- P&G's Pritchard: 'Understand Who You Serve'
Marketing Daily, Sarah Mahoney - Wednesday, October 23, 2024
Chief brand officer Marc Pritchard tells ANA attendees to "get out fr ...
- CPG Brand Haleon Leads Best Ad Inclusion Rankings, Aims To Improve Even Further
Marketing Daily, Les Luchter - Wednesday, October 23, 2024
Haleon's Advil "stands out for its commitment to Black pain inequity v ...
- Thanksgiving Smackdown: Aldi Versus Walmart
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2024
Both retailers are hyping ultra-affordable holiday meal prep, betting consumers are sti ...
- Collagen Connects With Coffee In Vital Proteins/Nespresso Team-Up
Marketing Daily, Les Luchter - Monday, October 21, 2024
The Daily Wellness Pack includes sleeves of coffee pods packed with collag ...
- Coffee Mate Will Introduce Cold Foam In Company's Big Game Debut
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Nestle brand is introducing Coffee Mate Cold Foam at retailers national ...
- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Baskin-Robbins, Pepsi Celebrate As Ice Cream Float Turns 150
Marketing Daily, Teresa Buyikian - Friday, October 18, 2024
The two companies are sponsoring a promotional contest that will award t ...
- Heineken Hacks Live Concertgoer Phones, Converts Them To 'Boring Mode'
MediaDailyNews, Joe Mandese - Monday, October 21, 2024
The stunt was designed to encourage people to be present in t ...
- Butterball Solves Nation's Nightmare With 'Cook-From-Frozen' Turkey
CPG Insider, Sarah Mahoney - Friday, October 18, 2024
The poultry giant is rolling out a roast-from-frozen option to solve t ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- Gatorade Expands Personalized Bottle Program Using Generative AI
Marketing Daily, Danielle Oster - Tuesday, October 15, 2024
Gatorade has collaborated with top athletes on signature bottles for years, a ...
- PepsiCo Opens Doritos Restaurant Inside L.A. Arena
Marketing Daily, Sarah Mahoney - Monday, October 14, 2024
With Doritos After Dark, the snack brand joins a growing trend ...
- Free AF Promotes The Drink When 'Not Drinking'
Out to Launch, Fern Siegel - Friday, October 11, 2024
As younger demos drink less alcohol, the campaign focuses on six personaliti ...
- CPG Ad Spending To Moderate In 2025
CPG Insider, Sarah Mahoney - Friday, October 11, 2024
Consumer packaged goods will still rank second in total digital dollars spen ...
- Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining
Marketing Daily, Sarah Mahoney - Thursday, October 10, 2024
Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spendi ...
- Beverage Mix Brand Mio Targets Gen Z With 'Bottle Boards'
Marketing Daily, Danielle Oster - Thursday, October 10, 2024
Brand offers to pay selected applicants for putting mini billboards on the ...
- Coffee Mate Changes 'Sad' Teacher's Lounges Into 'Coffee Paradise'
Marketing Daily, Danielle Oster - Thursday, October 10, 2024
The campaign stars rapper Vince Staples in a series of videos showi ...
- Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Limited-edition kit contains McBride Sisters Collection Red Blend, Central Coast 2020; ...
- PepsiCo Teases 'Big Brand Events' For Doritos, Tostitos Tied To NFL
Marketing Daily, Danielle Oster - Wednesday, October 9, 2024
PepsiCo announced it would be expanding value propositions, providing more items (li ...
- Coors Banquet, Wrangler Partner to Make Beer Wash Jeans
Marketing Daily, Teresa Buyikian - Wednesday, October 9, 2024
Jeans made of "the first and only Wrangler denim washed in Coor ...
- Mountain Dew Unveils New Logo, Visual Identity
Marketing Daily - Top of the News, Danielle Oster - Wednesday, October 9, 2024
Brand will roll out the changes next summer, with the first n ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Jayden Daniels, Kid Cudi Mix It Up With Bisquick
Marketing Daily, Sarah Mahoney - Wednesday, October 2, 2024
From "Fargo" to rap to the NFL, General Mills aims to ma ...
- Unilever Divvies Up Media Assignments
MAD, Steve McClellan - Monday, September 30, 2024
In what was seen by many as a "must win" for WP ...
- Publicis, Accenture Help Mondelez Launch New Gen AI Platform
MAD, Steve McClellan - Friday, September 27, 2024
Publicis Groupe will be responsible for building the Gen AI foundation th ...
- Pilgrim's Rebrands With 'Put It in A Nugget'
CPG Insider, Sarah Mahoney - Friday, September 27, 2024
The chicken company aims to shake the boredom out of a fami ...
- American Egg Board Targets Gen Z With 'Meant to be Broken'
Marketing Daily, Sarah Mahoney - Thursday, September 26, 2024
A new marketing effort aims to reposition the breakfast standard, shaking ...
- Coca-Cola Cans New "Permanent' Flavor 7 Months After Its Debut
Marketing Daily, Danielle Oster - Wednesday, September 25, 2024
Company billed Coca-Cola Spiced, a blend of raspberry and "spiced" flavors, ...
- Bulleit Whiskey Taps Into 'Frontier Mindset' In New Brand Effort
Marketing Daily, Teresa Buyikian - Wednesday, September 25, 2024
The whiskey recently launched "We Aren't Made To Be Still," its large ...
- Election Unlikely To Change Consumer Spending
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 25, 2024
New data from Kroger indicates that people aren't holding back on maj ...