• by Teresa Buyikian , 3 hours ago

The Glenlivet’s first release in its new “Beyond Speyside” series -- referencing the Speyside region of Scotland, with the country’s highest concentration of distilleries -- puts a decidedly tropical spin on the classic Scottish spirit.

The Glenlivet 12-Year-Old Jamaica Edition is the inaugural release in the series featuring whiskies inspired by destinations from around the world. The Jamaica Edition is produced by finishing in casks that previously held Jamaican rum, imparting “vibrant tropical flavor notes of coconut, juicy pineapple, and velvety caramel for a fruity and smooth finish.”

"The single malt Scotch category has been associated with luxury, prestige and status. As the codes of luxury evolve, today's discerning whisky drinker is seeking new experiences and flavors that celebrate individuality, curiosity and the joy of discovering something new," says Kristen Colonna, vice president of marketing, Pernod Ricard USA, in a press release.

The brand is promoting the release with a new campaign featuring Scottish actor and brand ambassador Thomas Doherty and styled by Jamaican-Scottish designer Nicholas Daley. The center of the creative is a short film, seen here, which has Doherty inserting himself into Jamaican culture while exploring the island with former Miss Universe Jamaica Miqueal-Symone Williams. From a game of dominoes to beachside music and bonfires and drinks at a local bar, the film highlights the “Scottish heart with Jamaican soul” of the new Scotch offering.

The film and additional creative executions run on The Glenlivet’s social media platforms @TheGlenlivet_US. 

Additionally, the brand has tapped Daley to design a travel capsule clothing collection, featuring The Glenlivet’s signature tartan, which will launch in 2026.