- Gallo's Apothic Wines Offers Curated Holiday Website Experiences
Marketing Daily, Steve Ellwanger - Tuesday, December 20, 2022
"They want to shed the sort of gothic appeal attached to th ...
- Prosecco Posits 'Optimism' In Enjoying Champagne
Out to Launch, Fern Siegel - Friday, December 16, 2022
The 60-second spot by the Marc & Gio agency is inspired ...
- Woodbridge Enhances 'Your Way' Wine Enjoyment
MAD, Fern Siegel - Tuesday, December 13, 2022
Created by VaynerMedia, the playful new ads have a simple message: Enj ...
- D2C Wine Platform Winc In Talks With Bidder Following Bankruptcy Filing
Marketing Daily - Top of the News, Steve Ellwanger - Monday, December 5, 2022
Santa Monica-based Winc said it would continue to operate while pursuing ...
- Josh Groban, Josh Cellars Wines Team For 'Joshgiving'
Marketing Daily, Steve Ellwanger - Monday, November 21, 2022
Josh Cellars has collaborated with various Joshes around the country -- includi ...
- Federal Government May Mandate Listing Ingredients On Wine Labels
Marketing Daily, Steve Ellwanger - Friday, August 26, 2022
Treasury Department report suggests "rules that protect consumers and public health whi ...
- Constellation Tops Off Wine Buys, Reportedly Bails On Haus Aperitif Funding
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Constellation recently touted its ambition to be "the #1 player in fi ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- Champagne Charlie Sails Into Heidsieck's 200th Birthday Celebration
Marketing Daily, Les Luchter - Tuesday, April 26, 2022
Heidsieck Champagne bottles are now on their way to New York v ...
- Boen Wine's New Virtual Assistant Supplants Terroir Gum
Marketing Daily, Les Luchter - Tuesday, April 19, 2022
Terroir Gum, which "tastes like dirt," was April Fool's prank, but A ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- 'Good Day Sunshine': Happy 250th Birthday, Veuve Clicquot
Marketing Daily, Les Luchter - Wednesday, April 13, 2022
A cover of the classic Beatles song themes a new global campai ...
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
First commercial directed by 57-year-old "Friends" star aims to combat an over-representati ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is Real
Marketing Daily, Les Luchter - Thursday, March 31, 2022
Combo of sour pickles with sparkling wine? That flavor could only wo ...
- Winery Gets Dirty Minded To Reach Younger Drinkers
Marketing Daily, Les Luchter - Tuesday, March 29, 2022
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnial ...
- Adam Scott Pitches Black Box Wine
Marketing Daily, Todd Wasserman - Wednesday, March 2, 2022
In the ad, via RTO+P, Scott presents himself as a sophisticated y ...
- Elizabeth Banks Promotes Her Canned Wines With Sneaky (Is-It-Real?) Snake Giveaway
Marketing Daily, Les Luchter - Monday, February 21, 2022
Would you believe a winery giving out free snakes as an incenti ...
- U.S. Treasury Focuses On Wine, Spirits Market
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 9, 2022
The U.S. Treasury Department expressed concerns about consolidation in the $250 billi ...
- Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
Mediapsssst, Richard Whitman - Friday, January 28, 2022
Lawrence Wine Estates aims to create a new category of wine targeti ...
- Report: Price Hikes Spurred Wineries To Record D2C Numbers in 2021
Marketing Daily, Les Luchter - Thursday, January 27, 2022
2021's increased price-per-bottle jived nicely with what could be termed a mo ...
- Wanted: Martha Stewart, For 19 Crimes Wine, CBD Gummies, Vegas Dining
Marketing Daily, Les Luchter - Wednesday, January 26, 2022
19 Crimes brand debuts the first-ever wine from Martha Stewart, noted ex-convi ...
- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...
- Sweepstakes Offers 'Year Of Butter'-Branded Wine
Marketing Daily, Les Luchter - Sunday, January 23, 2022
Jam Cellars' contest aims to launch its first two varietal extensions: Butt ...
- Wine, The Wallflower: Industry Honchos Plan Joint Marketing Push
Marketing Daily - Top of the News, Les Luchter - Thursday, January 20, 2022
Recognizing wine's declining popularity among younger demos, WineRAMP plans a campaign comparab ...
- Study: Liquor Retailers Major In Instagram For Online Brand Marketing
Marketing Daily, Les Luchter - Tuesday, December 14, 2021
"Providing branded content in Instagram-sized assets makes it easy for retailers ...