Tag results for "cpg"
- Tide Now Making It Easier To Do Wash 'On Demand'A Tide Cleaners smartphone app can tell customers where drop-off points are ...
- LG Adds Amazon Dash Auto-Replenishment To All AppliancesAmazon's Dash auto replenishment allowed consumers to reorder items by pushing a ...
- CPG Marketers: Maybe Rethink Targets Of Snack Food Ads?Packaged food advertisers who want to reach the right target for their ...
- P&G Buys Small Personal Products Company Called LThis is L is a San Francisco-based company that markets organic cotton ...
- First-Time Super Bowl Advertiser Scores BigFirst-time Super Bowl advertiser Olay took the top spot in Merkle's Digital ...
- Enter The New Generation Of CPG LeaderThe new CEO skillset will include a passionate, entrepreneurial style of leadership ...
- Marketers Not Doing Enough To Eliminate Gender-Biased Ad TargetingMarketers are moving away from gender-based stereotypes with targeting strategies, but many ...
- Dentsu Aegis Adds P&G BusinessThe firm is also working on plans to provide individual brands with ...
- Top 3 CPG Trends For 2019Among the trends: Consumers will come to expect products that are created ...
- Organic Product Sales +9%, Driven By Millennials, HispanicsKombucha is among the fastest growing categories, with whopping 42% sales growth ...
- Polman Leaving Unilever In Hands Of Jope, A Lifer Who Headed U.S. UnitPolman was the prime mover behind Unilever's visionary Sustainable Living Plan, which ...
- Boxed Wine -- No, Wait, Tide -- And The Digital State Of CPG IndustryTide's new packaging is creating quite the stir. Does it look like ...
- P&G Restructuring Into 6 Business Units, Names Moeller COOThat's down from a previous 10 product categories. It's not clear whether ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees like ...
- Tostitos Makes Its Super Bowl Ad All About The PartyTostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty ...
- Changing The Channel: How To Navigate E-Commerce Marketing ChoicesE-commerce has opened up a vast new landscape, which can be overwhelming ...
- What's For Breakfast? Try A Hot Cup of TheraFlu From Single-Serve Pod Machine"It's the cold and flu fighting machine you put in your machine," ...
- Kimberly-Clark Promotes Hsu To CEO After Rebranding 'Mansize' Tissues"The change at the top comes at a time when the consumer ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigated ...
- D2C Goes Omni: HelloFresh's Next LevelIt doesn't change recipes as frequently as subscription does. It's a one-off ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its HeritageTo be relevant again, the brand had to get back to what ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience"Give a customer a solution that reduces their consumption, give them a ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog and ...
- Punching Above Your Weight: Popchips' Contender StoryBanking on emotion, the brand launched a new product, Nutters, a peanut ...
- Once Upon A Mattress: Telling Purple's StoryThe videos that get the attention of consumers all leverage humor and ...
- Gillette Sharpens Offer With 3D-Printed RazorsProcter & Gamble, which owns Gillette, says this new pilot program "furthers ...
- Gillette's Venus Brand Embraces Idea That Nobody's Skin Is 'Perfect'The campaign "will represent more women and stories, shining a light especially ...
- Natural Deodorant Maker Launches Awareness Campaign"This was our biggest campaign to date, including new media outlets for ...
- See's Candies Extends Partnership With Yes Lifecycle MarketingThe candy marketer extends to 2021 a relationship that began over 10 ...
