Tag results for "cpg"
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video AdsThe new tool combines linear TV, over-the-top video, connected TV, desktop and ...
- C-K Wins T. Marzetti AOR AssignmentThe award came after a competitive pitch. MullenLowe Profero was the incumb ...
- P&G's Effort To Stem Advertising WasteP&G Marketing Chief Marc Pritchard told a VivaTech crowd Friday that the ...
- Coca-Cola Launching Bluetooth Vending Machine Of The FutureCoca-Cola plans to take vending machines into the future with a unit ...
- Coca-Cola, Colgate Top World's Most-Purchased FMCG BrandsJust 17 global FMCG brands were chosen by consumers 1 billion or ...
- Procter & Gamble Returns To YouTubeP&G pulled back from the platform last year over brand safety concerns. ...
- Etsy Charges Sellers For Inclusion In EmailsEtsy had updated its Sales and Coupons tool and is now charging ...
- Halo Top, Garnier Whole Blends Lead IRI 2017 Pacesetters LaunchesSmaller, targeted launches geared to serving consumer demands for personalized solutions continue ...
- Search Terms Reflect A Change In Grocery ShelvesIf product categories shelved in center-store aisles have become more important, per ...
- DiGiorno Taps Periscope For Livestreamed 'Bake-Off'Broadcast will show 'first-person' experiences of warming up DiGiorno in the oven ...
- Agility Is The New StrategyThe pace of change has quickened in the consumer-packaged-goods (CPG) sector, with ...
- Command Replaces Hammer With GunnThere will also be a PR-driven partnership with lifestyle platform Gilt that ...
- Walrus Wins Avrio Health AssignmentsAvrio Health has appointed Walrus its new agency of record for its ...
- Campbell's Simple Meals And Beverages President LeavingSimple Meals division's below-expectations performance in last fiscal quarter included a 7% ...
- Nestle Ranked #1 Global CPG; Bumps P&G To #2P&G's market cap value was stable, but Nestle's increased, reports GlobalData. Kraft ...
- Sun-Maid Quenches Need For New AORThe California growers cooperative has tapped quench as its AOR following a ...
- P&G Faces Challenges Stemming From Stock Market TurmoilProcter & Gamble faces two new dangers in 2018 amid the stock ...
- PAH Coupons Out, Digital InFor the fifth consecutive year, US consumers' redemption of digital coupons increased ...
- Service Journalism: Napkin Users Make For Better DatesGeorgia-Pacific's Vanity Fair brand has done the research. Turns out napkin users ...
- Unilever Unveils Blockchain, Threatens Billions In Ad SpendUnilever continues to work with IBM to develop a blockchain to address ...
- Hey Google: Alexa Loses Her Voice And Ranks No. 1The most-viewed ad based on Super Bowl game-day data from Google and ...
- Mucinex Focuses On The Day After The Super BowlThe brand is airing a new commercial set to air directly after ...
- Who Cares How You #WokeUp? Pampers Shares How Babies Sleep"Pampers knows that when baby sleeps, everyone else can get some sleep, ...
- Pepsi Ties New Loyalty Program To Super Bowl CampaignPepsi Stuff, the U.S. loyalty program from PepsiCo first released in 1996, ...
- The Humble Closet Gets An Inspirational Makeover"More than any other room in the house, closets set the stage ...
- Kitchen & Bath Association Makes Case For 'Trusted' Contractors"A lot of people are inspired by watching TV and YouTube videos ...
- Changing Technology Continued To Challenge Brands In 2017Perhaps the story that will have the most resonance into 2018 is ...
- For Digital Ads, Context Makes A Difference"For the first time for digital advertising, we have real proof points ...
- Empower Wins O-Cedar Media AOR DutiesFloor care brand O-Cedar has chosen Empower as its new media AOR ...
- Charmin's Stalls Return For 'Best Seats On Broadway'Pop-up space offers 14 different toilet stalls (with themes such as "Under ...
