- Santa Rita 120 Awards Creative Account To TBWA\Dublin
Accounts on the Move, Fern Siegel - Friday, March 17, 2023
The partnership is expected to increase the wine's global reputation. ...
- Wine Spectator Partners With Palm Beach Food & Wine Festival
Publishers Daily, Ray Schultz - Wednesday, March 15, 2023
The Els for Autism Foundation, co-founded by editor Marvin R. Shanken, wi ...
- Josh Cellars Launches Brand Campaign To Celebrate Founder
Out to Launch, Fern Siegel - Wednesday, February 15, 2023
Josh Cellars, a premium $11+ brand, was named American Winery of t ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- For First Time In 12 Years Of Tracking, 2022 D2C Wine Shipments Declined
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Cabernet sauvignon was the overall top performer as dollar sales increased 5 ...
- Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
A trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- California Winery Association Trims Name To Temecula Wines In New Campaign
Marketing Daily, Steve Ellwanger - Friday, January 13, 2023
Group leveraged a new "Sippin' on Sunshine" logo and "Raise Your Glas ...
- TV Tie-Ins, Special Demos Dominate This Most-Read List
Marketing Daily - Top of the News, Les Luchter - Friday, December 30, 2022
Story about a wine-industry push targeting 21- to 34-year-olds was number ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Gallo's Apothic Wines Offers Curated Holiday Website Experiences
Marketing Daily, Steve Ellwanger - Tuesday, December 20, 2022
"They want to shed the sort of gothic appeal attached to th ...
- Prosecco Posits 'Optimism' In Enjoying Champagne
Out to Launch, Fern Siegel - Friday, December 16, 2022
The 60-second spot by the Marc & Gio agency is inspired ...
- Woodbridge Enhances 'Your Way' Wine Enjoyment
MAD, Fern Siegel - Tuesday, December 13, 2022
Created by VaynerMedia, the playful new ads have a simple message: Enj ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Josh Groban, Josh Cellars Wines Team For 'Joshgiving'
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
Josh Cellars has collaborated with various Joshes around the country -- includi ...
- Federal Government May Mandate Listing Ingredients On Wine Labels
Marketing Daily, Steve Ellwanger - Friday, August 26, 2022
Treasury Department report suggests "rules that protect consumers and public health whi ...
- Constellation Tops Off Wine Buys, Reportedly Bails On Haus Aperitif Funding
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Constellation recently touted its ambition to be "the #1 player in fi ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- Champagne Charlie Sails Into Heidsieck's 200th Birthday Celebration
Marketing Daily, Les Luchter - Tuesday, April 26, 2022
Heidsieck Champagne bottles are now on their way to New York v ...
- Boen Wine's New Virtual Assistant Supplants Terroir Gum
Marketing Daily, Les Luchter - Tuesday, April 19, 2022
Terroir Gum, which "tastes like dirt," was April Fool's prank, but A ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- 'Good Day Sunshine': Happy 250th Birthday, Veuve Clicquot
Marketing Daily, Les Luchter - Wednesday, April 13, 2022
A cover of the classic Beatles song themes a new global campai ...
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
First commercial directed by 57-year-old "Friends" star aims to combat an over-representati ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is Real
Marketing Daily, Les Luchter - Thursday, March 31, 2022
Combo of sour pickles with sparkling wine? That flavor could only wo ...
- Winery Gets Dirty Minded To Reach Younger Drinkers
Marketing Daily, Les Luchter - Tuesday, March 29, 2022
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnial ...
- Adam Scott Pitches Black Box Wine
Marketing Daily, Todd Wasserman - Wednesday, March 2, 2022
In the ad, via RTO+P, Scott presents himself as a sophisticated y ...