• by Erik Oster , October 2, 2023

With the acquisition of online wine retailer Wine Insiders, Full Glass is taking another step in its plans to fill its D2C wine brand portfolio to the brim.

Full Glass Wine Co. acquired Wine Insiders from Drinks, which initiated the sale as part of a strategic focus on its core alcohol ecommerce enablement tech business.

“Transforming Wine Insiders into a digitally focused, D2C wine powerhouse over the last nine years created the perfect foundation for Drinks to develop the next generation of enterprise-grade technology for the alcohol industry," Drinks Co-Founder & CEO  Zac Brandenberg explained in a statement. “The online channel has become the fastest growing medium for consumers to discover and purchase adult beverages, and our complete focus now is bridging the gap between that growing desire and alcohol companies' ability to scale online sales.”

Full Glass Wine Co. was founded earlier this year by Louis Amoroso -- an industry veteran who co-founded Drinks back in 2013 -- and entrepreneur Neha Kumar, who also co-founded single-serve wine company Maie Wines. Amoroso remains a board member for Drinks, according to his LinkedIn profile, and a statement on the transaction notes that Full Glass will leverage Drinks’ ecommerce and tech offerings to grow its business.

The move marks Full Glass’ second such purchase since its founding, following its acquisition of the D2C operating assets of Winc, the wine and lifestyle brand known primarily as an online wine club, from AMASS Brands Group. Winc filed for Chapter 11 bankruptcy back in December 2022.

"Full Glass's mission is to empower beloved D2C wine brands to capitalize on D2C alcohol sales growth to reshape the DTC landscape and deliver unmatched value to online wine shoppers through rich, streamlined experiences supported by operational excellence," Amoroso, who also serves as CEO for Full Glass Wine Co., said in a statement.

Full Glass’ pair of acquisitions seem to establish a pattern for how the brand plans to build its portfolio going forward. According to a statement from the company, it is “actively exploring acquiring other D2C wine companies enroute to building a multibrand online wine marketplace.”