Tag results for "cpg"
- Procter & Gamble Partners With Major League SoccerP&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- Barilla Taps Publicis Italy For New Global Campaign WorkThe first campaign under the partnership is a global effort called "Si ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade GroupsOne of the world's largest CPG companies that depends on data ...
- Jimmy Bars: From Corporate Foodservice To 7 CountriesBrand earned its distribution one channel at a time, with convenience stor ...
- Goldfish Cracker Brand Eyes Taller Eaters With New CampaignWith nearly half of all Goldfish crackers eaten by adults, Pepperidge Fa ...
- Naked Juice: 'Strip Away' Daily Hassles With A Smoothie"Office" depicts a stressed office worker who manually "strips away" his de ...
- Unilever Confirms It Is Conducting Multinational Media Agency ReviewThe review, the first major media assessment since 2015 includes North Americ ...
- Grove Collaborative Intensifies Its Fight Against PlasticLast year, Grove introduced the third-party Plastic Working Group, working with ...
- Tide's 'Cold Callers' Push Detergent's Environment-Themed CampaignRapper Ice-T and former wrestler Stone Cold Steve Austin tell other cele ...
- To Fight Skin Cancer, J&J's Neutrogena Makes MoviesNew Neutrogena Studios division is kicking off with the release of " ...
- Nexcare Duo Removes The 'Flinch Face'3M's Nexcare brand bandage strips' newest product, Nextcare Duo, is being promot ...
- How Beverage Brand Nerd Focus Provides Marketing Follow-Through"You just don't sell through a distributor and walk away," says BevU ...
- Campbell Sells Plum Organics As It Chases User 'Stickiness'Just how "sticky" will consumers' devotion be to CPG brands they new ...
- Pinterest Launches Its First B2B Ad CampaignPinterest launched its first B2B campaign Thursday in 6 global markets ...
- Trojan 'Stimulus Package' Aims To Help Couples Through Hard TimesThe company is giving away 100 variety boxes full of free Troj ...
- Food CPG Brands Lean Into April Fool's FibsConsider "The creaminess of Velveeta. Now in skincare." How cheesy is tha ...
- Haters, Take Note: Kraft Offers 4-Step Program To Overcome 'Mayophobia'Type in the word mayonnaise on social media and "the level ...
- CPG Brands Navigate Online, In-Store NexusCOVID-19 accelerated by light years the mashup of in-store and online marketi ...
- P&G Widens The Screen On ContentThe company's Widen the Screen program aims to broaden portrayals of Bla ...
- Utz Brands' Bill Blubaugh On Climbing The Salty Snacks LadderUtz Quality Foods has quietly but steadily grown to become what ...
- In Its First Campaign, Lily's Sweets 'Reimagines' The Chocolate ExperienceCampaign is designed to overcome the #1 barrier for persuading consumers ...
- A Rebrand For Reckitt, Maker of Lysol And MoreThe new symbol is a "bespoke" stylized R logo in the company ...
- Research, Brand Activity Project Longevity Of At-Home CookingCampbell Soup Co. planted its flag in the "you're the top che ...
- Tide Tells Users Hot Water Just Isn't Sustainably CoolThe goal is to get three out of four laundry loads ...
- Sound Sparkling Tea Rebrands Amid Pandemic's Distribution ChangesSound's initial distribution in the food-service space leveraged the trend of compani ...
- Megan Rapinoe Kicks Off 'Fear Of Body Odor' Campaign For Schmidt's Naturals DeodorantCampaign stems from research indicating 79% of respondents feel anxious every d ...
- Charmin Takes Crypto Leap Into The NFT Art WorldBrand is offering three original pieces of non-fungible token (NFT) art piec ...
- Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... QuiltThe "Let's celebrate Black men off the court" ads, created by Edelma ...
- The Commerce Revolution: Reinventing CPG Companies To Compete In A Consumer-Led WorldThe mega-marketplaces have leveled the playing field to enable smaller sellers ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part IIThe 2021 ad says: "Can't make it to the pub? Bring t ...
