Tag results for "cpg"
- Natural Deodorant Maker Launches Awareness Campaign"This was our biggest campaign to date, including new media outlets for ...
- See's Candies Extends Partnership With Yes Lifecycle MarketingThe candy marketer extends to 2021 a relationship that began over 10 ...
- New Ads Push Gargling With Betadine - Immediately!The ads are a light touch in a market that often shows ...
- Bayer's Incredible History and Modern Take on DataWhen Alex Weprin, Editor, Digital News Daily, MediaPost, referred to Bayer as ...
- Amazonification: Is The Retail Giant Friend Or Enemy?See why these marketers regard Amazon as a partner. Have they given ...
- Not Your Grandmother's Pine-SolWhen Sacha Connor, director of marketing for Clorox, which owns the brand, ...
- The New Economy Of Social InfluencersWhen moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinton, ...
- What Is the CPG Media Plan?Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strategy ...
- Chobani: How to D2C When You're Not D2CEddie Revis, senior director, marketing strategy and media, Chobani, shared some interesting ...
- D2C Goes Omni: HelloFresh's Next LevelSteve Smith, editorial director of events at MediaPost, drew laughter when he ...
- Liquid-Plumr Drain Clog 'Challenge' Video Is One Gross ImpressionVideo aims to show if product can cut through a huge mound ...
- Move To Become A Fast CPGWhat's the right play for established consumer goods companies? The answer: relevance, ...
- Last Of The Major Categories To Migrate To DigitalCPG is being explored at today's Marketing CPG conference in New York. ...
- The D2C Challenge Is Solved With A Mix Of Personality, AuthenticitySeiya Vogt, head of growth at Boxed, like a Costco online. Growth ...
- Bayer Digital Brings Platforms To Budget MeetingsDriving the in-sourcing trend are more direct partnerships, increased automation of marketplace ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digital ...
- Is There A Challenge You're Trying To Solve? Yeah, Sell More YogurtSteve Smith, VP, editorial director of events, MediaPost, turned to Eddie Revis, ...
- D2C Goes Omni: HelloFresh's Next LevelMatt Fitzgerald, VP, brand marketing, HelloFresh HelloFresh follows classic DTC pillars: Test ...
- The CPG Media Plan: Is It A Chore Or Is It Cherished?What Is the CPG Media Plan Now? Moderator Don Huesman, vp, Empower ...
- Pine-Sol Dances Into The Modern Age With InfluencersCase Study: Not Your Grandmother’s Pine-SolSacha Connor, director of marketing, Clorox, interviewed ...
- The New Economy Of Social InfluencersModerator Kerry Perse, managing director, OMD CreatePanelistsLauren Clinton, senior manager, content and ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct to ...
- Nestle Germany Is One Step Ahead Of GDPREven before GDPR, Nestlé Germany faced tougher data rules than other Nestlé ...
- Always, Tampax Back Majorette 'Dance-Off' On Black CampusesThe contest runs from Oct. 8-22. Viewers can watch the routines online ...
- P&G Wants To Trademark Millennial-Used Internet AcronymsProcter & Gamble has applied to trademark millennial-friendly internet acronyms including “LOL,” ...
- Tide's 'Loads Of Hope' Delivers Comfort To Wildfire VictimsSince 2005, the Procter & Gamble brand has brought its portable laundry ...
- Honey Bunches Of Oats Taps Argonaut Creative/Social AORPost Consumer Brands’ Honey Bunches of Oats is naming San Francisco-based Argonaut ...
- Kraft Heinz, PepsiCo Launch Major Sustainability InitiativesKraft Heinz commits to making its packaging 100% recyclable by '25; PepsiCo ...
- It's AOP Season: An Agency Survival GuideIt's the most hectic time of the year for CPG companies: Time ...
- Jell-O Launches Line of Edible ToysThe iconic brand looks to reignite buzz and drive new revenue through ...
