19 Crimes has the perfect pairing for scary Halloween movie nights
this October.
This week the Napa, California-based 19 Crimes Winery, in collaboration with Universal Products & Experiences, released a new collection of limited-edition Halloween-themed
wines.
In the second year of the partnership, the brands have brought back the “fan-favorite” Frankenstein Cabernet Sauvignon, now adding his better half, The Bride of Frankenstein
Red Blend.
Besides glowing in the dark, the bottles themselves now also hold an added spooky surprise: Each contains a QR code on the label that, when scanned, leads customers into an
augmented reality experience bringing "Universal's iconic monsters to life,” per the brand.
The "Universal Monsters" include all the classic monsters from Universal Studios films
released between 1913–1956 -- which of course includes Frankenstein.
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"The Bride of Frankenstein joins Frankenstein in our lineup, and together they embody the same rebellious spirit as
19 Crimes -- challenging conventions and breaking the rules,” said Sarah Bakx, president of BOLD Brands at Treasury Americas, parent of 19 Crimes, in a release. “This collaboration
continues to push the boundaries of traditional wine culture by bringing these iconic characters to life in a fresh and captivating way."
The brand is promoting the collectible bottles via its
Instagram and X social platforms as well as with online media. Both bottles are only available for a limited time at 19Crimes.com and select retailers nationwide.
The Australian wine maker is
named after the infamous number of crimes that a Briton committed to be to be sentenced to live in Australia in the late 1700s. Many of the “crimes” were reported to be due to
political rebellion, and the 160,000 exiled men and women “forged a new culture and national spirit in Australia.” The brand features convicts unjustly convicted and sentenced on its
labels. 19 Crimes is also behind the Snoop Dogg line of wines.