The Chilean wine brand Santa Rita 120 begins its expansion into key markets by selecting TBWA\Dublin as its agency for strategic and creative services.
TBWA\Dublin is charged with developing a platform to facilitate growth.
Amy Satelle, global account director, TBWA\Dublin called Santa Rita 120: “one of the most recognized wine brands in Ireland. It has a history and heritage that many brand owners would kill for.”
The partnership is expected to increase the wine’s global reputation.
The winery is based in the Maipo Valley in Chile. It has vineyards in some of the country's best wine-growing regions, including Aconcagua, the Limari Valley, Apalta, the Rapel Valley and the Casablanca Valley.
In 2021, the Sakura Wine Awards only awarded gold medals to Santa Rita.