Tag results for "cpg"
- More CBD-Infused Products, Edible Sales Rise: Spotlight On Cannabis, CBD TrendsMeanwhile, the patchwork quilt of advertising choices began to shed across t ...
- Milkadamia Brings 'Blind' Product Sampling To Zoom"Just One Taste LIVE" campaign was developed to replace in-person sampling sidelin ...
- 'Immersive' LifeLab Experience Enables P&G To Show Off Products,TechnologyP&G LIfeLab aims to show how "our obsession with the consumer a ...
- Marketing All-Star: Ciara DilleyEven before COVID-19, product innovation in the CPG space was hyper competiti ...
- 2021 Forecast For Cereals, Snacks: Sweetness Keeps ComingGeneral Mills is aiding cereal-to-snacking crossover with new bars from Kellogg ma ...
- Always, Walmart In Social Push To #KeepHerPlayingThe effort includes a $250,000 gift to the Women's Sports Foundation. ...
- Common Element Of Top 10 Stories: Fun, Pandemic's InfluenceFor one, Halo Top's ad touted the pleasures of getting beyond guild-induci ...
- For Budweiser, Clorox, Pandemic's Effects Were First Hard To ImagineThe beer and liquor industry faced abrupt crises in 2020, while bran ...
- Startups, Rebranding, Consumer Insights Drove Top Readership In 2020Top-ranked stories by readership included those about young as well as lega ...
- My/Mo: Bringing Mochi Ice Cream To The MassesWith distribution in some 30,000 retail grocery locations, the brand entered t ...
- Cottonelle Invites Us To Flush Away 2020, One Sheet At A TimeTwenty consumers who write "one thing from 2020 [they] want to lea ...
- Barkley Wins AOR Duties For Post Cereal BrandsBrands in the remit include Honey Bunches of Oats, Great Grains, Honeyco ...
- To 'Lead With Love,' P&G Wants To Do Good 2,021 Times Next YearA new ad called "Emotions," part of the "Lead with Love" campaig ...
- Is The Super Bowl Still Super For CPG Brands?With so many unknown factors between now and the Super Bowl, bran ...
- During The Pandemic, Heineken Cardboard Cutouts Mean You CareIf you can't see your friends in person, is getting a cardboa ...
- FTC Wants P&G To Back Off Buying Women's Razor Brand BillieThe complaint alleges the proposed acquisition would "eliminate growing competition that benefi ...
- Turtle Wax Plays Up Germ-Killing AbilitiesThe spray provide not only a safe way to clean, but al ...
- Pine-Sol's New Ecommerce Site Aids Black Women EntrepreneursPine-Sol household cleaner just launched an ecommerce site selling holiday gifs, wi ...
- I Can't Believe It's Not Butter! Spreads GIPHY MirthThe brand's in-house creative team worked with artists Bianca Bosso and Chr ...
- Crest Is Becoming Squeezably RecyclableProcter & Gamble will begin marketing fully recyclable toothpaste tubes in Janua ...
- Changing Tastes For Breakfast Cereals Pose Brand ChallengesA "polarizing" trend is marked by a desire for either healthy ...
- Schar Doubles Down On Influencers To Reach Gluten-Free NichePeople with celiac are a big target for Schar, whose research sho ...
- Tide Purclean Will Stop 'Ambiguous' Ad Claim After Industry Panel Backs Seventh GenerationNational Advertising Review Board says Tide Purclean should discontinue the claim ...
- Colgate Wants You To Put On A Happy FaceThis animated film is just one part of Colgate's broader Optimism campa ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, RetailKey ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- McCormick Video Recipes Engage With ASMR CommunityWith French toast and other recipes, the company aimed to reach AS ...
- Monster's C-Store Sales Up, Jones To Leave 7-Eleven PartnershipJones Soda managed to reverse six consecutive quarters of revenue decline ...
- 'Everyone's A Runner Challenge' Continues Michelob Ultra's Fitness ThemeIn one challenge, contestants tag friends who need an extra push ...
- Taat Hemp-Based Cigarettes Ready To Roll In OhioFormer Philip Morris and Lorillard execs say they want to help peop ...
- Kellogg, Kraft Heinz Ramp Up Marketing SpendingRetail sales in some CPG categories are "elevated but decelerating" at th ...
