• by Teresa Buyikian , Yesterday

Evian is celebrating its 200^th birthday with a global ambassador campaign, contemporary artist collab and bottle art reflecting the brand’s Alpine roots.

The brand has teamed up with celebrated artist Jeff Koons on a limited edition bottle design for its new “200 Years Young” global marketing effort. The pop artist’s signature “Balloon Dog” sculpture is captured in imagery on two limited-edition glass bottles; pink for Evian Still and blue for Evian Sparkling. The Koons bottles are available exclusively in restaurants for a limited time.

Also part of the brand’s “200 Years Young” effort is a global ambassador campaign featuring Evian ambassador tennis stars Carlos Alcaraz, Frances Tiafoe, Emma Raducanu and professional golfer Céline Boutier. Social and OOH executions set in the brand’s Alpine home in the French Alps “showcase the essence of Evian’s origin while championing healthy hydration across the worlds of sports, fine dining and culture.”

The campaign also highlights the preservation of the 48-square-mile ecosystem that feeds the Evian spring, through which the brand committed more than 30 years ago “to champion sustainable agriculture, preserve natural ecosystems, and support responsible development within the region.”

“Celebrating 200 years is a powerful milestone for Evian and a testament to the generations of care that have protected our source,” said Fran Mulhern, senior vice president, Evian, in a release. “In the U.S., we're honoring that legacy by bringing the Evian origin and heritage story to life in the moments and places that shape culture, while continuing to elevate everyday rituals through premium, mountain-made hydration.”

Also part of the effort are a series of four “200 Years Young” bottles depicting Evian’s Alpine heritage, which will begin to roll out in May will be available throughout the summer, while supplies last.