• by Teresa Buyikian , April 17, 2025

Two purveyors of pink, pink and more pink have come together for a new sparkling spring wine offering.

Santa Margarita Rosé, with its signature pink shade, has joined forces with pink-centric design house LoveShackFancy in time for the “unofficial” start of rosé season to launch its first collectible magnum.

The Santa Margherita x LoveShackFancy Limited Edition Rosé bottle is an explosion of shabby chic pink, with a LoveShackFancy’s vintage floral print adorning the bottle, cap and gift box. The collaboration is a first for Santa Margarita, as well as the first time the winemaker has offered a 1.5L magnum-sized bottle. The rosé, from the Trevenezie region of northeast Italy, is described as having “aromas of peaches and berries, delicate floral notes and a lively and refreshing finish.”

"Both Santa Margherita and LoveShackFancy are recognized for their passion for pink – from our Rosé to LoveShackFancy's signature feminine aesthetic," said Jane Scott, vice president of marketing at Santa Margherita USA. "This partnership felt like the perfect way to celebrate the magic of summer in a way that is both beautiful and delicious."

Available beginning May 20, the limited-edition bottle sells for $50. at retailers nationwide. Santa Margarita has launched a new website to promote the magnum, www.GetRoseReady.com, as well as executing social media and in-store promotions.

No stranger to collaboration, this is the first time LoveShackFancy has partnered with a wine maker. The global fashion, beauty, home, and lifestyle brand has also partnered with such companies as luggage maker State and Hunter Boots for pink items, of course.