• by Fern Siegel , Today

Member-owned cooperative The Wine Society named Art of the Possible as its digital customer acquisition and paid media partner.

The win followed a competitive pitch.

The agency’s remit is to introduce the U.K.’s Wine Society to new audiences interested in wine and food, but unfamiliar with the organization.

Kat Patterson, managing director, Art of the Possible, said: “The Wine Society is exactly the kind of brand we love working with. What makes the brief particularly exciting is the opportunity to connect brand discovery and creativity directly to commercial growth.”

Art of the Possible will combine paid Meta activity with influencer content and new creative to grow membership. Paid social is the media focus. The template targets all demos, centered on shared interests while upping visibility.

Adam Mills, head of membership and experience at The Wine Society, added: “Art of the Possible impressed us with the combination of creativity and commercial rigor. They also bring paid media, creative and creator expertise together in a really joined-up way.”

Based in London, the agency has offices opening worldwide. Its core disciplines are brand strategy, social and digital media. Clients include Pernod Ricard, Quorn, bibigo, Newton + Young.

Founded in 1874, The Wine Society helps members discover great vino.