• by Teresa Buyikian , 79 minutes ago

Functional beverage company Trip’s new campaign stars a bevy of UK influencers, an international pop star and  one of the Kardashians.

Kendall Jenner, the second to youngest daughter in the Kardashian/Jenner clan, is featured in both the U.K. and U.S. TV ad, as well as international OOH. Jenner, who recently became an equity shareholder in the U.K. brand, has also been named Trip’s global ambassador.

The centerpiece of the effort is a star-studded TV spot, seen here, which in addition to Jenner also features global pop star Joe Jonas and English influencer, model and podcaster Madeline Argy. The ad shows each of the celebs in various moments of chaos while on set, before taking a moment to sip a Trip and being transported to the calm version of their “happy place.” The resulting calm for Jonas includes a litter of puppies, while Argy and Jenner relax in surreal cloudscape. 

“This campaign is about showing the world what we've always known -- that Trip isn't just a drink, it's a feeling, and a community,” said Olivia Ferdi, co-founder and CEO, in a release. “Collaborating with Kendall, Joe and Madeline -- all genuine customers and fans of the brand -- lets us tell that story in a way that feels real, playful and true to who we are. Kendall perfectly embodies the way we think about calm today: not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self.”

The campaign also stars English TV personalities Jamie Laing and Sophie Habboo. Additional executions include bespoke digital social content created specifically for TikTok and Instagram.

Trip distributes low-calorie, calming sparkling drinks infused with magnesium and botanicals.