Tag results for "cpg"
- With Diageo Backing, Ritual Zero Proof Serves Alcohol-Free DrinksRitual aims to deliver the taste of drinks like gin and whiskey ...
- Consumers Hoard Cash As Brands Appeal To Work-From-Home SituationA McKinsey & Company study released this weekend reveals that 42% believe ...
- Charmin's Pa. Plant Will Remain Open During Crisis, Officially Deemed 'Life-Sustaining'The plant is P&G's largest manufacturing site in the U.S. and also ...
- Avoiding In-Store CPG Promotion 'Nightmares'Gaining visibility into the execution of promotions can typically involve emailed notes ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 CrisisCompanies have begun pulling data to help marketers understand the global impact ...
- Amazon's Biggest Strength: Utilitarian Products With Utilitarian JourneysAmazon's greatest strength isn't a traditional product category, but rather a type ...
- How Agility Can Give Brands The Competitive EdgeThe consumer goods industry is at a critical turning point, as established ...
- Frito-Lay's Dilley On The Challenges Female CPG Startups FaceFor one, the vast majority of VCs are still staffed by men, ...
- Kellogg Sells Pringles During Super Bowl In Real TimeYou can register to read more brand case studies like this one ...
- 'Feed Your Glam' With Beauty Gourmet Women's-Wellness BeveragesBeauty Gourmet CEO Ravenscroft talks about rise of women's wellness products and ...
- P&G's Secret Backs 'Play For Equal Pay' For WomenSecret also saw increased brand favorability and purchase intent. ...
- Kellogg Sells Pringles During Super Bowl In Real TimeThrough personalized CTV ad experiences, Pringles was able to connect with viewers ...
- Gen Z Is 'Generation Of Contradiction'New survey about Gen Z from global consultancy EY provides directional guidance ...
- Feminine Care Products Get EdgyThe traditional tampon and pad brands have competition. More merchants — from ...
- Vegans May Have More Than 'Zero' Interest In New Colgate Premium BrandZero is an organic, vegan, gluten-free collection of oral-care products. ...
- Serena Williams Teams With Secret To Promote Gender EqualityTennis champion Serena Williams is Secret Deodorant’s newest brand ambassador, teaming with ...
- As Virus Concerns Rise, P&G Introduces Product To Kill Bacteria For 24 HoursThe new wrinkle is that Microban 24 keeps killing bacteria for a ...
- Mom Is 'Perfect,' Say Pampers Babies Who Know Her Best#Share the Love campaign aims to reassure new moms they're doing fine ...
- Tom's Pioneers Prebiotic Personal-Care ProductsThe launch includes toothpaste, bar soap, and a deodorant promising 48-hour protect ...
- Search Data Reveals Super Bowl Ads' Staying Power For BrandsIt's the data that surfaces in the weeks after the Super Bowl ...
- Consumer Brands' No. 1 Challenge? Complying With State RegulationsDealing with the "patchwork of state regulations becomes cost-prohibitive," says Consumer Brands ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to a ...
- Cascade Campaign Urges Consumers to 'Do It Every Night'The P&G brand leans into double entendres in its campaign to urge ...
- 'People Love To Share' Insights Via Mobile-Messaging: Reach3's KleinschmitThe founder and CEO of mobile messaging consultancy Reach3 says it's more ...
- Lysol, Clorox Kill Coronavirus -- But They Don't Claim To Kill THAT CoronavirusNo, drinking Corona beer does NOT cause coronavirus -- and tweets that ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher SitesUplifting and encouraging ads attracted readers to search for more information about ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data SharingFree antivirus platform Avast will shutter its Jumpshot analytics business after a ...
- A Deceased Brand Icon + Social Media = PeanutinessPlanters' strategists chose to kill a fictitious icon for the sheer publicity ...
- You Decide: Bud Light, P&G Offer Viewers Choice Of Ads At Super BowlP&G's one-minute interactive ad, called "When We Come Together," will let viewers ...
- Where The Big Marketing Game Is Really Played, And Won: LocallyPutting local activation in the playbook for scoring on the Super Bowl ...
