber, Lyft Offer Dueling Beyonce Promotions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 2, 2024
Bantering with competitors is certainly one way to use social media f ...
- Lyft Hires Meta Exec As New CMO
Marketing Daily, Tanya Gazdik - Thursday, March 21, 2024
Brian Irving spent the last three years as CMO and vice preside ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- Hertz CEO Steps Down After Fraught EV Moves
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 19, 2024
The rental-car company is set to replace him with Gil West, t ...
- Uber, Lyft, DoorDash Drivers Stage Valentine's Day Strike
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 14, 2024
Thousands of drivers are on strike today in what organizers say wi ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Uber Shuts Down Drizly, Its Alcohol Delivery Service
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Uber is shuttering its U.S.-based alcohol delivery service Drizly, with plans ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- Consumers More Satisfied With Rental Cars, Airports
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2023
Enterprise ranks highest in overall customer satisfaction for a third consecutive yea ...
- James Allen Wants New Yorkers To 'Rock' Out
MAD, Fern Siegel - Tuesday, September 5, 2023
The online jeweler kicked off its first OOH campaign in New York ...
- 'New York Times' Takes Over NYC Subway Shuttle
Publishers Daily, Ray Schultz - Tuesday, August 15, 2023
Each car features messaging and art highlighting the 'Times'' many products. ...
- NYC Goes Pink, Rides OOH Promos For 'And Just Like That'
MAD, Fern Siegel - Wednesday, June 21, 2023
In partnership with OUTFRONT Media, Max is promoting creative on buses, subwa ...
- 'Five' Hop On Great Western Railway To Celebrate Train Travel
MAD, Fern Siegel - Friday, June 16, 2023
The TV ad highlights the benefits of trains: speed, sustainability, comfort a ...
- Brompton Folding Bike Touts Magical Engineering
MAD, Fern Siegel - Thursday, June 1, 2023
The cross-platform campaign runs in the U.K., U.S., Germany and France. ...
- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
MAD, Fern Siegel - Wednesday, April 5, 2023
The goal is to raise awareness about the dangers of alcohol consumpti ...
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Data & Programmatic Insider, Laurie Sullivan - Monday, March 20, 2023
Intersection is running a pilot with the City of Philadelphia through IxNConne ...
- Uber Forecasts $1B In Ad Revenue By 2024
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 15, 2023
Having expanded its in-app advertising offerings with the launch of Uber Journ ...