Tag results for "cpg"
- Arm & Hammer Goes Looking For A Few Good CoachesArm & Hammer will team with "People" magazine to sponsor a contest ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags"America's recycling systems are increasingly complicated," with the country recycling only 34% ...
- Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long TailAmazon is now the dominant source for e-commerce sales for consumer packaged ...
- Will M&M's Glampground Experience Pull Other CPGs Into The Tent?"Glamorous camping" is positioned as a means of getting away without having ...
- You Go, Curl!: P&G's Aussie, Comic Illustrator Team To Create 'Sheroes'The campaign features five new female comic book characters whose curly hair ...
- Kraft Heinz Falters As Legacy Brands AgeIt reported desultory preliminary first-half results yesterday -- and, in an earnings ...
- How Advances In Machine Learning Are Making CPG Marketing Near-Real TimeThe latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data ...
- Email Helps Drive Online Grocery Purchases, Study SaysOver a third of all shoppers used multiple methods when shopping for ...
- Despite Gillette's Woes, Price Increases Lead P&G To Stellar ResultsThe company said that organic sales -- which strip out currency moves, ...
- D2C Vs. Demographics: Winning The Diaper Derby"We were spending $180 a month or so on diapers, which seemed ...
- Unilever Chief Says Some Of Its Brands Without 'Purpose' May Have To GoThe new criteria is, "Can these brands figure out how to make ...
- Kroger Flexes Data, Analytics Muscles To Bond With CPGsKroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelerate ...
- Pampers Launching Smart Diaper SystemPampers is introducing a connected system to track when a baby's diaper ...
- Bic's Gender-Neutral, Amazon-Exclusive Razor ExperimentBic clearly believes the upsides of launching a potentially hit product through ...
- Smells Like Team Spirit: P&G's Secret Donates $529K To U.S. Women's Soccer TeamThe company is giving $23,000 to each of the 23 World Cup-winning ...
- Coupons: Digital, Mobile Still Haven't Dethroned PrintUse of digital, mobile is growing -- particularly among younger cohorts -- ...
- Marketing Today: P&G's Pritchard, Helias On Global SustainabilityHelias talks about the Ambition 2030 program at P&G and the company's ...
- Huggies Launches Partially Plant-Based Diaper With Black PackagingHuggies Special Delivery has a liner and waistband made from plant-based materials, ...
- P&G's Disruptive Strategy Paying Dividends"Constructive disruption" -- including shift toward in-house ad creative -- is capstone ...
- Brita Urges Curbing Plastic ConsumptionWhile some influencers have been called out for photoshopping their post images ...
- General Mills Enlists Rapper For Limited Edition BoxesGeneral Mills has partnered with rapper Travis Scott to appear on limited-edition ...
- P&G's 'The Look' Examines The Everyday Prejudice Black Men ExperienceA new video lets viewers feel the same bias that so many ...
- Serena Williams Scores Wheaties Box CoverTennis icon Serena Williams is on the cover of a limited-edition Wheaties ...
- Can CPG Brands Withstand the Escalating Online Private-Label Onslaught?In physical stores, private label product sales increased by $7.9 billion over ...
- Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?The makers of Cottonelle Flushable Wet Wipes would like people to know ...
- Del Monte Foods Picks Organic Growth Over AcquisitionCMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing ...
- How Do You Rate? Email Performance Benchmarks By IndustryCampaign Monitor reports average open and click-through rates for several industries. ...
- Brands Marketed As Sustainable Are Outpacing The CompetitionA study by the NYU Stern Center for Sustainable Business shows that ...
- P&G, Arianna Huffington Partner To Boost Positive HabitsHuffington's Thrive will provide content for "both social media marketing campaigns and ...
- Colgate Invents Recyclable Toothpaste Tube, Will Offer Tech To OthersCompany will launch the tube through its Tom's of Maine brand next ...
