Tag results for "cpg"
- Polman Leaving Unilever In Hands Of Jope, A Lifer Who Headed U.S. UnitPolman was the prime mover behind Unilever's visionary Sustainable Living Plan, which ...
- Boxed Wine -- No, Wait, Tide -- And The Digital State Of CPG IndustryTide's new packaging is creating quite the stir. Does it look like ...
- P&G Restructuring Into 6 Business Units, Names Moeller COOThat's down from a previous 10 product categories. It's not clear whether ...
- Tostitos Makes Its Super Bowl Ad All About The PartyTostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- Changing The Channel: How To Navigate E-Commerce Marketing ChoicesE-commerce has opened up a vast new landscape, which can be overwhelming ...
- What's For Breakfast? Try A Hot Cup of TheraFlu From Single-Serve Pod Machine"It's the cold and flu fighting machine you put in your machine," ...
- Kimberly-Clark Promotes Hsu To CEO After Rebranding 'Mansize' Tissues"The change at the top comes at a time when the consumer ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigated ...
- D2C Goes Omni: HelloFresh's Next LevelIt doesn't change recipes as frequently as subscription does. It's a one-off ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience"Give a customer a solution that reduces their consumption, give them a ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Once Upon A Mattress: Telling Purple's StoryThe videos that get the attention of consumers all leverage humor and ...
- Gillette Sharpens Offer With 3D-Printed RazorsProcter & Gamble, which owns Gillette, says this new pilot program "furthers ...
- Gillette's Venus Brand Embraces Idea That Nobody's Skin Is 'Perfect'The campaign "will represent more women and stories, shining a light especially ...
- Natural Deodorant Maker Launches Awareness Campaign"This was our biggest campaign to date, including new media outlets for ...
- See's Candies Extends Partnership With Yes Lifecycle MarketingThe candy marketer extends to 2021 a relationship that began over 10 ...
- New Ads Push Gargling With Betadine - Immediately!The ads are a light touch in a market that often shows ...
- Bayer's Incredible History and Modern Take on DataWhen Alex Weprin, Editor, Digital News Daily, MediaPost, referred to Bayer as ...
- Amazonification: Is The Retail Giant Friend Or Enemy?See why these marketers regard Amazon as a partner. Have they given ...
- Not Your Grandmother's Pine-SolWhen Sacha Connor, director of marketing for Clorox, which owns the brand, ...
- The New Economy Of Social InfluencersWhen moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinton, ...
- What Is the CPG Media Plan?Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strategy ...
- Chobani: How to D2C When You're Not D2CEddie Revis, senior director, marketing strategy and media, Chobani, shared some interesting ...
- D2C Goes Omni: HelloFresh's Next LevelSteve Smith, editorial director of events at MediaPost, drew laughter when he ...
- Liquid-Plumr Drain Clog 'Challenge' Video Is One Gross ImpressionVideo aims to show if product can cut through a huge mound ...
- Move To Become A Fast CPGWhat's the right play for established consumer goods companies? The answer: relevance, ...
- Last Of The Major Categories To Migrate To DigitalCPG is being explored at today's Marketing CPG conference in New York. ...
- The D2C Challenge Is Solved With A Mix Of Personality, AuthenticitySeiya Vogt, head of growth at Boxed, like a Costco online. Growth ...
