• by Fern Siegel , April 4, 2025

Image matters. And dynamic artistry grabs attention.

That's why Juggernaut Wines enlisted Agency SOS to create a bold campaign, highlighting its nature-inspired labels. Four new animated 6- and 15-second spots just debuted as YouTube pre-roll ads, running throughout the year.

The illustrations were created by Ivan Belikov.

The spots are: Chardonnay/Great White Shark, Cabernet/Lion, Pinot Noir/Osprey and Sauvignon Blanc/Killer Whale.

"I loved the detail in the illustrations, but even more, I loved that they hinted at a larger story behind each varietal,” said John Kovacevich, creative director at Agency SOS. “Each predator is a metaphor for the vines — grit, strength, and determination yielding something extraordinary."

“The lion is bold, strong, and muscular — just like the Cabernet Sauvignon. It moves through the rocky hillsides where these grapes are grown,” he added. “The great white shark — fittingly for the Chardonnay — has some bite, just like the grapes that grow in its coastal climate.”

Founded in 2018, Juggernaut wine grapes are grown in extreme conditions that challenge the vines. Produced by Bogle Family Vineyards, the wines are made from hillside vineyards in California, including Sierra Foothills, Alexander Valley, Lake County and Livermore Valley.

“Juggernaut harnesses the power of nature to produce compelling wines as expressive as the alpha predators on our labels,” said Jessica LaBounty, director of marketing at Bogle Family Vineyards. “Adventure awaits in every bottle.”

Agency SOS has created work for Ooma, Kodak Moments, Gametime and Anchor Brewing.

In 2024, Juggernaut formed a partnership with 4ocean, a global clean-up organization focused on removing millions of pounds of plastic and trash from oceans, rivers and coastlines.