Tag results for "cpg"
- Confluence Of Flu, COVID-19 Fuels Brand CampaignsTheraflu has launched a "Fighting Flu Together" campaign encouraging people to get ...
- Degree Deodorant OOH Campaign Urges You To Exercise -- It's Good For BusinessOf course, exercise creates sweat -- and that's Degree's sweet spot, so ...
- NAD's Brett: Chasing Direct Sellers' COVID-19 Product ClaimsEfforts to shut down sellers of fraudulent COVID products often focus on ...
- Oh, That's Ill! Mucinex Launches Clothing Line Called 'Sickwear'Sickwear aims for a more stylish flu with six gender-neutral clothing items ...
- Orbit Enlists Chris Parnell To Help Clean Up 'Dirty' Online DatingIn 60-second spot titled "The Talk," the actor delivers what older generations ...
- Shareholders Put Squeeze On Charmin, Push P&G To Improve On Deforestation IssuesShareholders overwhelmingly approved a proposal urging the company to issue a report ...
- With Diversity Record Under Fire, P&G's Old Spice Pairs With Powerful 'Black Boys' FilmWhile P&G has made racial equality part of its marketing messages, shareholder ...
- Will Consumers Fall Back In Love With DNA Testing?Privacy concerns are growing, which is probably part of the reason interest ...
- Personal Hygiene Brand PiperWai Sees Oceans Of Opportunity In Recycled PlasticCompany founder Sarah Ribner explains why recycled plastic is better than glass ...
- Ad Review Panel: Glade's Lavender Scent May Not Be Better, But Lasts LongerNational Advertising Division of BBB National Programs responded to complaints lodged against ...
- Mindy Kaling New Face Of Campbell's Well Yes! SoupsIn one spot, she describes tomato and sweet basil soup as "equal ...
- Plant-Based Food, Beverages, Go From Trend To 'Revolution'Plant-based food and beverages are "definitely influencing almost every part of the ...
- Lyft Works With P&G To Convince Riders They're Getting Into A Clean MachinePartnerships between CPG cleaning companies and nationwide chains abound in these germ-conscious ...
- Bounce Spin-Off Claims To Stop Pet Hair Cling, Timely For COVID-Era AdoptionsThe brand says the new fur-fighting sheets have "3X more hair and ...
- Enthuse Foundation: Calling All Female CPG EntrepreneursWinners of the second annual pitch competition will be awarded prizes that ...
- At-Home Dining Helps Raise Household Penetration For General MillsThe biggest household penetration gain has come in desserts, with a 4.5% ...
- In Biggest Campaign Ever, Harry's 'Not The Same' Celebrates Independent ThinkersThe campaign stars a handful of glorious nonconformists hot-tubbing in the back ...
- New Tool Supports Personalization Across Owned And Paid Media, Company SaysRevTrax is offering a product that helps brands determine whether consumers are ...
- Rising At-Home Coffee Consumption Impacts BrandsNew trends in the coffee marketplace range from Gen Z's fondness for ...
- Butterfinger Deploys 'Investigators' To Solve Halloween PilferingInvestigative team helps a woman figure out who is stealing Butterfingers from ...
- Startup CPG Provides Virtual Attention To Small BrandsStartup CPG's first virtual Pitch event took place July 22, with some ...
- Gold Bond Unveils 'New Brand Attitude' For Skincare LotionsCampaign positions the 112-year-old Gold Bond --- widely known for its male-skewing, ...
- Target Adds Premium LineTarget is adding a premium line called Good & Gather Signature as ...
- If NFL Players Want To Swap Jerseys This Season, They'll Have To Be Clean FirstCOVID-19 brings a twist to the tradition of NFL players swapping jerseys ...
- Busch Introduces 'Dog Brew' For Your Good Buddy (Must Pooch Be 3 Years Old To Drink It?)It's a beer-less, hop-less, alcohol-free product that might be an impulse buy ...
- CPG Brands Weigh In On COVID-Related Behavior ChangesBefore MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked ...
- After Lung Ailments, COVID-19, Cannabis Vaping RecoversLast year, a wave of mysterious lung ailments thought to be caused ...
- Ernie The Elf Takes Center Stage In Broad-Based Keebler CampaignConsumer research led to the decision not only to keep Ernie and ...
- Lunchables' Platy And Jackie Teach 'New School Rules'Who better to inform kids of new back-to-school standards like wearing face ...
- Absolutdata Joins Nielsen's Network For CPG IndustryJoining the Connect Partner Network enables Absolutdata to integrate Nielsen data in ...
