- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Erik Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Barilla, Marie Kondo Aim To Spark Joy With Global Recycling Day Initiative
Marketing Daily, Erik Oster - Monday, March 18, 2024
Barilla teamed up with the "Tidying Up" expert, who stars in ...
- Essentia Enters Flavored Water Category WIth Hydroboost Launch
Marketing Daily, Erik Oster - Friday, March 15, 2024
The brand also teamed up with longtime partner Tate McRae for ...
- It's A Wrap: What's New In Fast Food 3.15.24
Marketing Daily, Teresa Buyikian - Friday, March 15, 2024
Bad Ass Coffee of Hawaii launched its spring menu this week, featuri ...
- Firestone Walker CMO On 805 Beer's Campaign Elevating Women's Voices
CPG Insider, Erik Oster - Friday, March 15, 2024
The brand's Women's History Month campaign is part of a broader marketi ...
- DiGiorno Delivers AI-Powered 'Pizza Rescue' Program For Pi Day
Marketing Daily, Erik Oster - Thursday, March 14, 2024
AI technology assesses user-submitted photos to determine how damaged a takeout piz ...
- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- Stacy's Pita Chips Partners With Barbie For Women's History Month
Marketing Daily, Erik Oster - Wednesday, March 13, 2024
The deal includes limited-edition Barbie packaging and a nonprofit donation in collaborati ...
- Budweiser's 'That's Who We Are' Turns Focus To Team Behind Clydesdales
Marketing Daily, Erik Oster - Wednesday, March 13, 2024
"Turning Moments Into Memories" showcases a team of over 60 responsible f ...
- Lunchables Dunkables Seeks Grade-School-Age 'Chief Imagination Officer'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
As an extension of the brand's campaign focused on "Kid Imagination," it ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Berry Pebbles Cereal Collabs Were NOT For The Kids
Marketing Daily, Erik Oster - Monday, March 11, 2024
Appealing to adults, the brand continued a partnership with Nike and Lebr ...
- Olipop Seeks Traveling 'Soda Consultants' From Superfan Pool
CPG Insider, Erik Oster - Friday, March 8, 2024
Promotion was inspired by one of the top comments the brand ge ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Erik Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...
- The Can Who Fell To Earth: Monster Ultra Launches Flavor With AR Event
Marketing Daily, Erik Oster - Thursday, March 7, 2024
The brand brought a giant version of its can to life wi ...
- Corona Names Pedro Pascal Brand Ambassador
Marketing Daily, Erik Oster - Wednesday, March 6, 2024
The move is part of a shift in tone for Corona ...
- Hidden Valley Ranch Debuts Dual Dairy Dalliance With Cheez-It
Marketing Daily, Erik Oster - Wednesday, March 6, 2024
The announcement of Hidden Valley's latest cross-brand collaboration arrives ahead of Nation ...
- Tony's Chocolonely Responds To Injunction: 'Let's Pay Farmers, Not Lawyers'
Marketing Daily, Erik Oster - Monday, March 4, 2024
Tony's Chocolonley updates packaging for child labor awareness campaign following Mondelez leg ...
- AB InBev Anticipates Heavy Sports Marketing Calendar For 2024
Marketing Daily, Erik Oster - Friday, March 1, 2024
Among the events: South American soccer tournament Copa America; French Open, f ...
- Boston Beer Co Announces New CEO Amid Revenue Losses
Marketing Daily, Erik Oster - Thursday, February 29, 2024
The Samuel Adams and Truly Hard Seltzer parent company is also investi ...
- Beyond Meat Decreasing Marketing Budget For 2024 As It Introduces Reformulated Burger
Marketing Daily, Erik Oster - Wednesday, February 28, 2024
The company suggested it would take a more "deliberate" and "targeted" approa ...
- Mucinex's AI-Generated Game Mashes The Mascot
Marketing Daily, Les Luchter - Wednesday, February 28, 2024
Has Mr. Mucus met his match? ...
- Gatorade Promotes National Launch Of Gatorade Water With 'Always In Motion'
Marketing Daily, Erik Oster - Wednesday, February 28, 2024
Campaign includes a focus on dance, showing performers such as French dance ...
- Kellogg's CEO Pilloried for Pushing 'Cereal for Dinner'
Mad Blog, Barbara Lippert - Tuesday, February 27, 2024
Gary Pilnick bombs by following the chant of the company's spokes-tiger: "Wh ...
- Keystone Light Angles To Hook Fishing Fans With FIshwife Collaboration
Marketing Daily, Erik Oster - Tuesday, February 27, 2024
The light beer brand and tinned fish company created a colorful Snack ...
- Coca-Cola Goes K-Pop With K-Wave Zero Sugar
Marketing Daily, Erik Oster - Tuesday, February 27, 2024
Coca-Cola Creations teamed up with K-Pop artists on experiences promoting the late ...
- Jameson Irish Whiskey Rings In 'St. Patrick's Eve' With 'SNL' Stars Che, Jost
Marketing Daily, Erik Oster - Monday, February 26, 2024
To promote Saturday revelry that won't lead to a Monday morning hangove ...
- L'Oreal, Kotex Kick Off International Women's Day Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
Provocative new work focuses on protecting women from constantly feeling uncomfortable. ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Erik Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Coinbase Wins Liquid Death Auction For 'Biggest Ad Ever'
Marketing Daily, Erik Oster - Thursday, February 22, 2024
The cryptocurrency exchange platform bid over $500,000 to advertise on Liquid Death ...