Tag results for "cpg"
- Pennzoil Launches 'Proof' Campaign"Proof is in the Pennzoil" presents facts about what makes Pennzoil stand ...
- Marketing Key In Kraft Heinz CEO Switch, Other CPG Giants' Strong Q1Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments ...
- Capri Sun Campaign Encourages Kids to Be IndependentThe first TV spot extends the anti-bullying theme the brand first visited ...
- CPGs Find Powerful Partners As Retailer Ad Platforms Vie With AmazonWalmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. ...
- PepsiCo, Mars Among CPGs Driving An Insights RevolutionHarnessing consumer insights is today's largest competitive advantage, but it takes pivots ...
- Serena Williams Pitches New Pampers Diaper For 'Wild Child' BabiesPampers and tennis superstar are standing up for babies who just don't ...
- With Bloomie's Partnership, Windex Joins Plastic BacklashWindex is bringing in-store experiences to the luxury retailer, including a window ...
- Why Ecommerce Remains Crucial In Driving GrowthBut less than half of CPG decision-makers in one study plan to ...
- CPG M&A Drivers Shift From Scale To Consumer-Experience CapabilitiesRecent deals reflect drives to shift investment, focus to accessing new customers, ...
- Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' PushAI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail ...
- On UN World Water Day, P&G Adds Far More Than A Drop In The BucketThe company announced it had reached its 2020 goal of providing 15 ...
- Why Private Label Is Eating Your Lunch -- And What You Can Do About ItWhat are shoppers really saying when they buy that jar of 365 ...
- Amazon Launches Its First Private-Label Skincare LineThe 12 Belei products, which include moisturizers, masques, serums and eye cream, ...
- Foundation Consumer Healthcare's Plan B Contraception Launches CampaignThe aim is "to educate and encourage women to feel confident when ...
- Disposable Razor? Gillette Has A Plan To Help You Recycle ItThe Gillette Razor Recycling Program will let consumers send back recyclable razor ...
- P&G, The Impresario: Olay To Debut Off-Broadway Musical, Febreze Drops AlbumThe album will feature such popular Febrezian hits as "Let's Go," "#5 ...
- Debt And D2C: What We're Learning From Kraft HeinzWhat happened to Kraft Heinz? Debt, flat sales and significantly increased operating ...
- Manscaped Goes Where Few Grooming Products Have Gone Before: Below The BeltThough there are plenty of men's beard and body trimmers on the ...
- FMCG Global Megabrands Battling For Relevance, ShareEuromonitor's top 100 packaged foods, personal care and other brands are master ...
- Kraft Heinz Partners With Fresh-Oriented Online Grocer FarmsteadThe beleaguered CPG giant is expanding DTC via the hip, growing ecommerce ...
- Kraft Heinz: Latest Poster Child For CPGs' ConundrumsSlashing costs without sufficient growth investment won't work for food or other ...
- Alannah Pawlik Talks Up Conagra's 'Always On' ApproachAn example is Conagra's Reddi wip, which used to be promoted only ...
- Report: Unilever Gets Top Marks For Addressing Climate Change ConcernsL'Oreal SA ranks second, according to CDP, which is now the official ...
- Relevance At Scale: Why Does It Matter?Relevance is becoming the key brand differentiator. And consumers are willing to ...
- Tide Now Making It Easier To Do Wash 'On Demand'A Tide Cleaners smartphone app can tell customers where drop-off points are ...
- LG Adds Amazon Dash Auto-Replenishment To All AppliancesAmazon's Dash auto replenishment allowed consumers to reorder items by pushing a ...
- CPG Marketers: Maybe Rethink Targets Of Snack Food Ads?Packaged food advertisers who want to reach the right target for their ...
- P&G Buys Small Personal Products Company Called LThis is L is a San Francisco-based company that markets organic cotton ...
- First-Time Super Bowl Advertiser Scores BigFirst-time Super Bowl advertiser Olay took the top spot in Merkle's Digital ...
- Enter The New Generation Of CPG LeaderThe new CEO skillset will include a passionate, entrepreneurial style of leadership ...
