- Element[AL] Wines Debuts Aluminum Bottle, Sustainability Campaign
MAD, Fern Siegel - Monday, March 25, 2024
The focus is sustainability, reducing the wine industry's carbon footprint, while produci ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Erik Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- Vintage Wine Estates Lays Off 15% Of Staff As It Welcomes New CMO
Marketing Daily, Erik Oster - Sunday, January 21, 2024
The company is looking to simplify its business by concentrating on co ...
- California Grown Selects Red Door Interactive As Marketing Agency Partner
Accounts on the Move, Fern Siegel - Monday, December 4, 2023
The agency will handle California Grown's campaign strategy, creative and paid med ...
- Spirits Industry Considers Eco-Friendly Options
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 8, 2023
There are new eco-friendly liquor packaging options, but getting companies to consid ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Erik Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Stella Rosa Wines Turns Up The Heat With Spicy Series Release
Marketing Daily, Erik Oster - Wednesday, September 27, 2023
Wines blend Moscato D'Asti grapes and tropical flavors with Italian chili peppe ...
- Vintage Wine Estates Appoints Marketing Lead Amid Company Realignment
Marketing Daily, Erik Oster - Tuesday, August 29, 2023
Industry veteran Tracey Mason will lead overall marketing functions, as well ...
- D2C Wine Market Continues Decline
Marketing Daily, Erik Oster - Monday, July 31, 2023
The overall volume of wine shipped decreased 7% in the first ha ...
- Vintage Wine Estates Poaches New CEO From Moet Hennessy
Marketing Daily, Erik Oster - Monday, July 24, 2023
Seth Kaufman, new president and CEO, should see "opportunities to enhance t ...
- Um, Really? Spritz Society's Pickle-Flavored Cocktail Started As Prank
Marketing Daily, Erik Oster - Monday, July 24, 2023
For Claussen pickles, the partnership represents a first foray into a catego ...
- Uncorked: An Unconventional Path For This Vintage Wine Estates' Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 26, 2023
"Women stay in roles way too long because they think that th ...
- How One Wine Brand Navigated Its Nod To Barbie
CPG Insider, Erik Oster - Friday, July 21, 2023
Without an official tie to the movie marketing blitz, Bright Cellars "lean ...
- Spacey 'Stars On Mars' Blasts Off Monday Night On Fox
TVBlog, Adam Buckman - Monday, June 5, 2023
"Stars On Mars" poses survival challenges to its participants until at t ...
- Uncorking The Profits In D2C Wine Selling
CPG Insider, Steve Ellwanger - Friday, May 26, 2023
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discount ...
- Elizabeth Banks' Phony Book Club Sparks Archer Roose Pitch
Marketing Daily, Steve Ellwanger - Tuesday, May 2, 2023
Fake book names like "Make Mommy's New Boyfriend Alan Disappear" add ...
- Salut! Hardys Wines Names Above+Beyond Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 19, 2023
Above+Beyond will develop Hardys' new brand positioning on the global stage. ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- Santa Rita 120 Awards Creative Account To TBWA\Dublin
Accounts on the Move, Fern Siegel - Friday, March 17, 2023
The partnership is expected to increase the wine's global reputation. ...
- Wine Spectator Partners With Palm Beach Food & Wine Festival
Publishers Daily, Ray Schultz - Wednesday, March 15, 2023
The Els for Autism Foundation, co-founded by editor Marvin R. Shanken, wi ...
- Josh Cellars Launches Brand Campaign To Celebrate Founder
Out to Launch, Fern Siegel - Wednesday, February 15, 2023
Josh Cellars, a premium $11+ brand, was named American Winery of t ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- For First Time In 12 Years Of Tracking, 2022 D2C Wine Shipments Declined
Marketing Daily, Steve Ellwanger - Tuesday, January 24, 2023
Cabernet sauvignon was the overall top performer as dollar sales increased 5 ...
- Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Marketing Daily, Steve Ellwanger - Thursday, January 19, 2023
A trend called Neo-Prohibitionism combined with less wine consumption by younger generatio ...
- California Winery Association Trims Name To Temecula Wines In New Campaign
Marketing Daily, Steve Ellwanger - Friday, January 13, 2023
Group leveraged a new "Sippin' on Sunshine" logo and "Raise Your Glas ...
- TV Tie-Ins, Special Demos Dominate This Most-Read List
Marketing Daily - Top of the News, Les Luchter - Friday, December 30, 2022
Story about a wine-industry push targeting 21- to 34-year-olds was number ...
- Beyond the Bottle - The Power of Music Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
With a name like JaM Cellars, you know they've got to lo ...
- Gallo's Apothic Wines Offers Curated Holiday Website Experiences
Marketing Daily, Steve Ellwanger - Tuesday, December 20, 2022
"They want to shed the sort of gothic appeal attached to th ...
- Prosecco Posits 'Optimism' In Enjoying Champagne
Out to Launch, Fern Siegel - Friday, December 16, 2022
The 60-second spot by the Marc & Gio agency is inspired ...