• by Fern Siegel , Yesterday

Massport has selected Allen & Gerritsen (A&G) as its brand marketing and social agency of record. 

The account was won after a competitive review. Larger campaign work launches this winter.

Massport owns and operates Boston Logan International Airport, Worcester Regional Airport, Lawrence G. Hanscom Field, Conley Container Terminal, and Flynn Cruiseport Boston.

A&G's remit is brand research and strategy, creative, social media, media planning and buying, performance analytics, and sponsorship and event activations. 

“In partnering with an organization that is deeply committed to creating better experiences for its travelers, we're excited to kick off with some creative campaign opportunities that will surprise and delight the communities Massport serves this holiday season. Our shared belief in an experience-first mindset will set the stage for unignorable work going forward,” Jen Putnam, Chief Creative Officer at A&G, told Accounts on the Move.

Over the past year, the agency added the New England Aquarium, View Boston and the Valley Forge Convention & Visitors Bureau.