• by Teresa Buyikian , January 29, 2025

Red wine may pair well with red meat, and white wine supposedly pairs with chicken and fish, but what wine goes best with pizza?

This week Domino’s answers the question with its partnership with Yellow Tail wines. The duo have launched the Limited Edition Yellow Tail & Domino’s Red Blend.  Developed with  an in-house food and wine expert, the wine features “balanced, fruit-forward flavors… and pairs best with a traditional Domino's cheese pizza as well as a variety of popular toppings.”

"At Yellow Tail, we believe that seriously good wine doesn't need to be so serious," said Dan Kleinman, Deutsch Family Wine & Spirits chief brand officer, in the release. "We're … partnering with Domino's, a brand loved by customers for interesting and exciting creations, to make the everyday pizza night more convenient, special and, most importantly, more fun."

The wine, which is available in select retailers nationwide, also introduces the new 'Twist.Tap.Order.' wine caps. Once a customer opens the bottle, they are able to tap the cap (Yellow Tail uses screwtops, not corks) with their smartphone, which will then open the Domino’s app to help them place an order. The uniquely designed wine closure is affixed to select bottles of the Yellow Tail & Domino's Red Blend.

"Domino's is known for innovations," said Kate Trumbull, Domino's executive vice president-CMO in the announcement. "We're always looking for ways to make ordering easier than ever, and 'Twist.Tap.Order.' does that."

Customers can log on to www.yellowtailwine.com/us/dominos/ to find where to purchase the Limited Edition Yellow Tail & Domino's Red Blend (1.5L). There they can also learn more about the Twist.Tap.Order caps, which are available for purchase online and shipped via ReserveBar in select markets while supplies last.