• by Teresa Buyikian , March 4, 2025

Image above by Anthony Seklaoui

Now music fans can celebrate their birthdays with a limited-edition champagne that adds an extra dose of “Happy” to the festivities.

The Moët & Chandon Pharrell Williams Limited Edition Collection launched globally on Mar. 1, with a campaign featuring the famous “Happy” singer.

The focus of the release is on the “collective spirit, optimism and human connection” of celebrating birthdays, “aimed to create moments that are both universal and deeply personal … crafted to honor those who gather to celebrate,” per the brand.

The campaign video, running on Moët's website and social platforms around the world, features Pharrell in the back of a limousine, waxing philosophical about birthday celebrations.

“The best part about a birthday are the people who want to celebrate it with you,” he says. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition. It’s the ritual.”

Beside him we see one of the Moët & Chandon Pharrell Williams Limited Edition Collection bottles, ready for gifting upon the star’s arrival to his destination.

The bottles come in several colorful designs, all with Pharrell’s imprinted dot-like signature.

According to the brand, it found in its archives that the  tie on the bottle was previously a bow in 1892. As the bow “symboliz(es) togetherness, generosity, joy and surprise,” it became a focal point of these bottles’ design.

The collection consists of an extremely limited “Jewel Masterpiece” and a “Bow Capsule,” as well as the wide international release of  Brut Impérial and a Nectar Impérial Rosé (White). The Brut Impérial bottles are available in “Gold,” “Midnight Blue” and “Deep Red” for $58 on the brand’s website and in retail locations internationally. The Nectar Impérial Rosé (White) is $66.

“The Bow Capsule,” in a magnum size, “features an oversized fabric bow adorned with pearled beads, crafted by Parisian embroiderers Atelier Baqué Molinié.”  The bow can be detached and worn as a brooch. It is available in select bars worldwide.

The crown jewel of the collection, “The Jewel Masterpiece,” is in a limited run of 30 numbered pieces and has mirrored chrome covering the bottle’s surface, with artist Astrid de Chaillé hand-lettering 89 embossed relief pearls in paint, adding a three-dimensional effect. An extravagant bejeweled bow adorns the bottleneck, which “requires 300 hours of handwork using 7,310 pearled beads,” also made by Atelier Baqué Molinié. This bow also detaches to be worn as a brooch.

The 30 numbered Jewel Masterpieces are only available through the Moët Hennessy Private Sales service, in the Epernay boutique and at select Moët & Chandon Bars at a price of €30,000 (approximately $38,000).