- Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; ...
- Erich & Kallman Adds Clients Cupcake Vinyards, Franzia
Accounts on the Move, Steve McClellan - Friday, October 4, 2024
Ad agency Erich & Kallman has been appointed creative agency for t ...
- 19 Crimes Wine Launches Second Collab With Universal Monsters
Marketing Daily, Teresa Buyikian - Friday, October 4, 2024
Each bottle contains a QR code on the label that, when scanne ...
- Reverse-Aging Wine: Demystifying Industry For Next-Gen Drinkers
Marketing Insider, Miles Marmo - Wednesday, July 31, 2024
The wine industry needs to demystify its product and make it mo ...
- La Crema Launches Instagram Contest For WNBA Finals
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
One grand-prize winner will receive two tickets to Game One of t ...
- Pernod Ricard Consolidates $120 Million EMEA Account With Carat
MAD, Steve McClellan - Monday, July 15, 2024
There were several incumbents including GroupM, Havas, Omnicom and MG. Dentsu agen ...
- VSPT Launches Tattoo-Inspired Wine, Wants U.S. To 'Get InkSpired'
MAD, Fern Siegel - Thursday, May 16, 2024
The O-61 cabernet invites 30something drinkers to "uncork a new source ...
- Constellation Brands Acquires Sea Smoke Winery, Adding To High-End Wine Portfolio
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The deal follows last year's acquisition of Napa Valley wine brand Domai ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- [Yellow Tail] Selects Isobel As Creative Agency For The UK
Accounts on the Move, Fern Siegel - Thursday, April 4, 2024
The brand was announced as the World's Most Powerful Wine Brand f ...
- 'Love Is Blind'? No, This Collab Says, Love Is Wine
CPG Insider, Danielle Oster - Friday, March 29, 2024
The "Love Is Blind" wine, paired with the hit reality show, ...
- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Danielle Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- California Grown Selects Red Door Interactive As Marketing Agency Partner
Accounts on the Move, Fern Siegel - Monday, December 4, 2023
The agency will handle California Grown's campaign strategy, creative and paid med ...
- Spirits Industry Considers Eco-Friendly Options
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 8, 2023
There are new eco-friendly liquor packaging options, but getting companies to consid ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Danielle Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Stella Rosa Wines Turns Up The Heat With Spicy Series Release
Marketing Daily, Danielle Oster - Wednesday, September 27, 2023
Wines blend Moscato D'Asti grapes and tropical flavors with Italian chili peppe ...
- Vintage Wine Estates Appoints Marketing Lead Amid Company Realignment
Marketing Daily, Danielle Oster - Tuesday, August 29, 2023
Industry veteran Tracey Mason will lead overall marketing functions, as well ...
- D2C Wine Market Continues Decline
Marketing Daily, Danielle Oster - Monday, July 31, 2023
The overall volume of wine shipped decreased 7% in the first ha ...
- Vintage Wine Estates Poaches New CEO From Moet Hennessy
Marketing Daily, Danielle Oster - Monday, July 24, 2023
Seth Kaufman, new president and CEO, should see "opportunities to enhance t ...
- Um, Really? Spritz Society's Pickle-Flavored Cocktail Started As Prank
Marketing Daily, Danielle Oster - Monday, July 24, 2023
For Claussen pickles, the partnership represents a first foray into a catego ...
- Uncorked: An Unconventional Path For This Vintage Wine Estates' Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 26, 2023
"Women stay in roles way too long because they think that th ...
- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Danielle Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Spacey 'Stars On Mars' Blasts Off Monday Night On Fox
TVBlog, Adam Buckman - Monday, June 5, 2023
"Stars On Mars" poses survival challenges to its participants until at t ...
- Uncorking The Profits In D2C Wine Selling
CPG Insider, Steve Ellwanger - Friday, May 26, 2023
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discount ...
- Elizabeth Banks' Phony Book Club Sparks Archer Roose Pitch
Marketing Daily, Steve Ellwanger - Tuesday, May 2, 2023
Fake book names like "Make Mommy's New Boyfriend Alan Disappear" add ...
- Salut! Hardys Wines Names Above+Beyond Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 19, 2023
Above+Beyond will develop Hardys' new brand positioning on the global stage. ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...