- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Florida Panhandle Retailer Targets Vacationers Via OOH
Marketing Daily, Les Luchter - Tuesday, July 12, 2022
Campaign will run through Labor Day on 10 highway billboards, targeting "sur ...
- Libby's Bubbled Wine Woos Women With Mom's Day Instagram Campaign
Marketing Daily, Les Luchter - Monday, May 2, 2022
"The sparkling wine category is predominantly supported by female consumers, and o ...
- Champagne Charlie Sails Into Heidsieck's 200th Birthday Celebration
Marketing Daily, Les Luchter - Tuesday, April 26, 2022
Heidsieck Champagne bottles are now on their way to New York v ...
- Boen Wine's New Virtual Assistant Supplants Terroir Gum
Marketing Daily, Les Luchter - Tuesday, April 19, 2022
Terroir Gum, which "tastes like dirt," was April Fool's prank, but A ...
- Scoperta Pushes Small Wineries To Younger Demos
Marketing Daily, Les Luchter - Monday, April 18, 2022
D2C wine marketplace launched its first marketing campaign -- featuring an ope ...
- 'Good Day Sunshine': Happy 250th Birthday, Veuve Clicquot
Marketing Daily, Les Luchter - Wednesday, April 13, 2022
A cover of the classic Beatles song themes a new global campai ...
- Courteney Cox, Clos du Bois Fight Ageism In Alcohol Advertising
Marketing Daily, Les Luchter - Tuesday, April 12, 2022
First commercial directed by 57-year-old "Friends" star aims to combat an over-representati ...
- Vintner Bonterra Selects Duncan Channon To Up Strategy, Target Gen Z, Millennial Demos
MAD, Fern Siegel - Friday, April 1, 2022
The new work will be parent company Fetzer Vineyards' largest marketing investme ...
- Spritz Society's Sour Pickle Is A Joke, But RTD Brand Is Real
Marketing Daily, Les Luchter - Thursday, March 31, 2022
Combo of sour pickles with sparkling wine? That flavor could only wo ...
- Winery Gets Dirty Minded To Reach Younger Drinkers
Marketing Daily, Les Luchter - Tuesday, March 29, 2022
With "edgy double entendre," brand aims to appeal to environmentally conscious millennnial ...
- Adam Scott Pitches Black Box Wine
Marketing Daily, Todd Wasserman - Wednesday, March 2, 2022
In the ad, via RTO+P, Scott presents himself as a sophisticated y ...
- Elizabeth Banks Promotes Her Canned Wines With Sneaky (Is-It-Real?) Snake Giveaway
Marketing Daily, Les Luchter - Monday, February 21, 2022
Would you believe a winery giving out free snakes as an incenti ...
- U.S. Treasury Focuses On Wine, Spirits Market
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 9, 2022
The U.S. Treasury Department expressed concerns about consolidation in the $250 billi ...
- Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
Mediapsssst, Richard Whitman - Friday, January 28, 2022
Lawrence Wine Estates aims to create a new category of wine targeti ...
- Report: Price Hikes Spurred Wineries To Record D2C Numbers in 2021
Marketing Daily, Les Luchter - Thursday, January 27, 2022
2021's increased price-per-bottle jived nicely with what could be termed a mo ...
- Wanted: Martha Stewart, For 19 Crimes Wine, CBD Gummies, Vegas Dining
Marketing Daily, Les Luchter - Wednesday, January 26, 2022
19 Crimes brand debuts the first-ever wine from Martha Stewart, noted ex-convi ...
- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...
- Sweepstakes Offers 'Year Of Butter'-Branded Wine
Marketing Daily, Les Luchter - Sunday, January 23, 2022
Jam Cellars' contest aims to launch its first two varietal extensions: Butt ...
- Wine, The Wallflower: Industry Honchos Plan Joint Marketing Push
Marketing Daily - Top of the News, Les Luchter - Thursday, January 20, 2022
Recognizing wine's declining popularity among younger demos, WineRAMP plans a campaign comparab ...
- Study: Liquor Retailers Major In Instagram For Online Brand Marketing
Marketing Daily, Les Luchter - Tuesday, December 14, 2021
"Providing branded content in Instagram-sized assets makes it easy for retailers ...
- Hey, It's National Recycling Day: Bausch & Lomb, Wine.com Help Out
Marketing Daily, Les Luchter - Sunday, November 14, 2021
Wine.com and Bausch + Lomb have new programs to recycle used wi ...
- Firstleaf, Public Goods Celebrate Firsts in D2C Wine Campaigns
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
Firstleaf is a major player in subscription wine clubs, while alcohol neophy ...
- Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Marketing Daily, Les Luchter - Monday, October 25, 2021
Iconic spent $15 million plus $4 million in debt transactions to acqui ...
- Fetzer's Friendsgiving Campaign Takes New Approach To Turkey Day
Marketing Daily, Les Luchter - Monday, October 18, 2021
"Broader cultural and food trends invited a more diverse and eclectic approa ...
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines
Marketing Daily, Les Luchter - Wednesday, October 13, 2021
Author asked Instagram followers to post a love letter they'd written ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindf ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair wi ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstak ...
- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billio ...