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Saratoga Spring Water, Fashion Brand Public School New York Partner On Merch

Two New York natives have come together for a New York Fashion Week collab that benefits aspiring fashion and design students.

 Saratoga Spring Water recently partnered with Public School New York on a capsule collection inspired by the water brand’s signature blue bottle. The fashion brand, known for blending luxury tailoring with urban streetwear, created the collection with a “refreshed perspective on fashion essentials,” debuting the items during its runway show at New York Fashion Week. Proceeds from the limited edition collab will benefit New York City's High School of Fashion Industries, which prepares student for careers in fashion, art, design and business.

The collection features  a Leather Lanyard Bottle Bag, which holds a 12 oz. bottle of  Saratoga; Saratoga x Public School T-Shirt & Cassette Tape Pack, which includes the shirt along with a cassette tape featuring “the soundtrack of the city,” such as New York City subway and street sounds; and a Pop Up Tote with a Saratoga Signature Blue leather strap.

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“The Saratoga x Public School New York collection is more than water and it's more than apparel — it's a statement about when and where the everyday can be elevated to extraordinary heights,” said Kheri Tillman, CMO, Primo Brands.

The Saratoga x Public School New York collection is available here while supplies last.

Following the runway show, Public School New York and Saratoga held an immersive consumer pop-up at the Iconic Magazines store in New York City’s Bowery. The pop-up was awash in Saratoga’s signature blue color and gave attendees a chance to win the new merch.

 

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