- As Coty Strengthens, CoverGirl Brings Back Queen Latifah
Marketing Daily, Sarah Mahoney - Tuesday, May 10, 2022
Parent company Coty says Queen Latifah will be the face of ...
- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch Samples
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
This year's offering of 100,000 free samples of Salonpas is again bei ...
- Wear A Frog: ACT Mouthwash Spotlights Ye Olde Methods Of Tooth Care
Marketing Daily, Todd Wasserman - Friday, May 6, 2022
Yechhh! In ancient times, the treatment for a decaying tooth was ...
- Cleaning Institute Uses Pinterest For Campaign Fighting Trend It Helped Sustain
Marketing Daily, Les Luchter - Friday, May 6, 2022
Institute is taking direct aim at photos displaying cleaning products in cle ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG FYI, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- Smelly Car? P&G Taps Astrologer To Help You Choose Febreze Remedy
Marketing Daily, Les Luchter - Thursday, May 5, 2022
The CARstrology Collection features 12 scents meant to "specifically reflect the co ...
- The End Of Breakfast As We Know It? Tropicana's Bid To Sell More OJ
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, May 4, 2022
The company is promoting Tropicana Crunch, a honey almond cereal that ...
- Dove Aims To Support New Moms
Marketing Daily, Todd Wasserman - Monday, May 2, 2022
The ad features moms in fatigued states, attempting to go to wo ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- 16 Years In, Guiding Stars Nutrition System Expands Beverage Scoring
CPG FYI, Steve Ellwanger - Friday, April 29, 2022
The Guiding Stars science-based, point-scoring system uses algorithms to analyze nutrition labe ...
- P&G Sets First National Campaign For 'People-Friendly' Insecticide
Marketing Daily, Les Luchter - Thursday, April 28, 2022
First begun as D2C brand in 2019, Zevo soon moved to B& ...
- Dove Aims To Detoxify Girls' Social Media Feeds From Harmful Beauty Advice
Digital News Daily, Colin Kirkland - Wednesday, April 27, 2022
The Dove Self-Esteem Project found that one in two girls said idealiz ...
- Arm & Hammer Takes Big Baby Step With Laundry Detergent
Marketing Daily, Les Luchter - Wednesday, April 27, 2022
Ads ponder key parental decisions: "Schedule or go with the flow?," "C ...
- Pringles Celebrates Gaming Anniversary
Marketing Daily, Todd Wasserman - Tuesday, April 26, 2022
The ZX Spectrum -- a.k.a. "The Speccy" -- was launched almost exact ...
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2022
"We wanted something that could create reassurance for our consumers, so th ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, Rob Williams - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Mattel Releases Barbie To Honor Queen Elizabeth
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 24, 2022
Mattel has released a new Barbie in honor of Queen Elizabeth II&rsquo ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- Peach Or Plum? Yankee Candle Samples Scents With Juicy Words, Pictures
CPG FYI, Steve Ellwanger - Friday, April 22, 2022
Evocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-sto ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
March was also the first month to expand vs. a year-ago mon ...
- Tide Taps David Harbour For Touch Of 'Strange' Marketing
Marketing Daily, Todd Wasserman - Monday, April 18, 2022
Tide, once a stalwart of straight-up advertising, has loosened up in rece ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- The Great Recession Versus What Might Come Next
CPG FYI, Steve Ellwanger - Friday, April 15, 2022
Private-label food and beverages gained share during the Great Recession-mostly outpacing brand ...
- FDA Denials Pose Roadblocks For Pod-Based Tobacco Vape Brands
Marketing Daily, Steve Ellwanger - Thursday, April 14, 2022
The FDA's April 8 Marketing Denial Orders for the Fontem Myblu produc ...
- Skullcandy Plus Doritos Equals Tasty Treat For The Ears
Marketing Daily, Les Luchter - Thursday, April 14, 2022
To mark cannabis celebration day 4/20, when need for munchies at i ...
- How To Make The Customer The Hero Of Your Brand Story
Marketing Insider, Monica Herschelman - Thursday, April 14, 2022
One tactic: Use social to create novelty or convince of utility. ...
- Schick Tackles 'Greentimidation' With New Bamboo Razor
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2022
The campaign stars Beth ("Two Broke Girls") Behrs as someone who's go ...
- Grove Collaborative Adds Drew Barrymore In Latest Growth Move
Marketing Daily, Sarah Mahoney - Friday, April 8, 2022
The company, committed to eliminating plastic from people's daily lives, says Barrymo ...
- Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now
Marketing Insider, Kim Lawton - Wednesday, April 6, 2022
In a highly saturated market, building trust and credibility is critical ...