Tag results for "cpg"
- Fiora Covers The World Of Paper Product Qualities "Fiora offers a one-stop brand that delivers, soft, strong, absorbent and earth-friendly ...
- SweeTARTS Taps 'Pitch Perfect' Popularity With Acapella-Focused CampaignA new national campaign includes the SweeTARTS Acapellooza Contest that invites collegiate ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer JourneyAs it looks to offer advertisers a more complete picture of the ...
- Arm & Hammer Foot Care Not Afraid Of 'The Funk'Three new short spots for the brand directly address the stinkiness of ...
- Tumi Promotes Its Technological AdvantageA new spot that's as much about fashion as it is technology ...
- SKYN Brings Condoms Out Of The Bedroom"This campaign offers a unique perspective to a market which communicates largely ...
- Hershey's Taps VR To Test In-Store MarketingVirtual reality is joining shopper marketing. A virtual supermarket was created for ...
- Pivoting To A New Supply Chain: 4 Steps ForwardTargeted promotions, clever branding and innovative social media campaigns are no longer ...
- The System 1 And MAYA Solution For Marketing To MomsIf there's one universally accepted truth about contemporary moms, it's that they ...
- Charmin Brings Mobile Toilets To New York City"Almost everything can be delivered to your door [these days]," but you ...
- SweeTARTS Co-Creates Content, Candy With Fans At VidConSweeTARTS returns to VidCon this week, encouraging fans of the candy to ...
- 5 Takeaways From Amazon's Acquisition Of Whole FoodsThose of us in the industry have known for a while that ...
- EOS Seeks To Soothe Women's Shaving AnxietyThe digital campaign, which includes YouTube and other paid channels, also has ...
- Half Of YP Searches Result In A Purchase Within A DayMore than 60 million monthly visitors to the site or its apps ...
- Hefty Flips For A Little Fun"Hefty has always been a brand with a good sense of humor, ...
- As Ulta Looks Prettier, Sephora Sharpens Tech EdgeSephora's Virtual Artist app's ability to keep consumers engaged is helping the ...
- DoveMen, Gillette, TDAmeritrade Dig Into Dad's DayUnilever's new Dove Men+Care effort looks to expand the paternal universe, encouraging ...
- CPG Brands Should Heed Both Online, Offline Social Channels"We liken it to an iceberg," Engagement Labs CEO Ed Keller tells ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers Influencers create content that gives context and meaning to products they are ...
- Millennials Most Likely To Spend On Brands They LoveDespite claims that brand loyalty is dead among millennials, new research from ...
- Ready, Set, Grow: Consumer Community Outreach Best PracticesGreat! You've established an online community of consumers. You've included them in ...
- Does Branded Content Really Work?Does branded content actually work? That's the question on the minds of ...
- Liquid-Plumr Owns 'The Crack'"By turning a humorous stereotype into a badge of honor, we wanted ...
- Procter & Gamble Says Bye-Bye To Programmatic Partner AudienceScienceP&G has cut ties with AudienceScience and signed with Neustar as its ...
- Redefining Conversion: The New (And Shorter) Path To Purchase For CPGsAt a recent trade show, a major CPG company shared what it ...
- Kraft Mac & Cheese Suggests Moms #SwearLikeAMotherThe ads acknowledge that all parents make mistakes, show goofy examples of ...
- At The End Of A TV Ad, Use Your Logo Or Shot Of Your Packaging?Branding is one of the three essential advertising elements that lead to ...
- Retail Outlook: Apocalypse or Opportunity?More retailers filed for bankruptcy in the first three months of 2017 ...
- Established Brands Are Among The Most Engaging"Many people may assume that established CPG brands that have been around ...
- Foodservice: innovation Kitchen For Consumer GoodsFresh prepared foods generated $15 billion in sales in supermarkets in 2005, ...
