- Study: Winery Email Opens, CTRs Fell In 2020 As Volume Rose
Email Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Bounce rates went up as many email addresses changed during the COVID- ...
- Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's Day
Marketing Daily, P.J. Bednarski - Tuesday, February 9, 2021
Italian authorities allowed a rose variety to be marketed for the fir ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles p ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing h ...
- Winc Wine Site Is Growing Under Influencers' Power
Marketing Daily, P.J. Bednarski - Tuesday, December 8, 2020
Winc exec: "Influencer became the perfect channel to broadcast to people a ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ri ...
- Georgia's Lost Eden Wine Brand Launches First Ad Campaign
MAD, Larissa Faw - Friday, November 20, 2020
It's anchored by a video titled "Supra" that follows an eclectic gatheri ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U. ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand communi ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in peop ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorpora ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that' ...
- Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Big Thirst Marketing will help Bingham with its email and content marketin ...
- Carl's Jr.'s Latest? Weekday Wining
QSR Land, Sarah Mahoney - Tuesday, August 25, 2020
Carl's Jr. is classing up its Steakhouse Angus Thickburger, rolling out ...
- Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk. ...
- Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Marketing Daily, P.J. Bednarski - Thursday, June 18, 2020
Babe has sold 7.6 times more product so far this year th ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8 ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to conne ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine sn ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C FYI, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs ...
- Boen Wine NFC 'Tap the Cap' Gives Consumers In-Store Information
Marketing Daily, P.J. Bednarski - Friday, August 2, 2019
Purchasers can continue to get other specific info on a wine ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boe ...
- Why Not A 12-Ounce Can Of Chardonnay? Sen. Schumer Wants Rule Changed
Marketing Daily, P.J. Bednarski - Tuesday, July 9, 2019
The federal Alcohol and Tobacco Tax and Trade Bureau is currently consideri ...
- New 'Woodbridge' Wine Campaign Focuses On Brand Heritage
MAD, Larissa Faw - Monday, June 24, 2019
"From One For All" highlights Woodbridge founder Robert Mondavi's role in growi ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended Marc ...
- Barefoot Wine Taps Mindy Kaling For 'On Tap' Launch
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2019
Actress extols 'Joy of Missing Out' (JOMO) in humorous videos for laun ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, pla ...
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
Video claims it's now Rosevelt Island, with trams, buses etc. recolored ...