Tag results for "cpg"
- Del Monte Foods Picks Organic Growth Over AcquisitionCMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing ...
- How Do You Rate? Email Performance Benchmarks By IndustryCampaign Monitor reports average open and click-through rates for several industries. ...
- Brands Marketed As Sustainable Are Outpacing The CompetitionA study by the NYU Stern Center for Sustainable Business shows that ...
- P&G, Arianna Huffington Partner To Boost Positive HabitsHuffington's Thrive will provide content for "both social media marketing campaigns and ...
- Colgate Invents Recyclable Toothpaste Tube, Will Offer Tech To OthersCompany will launch the tube through its Tom's of Maine brand next ...
- My/Mo's CMO On The Making Of A Disruptor BrandAmong his tips: Leverage retailer data to understand your customers and their ...
- New Consumer Tastes Influencing CPG Packaging, TooSurvey says packaging changes reflect consumer demand for more premium products, healthier ...
- Trending! P&G's Toilet Paper That Goes On And OnLots of media chat about Charmin's Forever Roll. which is sold online ...
- Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront DemandMarket share winners and losers have begun emerging during the first four ...
- AMI Promotes New Environmentally Friendlier Canned Water BrandAll Market Inc., maker of Vita Coco, aims to differentiate itself from ...
- Amazon: CPGs Sort Through Metrics, Data IssuesTapping Amazon's potential requires sorting through its metrics and their relation -- ...
- P&G Feminine Hygiene Leaders Tampax, Always Launch Organic 'Pure'Tampax Pure tampons and Always Pure pads are each "free of dyes, ...
- Jack Daniel's Breaks Through Noise, Stays True To Its HistoryListen as Jeff Cole, Modern Media Director for Jack Daniel's family of ...
- Hershey Counts On Retail Customers To Counter AmazonificationBevon Dormer, Amazon Media Strategy & Activation, The Hershey Company, shares how ...
- Influence Of Influencer? Which To Use WhenEstablishing a successful influencer program requires deconstructing the very idea of an ...
- 'Veggies Made Great' Adjusts To Authentic MeasurementAndrew Reichgut, Executive Vice President and CMO, Veggies Made Great, addresses authenticity ...
- Hubble Contacts Doubts Younger Consumers Want VoiceHubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The younger ...
- Hershey Thinks Like A DTC, Acts Like A CPGHershey has an audience strategy that is data- and customer-first. As Ashlee ...
- Bag Balm Admits Store's Front Door 'Now In My Pocket'Reid Greenberg isn't a fan of omnichannel but, as he admits, "the ...
- Organic Valley Puts Fitbits On Cows In New Paid Media ModeOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Freshly: Subscriptions Filter Our Noise, Offering A New MetricMeghan Taylor, vice president, brand & creative, says, "It's nice to feel ...
- 3 Reasons Why Legacy CPG Brands Should Go D2CFor one, they'll have access to first-party shopper data, providing valuable insights ...
- Friction Over Price: Mapping the DTC Path to PurchaseHubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The younger ...
- Think Like a DTC, Act Like a CPGUsing a farm-to-table mindset, Hershey started with the planning process. "Everything begins ...
- 4 Simple Ingredients, 4 Simple StrategiesDirect to consumer is "absolutely the place you want to play regardless ...
- Organic Valley's Paid Media EvolutionOrganic Valley was finally hitting a point of breakthrough in awareness. It ...
- Subscription-Based Businesses Need To Offer More Than FunctionConvenience is table stakes. "Sustainability as a DTC brand is about delivering ...
- Next-Gen Targeting Reinvents The CPG Launch Game51% of 2018's most successful launches came from small companies, but big ...
- The Tao Of Unilever, Part 2: Amazing AI ApplicationsWith a massive data hub and a digital army using AI to ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audience ...
