Tag results for "cpg"
- Bolstered By Sales Gains, SweeTarts Doubles Down On 'Be Both'Spots show people interacting with candies as a way of highlighting what ...
- P&G Says Hotel Guests, Diners Reassured By Its 'Trusted' Cleaning ProductsSurveys said 70% of travelers and 58% of diners would choose to ...
- P&G Goes Native: D2C Deodorant Tests New Paths To Brand BuildingWhen P&G acquired the all-natural deodorant brand Native in 2017, it saw ...
- PepsiCo Grant Winner Shindig Will Launch Juices In AugustJoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,000 ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% HitSports TV generated just $52.8 million dollars -- comprising 8% of all ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating the ...
- Bumble Bee Swats Mascot Horatio In Move To Wellness PositioningCompany is eliminating bee image to create "a more culinary-forward and fish-forward ...
- Unilever Renaming Fair & Lovely Skin Cream As J&J Kills Two ProductsUnilever said it would remove all references to the words "fair/fairness," "white/whitening," ...
- Court Finds Johnson & Johnson Liable For Cancerous Talcum PowderA Missouri appeals court ordered Johnson & Johnson to pay $2.1 billion ...
- Haagen-Dazs Says 'Don't Hold Back' In New CampaignThe campaign represents the first major work from MDC Partners' Forsman & ...
- Bayer To Pay Up To $10.9B To Settle Roundup ClaimsBayer did not admit liability or wrongdoing, maintains that independent studies show ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead"What makes competitive advantage truly sustainable is helping consumers avoid having to ...
- IRI New Product Pacesetters: 'The Year Of The Beverage'The #1 product in food and beverages in all outlets --- excepting ...
- P&G's New Align Colic Relief Aims To Help Crybabies With ProbioticsA study reported researchers were able to reduce the length of crying ...
- Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service"We wanted to do something D2C, and as we studied the landscape, ...
- Unilever Consolidates Headquarters To LondonFor 90 years, Unilever has operated two headquarters in both Great Britain ...
- Native Salutes Armpits As 'The Home Base Of Hugs'"The armpit is the most under-appreciated part of the body," says Vineet ...
- Dixie Cups Contest Tries To Take Little Things Off Your PlateThe company will give away gifts worth up to $10,000 in answer ...
- Instacart Advertising Business Benefits, In Part, From $225 Million Funding RoundThe new capital will go toward supporting its shopper community with new ...
- Say Cheese: Whisps Rebrand Emphasizes Taste Over IngredientsCompany's big insight: "Consumers are looking for flavor...people were really shopping based ...
- P&G Ad Urges Americans To Get Really Involved In Racial Issues"Words and feelings are not enough," the 75-second spot notes. "Choose action ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into a ...
- Lights, Camera, Action: Performance VideoAs a direct-to-consumer bra and underwear company, 2020 was going to be ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets ...
- Energy Drink Celsius Shifts To Online Events, Adds Walmart DistributionCEO John Fieldly talks about shifting the brand's marketing approach to online ...
- P&G Pledges $5M To Organizations Fighting For Black JusticeIn recent years, P&G produced several powerful, unsparing short films about racial ...
- Increased Marketing During Pandemic Lifts Campbell's Core BrandsSoup sales climbed 35%, and increased their household penetration by nearly 10 ...
- Global Video Ad Impressions Slip As Connected TV SoarsWith lower mobile and PC video usage and lower overall automotive spend, ...
- Nielsen: How Brands Can Prepare For Second-Half Year DeclinesA reduction in COVID-19-themed messaging could act as a barometer for how ...
