Tag results for "cpg"
- Bridging Category Management Among Ethnic Brands, ChainsHave specialty and ethnic CPG brands reached a peak in their growth ...
- Awaiting Regulations, FDA Plays Whack-A-Mole With CBD BrandsQ&A with GlobalWebIndex's Virna Sekuj about recent survey of U.S. and U.K. ...
- Old Spice Gets Sweaty With Faux FeudA new campaign both mocks and mimics political attack ads, creating a ...
- Tide Is High, Continues To Rise In Beverage AislesCoca-Cola Co. alone showcased 28 new stock-keeping units at the recent National ...
- Activists Protest P&G Meeting, Say Charmin Tissue Is Killing ForestsP&G already has a sustainability program, but activists say the program "doesn't ...
- Big Bets On Pet Supplies Chase Shifting Consumer DesiresIf there's one phrase that best summarizes the arc of the pet ...
- P&G's Secret Takes Newspaper Ad To Tweak Kicker Who Missed Easy Field GoalThe ad included a photo of U.S. women's national soccer team star ...
- Amazon's CPG Ecommerce: Slowing But Still DominantCompetitors have been nipping away at Amazon in "highly focused sub-categories," according ...
- Truman's Aims to Shake Up The Way We CleanVia subscription, the company sells cartridges of cleaning concentrate, which people stick ...
- Tsunami Of RTD Coffee Products Just BeginningAccording to Nielsen, dollars sales of RTD coffee products in the United ...
- PepsiCo's PepCoin Loyalty Program Sends Rewards To PayPal, VenmoPepCoin rewards members for buying a beverage and a snack and applies ...
- P&G's Secret Brand Will Buy 9,000 Tickets to Women's Pro Soccer GamesThe P&G-bought tickets will be offered to women's organizations and sports teams ...
- Amazon Market Share Slips In Niche CategoriesIn some specific subcategories, such as snack bars and dog food, Amazon's ...
- Harry's Co-Founders Will Bring D2C Lessons To Edgewell Brands"Our opportunity is to think about how to reposition [Edgewell] brands to ...
- It's Football Sunday: Time To Crack Open A. . . Bon & Viv Hard Seltzer?New ad offers $1,000 to 50 consumers who can honestly say they ...
- P&G Cleans Up In Detergent CategoryProcter & Gamble has found success by focusing on speedier innovation and ...
- Horse Feed Marketer Recounts Media Lessons Learned"We're the official feed sponsor there. Horse feed is extremely technical and ...
- Jack Link's Speaks To Authenticity's Role In Brand ImageAs CMO Tom Dixon put it, "We had low household penetration and ...
- Pour Moi President On The Joy Of Home ShoppingUlli Haslacher, president of Pour Moi skin care, talks about her direct ...
- Pilgrim's Just Bare Chicken Is #1 On Amazon FreshPilgrim's Just Bare Chicken banks on being among the top results of ...
- Rust-Oleum Conquers Millennials' 'Fear Of Mucking Up'Rust-Oleum wanted to go beyond its core users to capture and inspire ...
- Vaping Criticism: Is It Warranted?Vaping was thought to be responsible for recently reported mysterious lung afflictions. ...
- Why Private Label Is Eating Your Lunch -- And What You Can Do About ItWhat are shoppers really saying when they buy that jar of 365 ...
- Food Leads The Way As Private Label FlourishesBrandless, the online startup that sells food and personal care products (many ...
- S.C Johnson Angry Oklahoma AG Confuses It with Opioid-Tainted Johnson & JohnsonCompany CEO threatened to sue Oklahoma's AG for using SC Johnson's tagline ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- Doritos Drops Brand And Logo For Color, Ingredients -- Can Search Do The Same?Would brands be recognized if they dropped their name in organic and ...
- AB InBev Seeks Partners With Culture Fit, 'Premium, But Accessible'"There's no such thing as too small" a company to partner with, ...
- Head & Shoulders Seeks Answer To NFL Query: Does Offense Or Defense Make Winners?"Offense for great hair," Patrick Mahomes says in the commercial. "Defense against ...
- Back to Basics: Organic Valley's Creative/Media EvolutionOrganic Valley had spent the last 35 years telling its story about ...
