Tag results for "cpg"
- As Coty Strengthens, CoverGirl Brings Back Queen LatifahParent company Coty says Queen Latifah will be the face of ...
- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch SamplesThis year's offering of 100,000 free samples of Salonpas is again bei ...
- Wear A Frog: ACT Mouthwash Spotlights Ye Olde Methods Of Tooth CareYechhh! In ancient times, the treatment for a decaying tooth was ...
- Cleaning Institute Uses Pinterest For Campaign Fighting Trend It Helped SustainInstitute is taking direct aim at photos displaying cleaning products in cle ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction InitiativeHostess Brands won't advertise to kids under 13, except for products th ...
- Smelly Car? P&G Taps Astrologer To Help You Choose Febreze RemedyThe CARstrology Collection features 12 scents meant to "specifically reflect the co ...
- The End Of Breakfast As We Know It? Tropicana's Bid To Sell More OJThe company is promoting Tropicana Crunch, a honey almond cereal that ...
- Dove Aims To Support New MomsThe ad features moms in fatigued states, attempting to go to wo ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFrontsAmazon unveiled a Virtual Product Placement beta program that allows marketers ...
- 16 Years In, Guiding Stars Nutrition System Expands Beverage ScoringThe Guiding Stars science-based, point-scoring system uses algorithms to analyze nutrition labe ...
- P&G Sets First National Campaign For 'People-Friendly' InsecticideFirst begun as D2C brand in 2019, Zevo soon moved to B& ...
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty AdviceThe Dove Self-Esteem Project found that one in two girls said idealiz ...
- Arm & Hammer Takes Big Baby Step With Laundry DetergentAds ponder key parental decisions: "Schedule or go with the flow?," "C ...
- Pringles Celebrates Gaming AnniversaryThe ZX Spectrum -- a.k.a. "The Speccy" -- was launched almost exact ...
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'"We wanted something that could create reassurance for our consumers, so th ...
- Packaged Goods Marketers Favor ROAS Among Outcome MetricsTwo-thirds of consumer packaged goods marketers said return on ad spend w ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program"This is about us providing more granular data that's available to he ...
- Mattel Releases Barbie To Honor Queen ElizabethMattel has released a new Barbie in honor of Queen Elizabeth II&rsquo ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media BusinessKroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, PicturesEvocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-sto ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To EbbMarch was also the first month to expand vs. a year-ago mon ...
- Tide Taps David Harbour For Touch Of 'Strange' MarketingTide, once a stalwart of straight-up advertising, has loosened up in rece ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success"I didn't find any support in the industry, everybody felt that th ...
- The Great Recession Versus What Might Come NextPrivate-label food and beverages gained share during the Great Recession-mostly outpacing brand ...
- FDA Denials Pose Roadblocks For Pod-Based Tobacco Vape BrandsThe FDA's April 8 Marketing Denial Orders for the Fontem Myblu produc ...
- Skullcandy Plus Doritos Equals Tasty Treat For The EarsTo mark cannabis celebration day 4/20, when need for munchies at i ...
- How To Make The Customer The Hero Of Your Brand StoryOne tactic: Use social to create novelty or convince of utility. ...
- Schick Tackles 'Greentimidation' With New Bamboo RazorThe campaign stars Beth ("Two Broke Girls") Behrs as someone who's go ...
- Grove Collaborative Adds Drew Barrymore In Latest Growth MoveThe company, committed to eliminating plastic from people's daily lives, says Barrymo ...
- Waiting For FDA Guidelines On CBD Marketing? What You Can Do NowIn a highly saturated market, building trust and credibility is critical ...
