- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- Comcast Starts Low-Cost Streaming Platform NOW TV
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
The new service will have more than 40 live channels from A& ...
- Sun Bum Aims To Take the Scary Out Of Skin Cancer
D2C Insider, Sarah Mahoney - Monday, May 22, 2023
With its affable ape and spotty bananas, the sun care company hop ...
- Emotive.io Acquires Bloom Digital
Email Marketing Daily, Ray Schultz - Monday, May 22, 2023
Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, a ...
- Marketing Wearable Meds: Nufabrx Sells the Science
Brand Insider, Steve Smith - Sunday, May 21, 2023
Nufabrx specializes in the controlled delivery of vitamin supplements and medication throu ...
- New Duolingo Campaign Woos Anime-Enchanted Learners
Marketing Daily, Sarah Mahoney - Thursday, May 18, 2023
The language app's new 'Learn Japanese' effort dives deep into anime root ...
- How D2C Brands Can Regain Their Cool
Marketing Insider, Kyle Hoffman - Friday, May 19, 2023
For one: Apply zero-party data and strong customer experience processes that all ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- MangoRX Pushes ED Pill With Phallic Symbols Gone Limp
Marketing Daily, Les Luchter - Wednesday, May 17, 2023
"Some Things Are Better Hard" consists of vignettes in which normally ha ...
- Can A New Fashion Show Help Victoria's Secret Reign Again?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 15, 2023
The mall-based intimates brand keeps losing market share, despite a revamped bra ...
- How Bark Is Building A Partnership Playbook
Marketing Daily, Sarah Mahoney - Friday, May 12, 2023
Bark has already made friends with man's best friend. Partnering with bran ...
- Allbirds Sales Fall Again, Losses Increase
Marketing Daily, Sarah Mahoney - Wednesday, May 10, 2023
The once-hip sustainable brand has lost another step, reporting declining revenue ...
- Warby Parker Sets Sights On 900 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 10, 2023
That's a long-term goal for the brand, up from current total ...
- Disney+, Hulu Offered As A Single Platform, Disney+ Streaming Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, May 10, 2023
A single Disney+/Hulu platform will give advertisers and users more options, Disn ...
- Zales Moves Into Jewelry Rental Market With Rocksbox
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 8, 2023
Zales X Rocksbox is giving new meaning to the "something borrowed" traditio ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- New Greeting Cards Destigmatize Infertility
Marketing Daily, Les Luchter - Friday, May 5, 2023
A D2C marketer partners with medical device firm for cards targeted ...
- With Subscriptions Growing, Peloton Preps New Brand Platform
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 5, 2023
The connected fitness company still has big problems. It hopes a bra ...
- Etsy Beats Estimates On Rebalanced Marketing Budget
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
The latest numbers prove Etsy is still hanging on to its pandem ...
- Paramount Sees D2C Revenue Growth, But Linear TV Ads Drop 11%, Stock Pummeled
Television News Daily, Wayne Friedman - Thursday, May 4, 2023
Paramount's D2C losses grew by 12%, while its overall D2C businesses h ...
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Ambitious Slumber: Sleep Number's New Campaign Aims For Competitive ZZZs
D2C Insider, Sarah Mahoney - Monday, May 1, 2023
New ads starring Gabrielle Union and Dwyane Wade highlight the retailer's smart-sle ...
- Amazon Beats Forecasts, Notches $9.5 Billion In Ad Sales
Marketing Daily, Sarah Mahoney - Thursday, April 27, 2023
The tech giant's sales jumped 9% to $127.4 billion, and profits ...
- Oura Puts A Ring On Best Buy
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
The popular sleep wearable is shifting its strategy and says Best B ...
- An Era Ends: Walmart Sells Its Last D2C Biz
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
In unloading Eloquii, the plus-sized ecommerce brand it bought in 2018, Walma ...
- Expertise Makes The Difference At 'Fast Growing Trees'
D2C Insider, Sarah Mahoney - Monday, April 24, 2023
Already the world's largest sustainably-run online nursery, its CEO is cultivating mo ...
- Levi Strauss Hires Snap CMO Kenny Mitchell
Marketing Daily, Sarah Mahoney - Friday, April 21, 2023
The executive will bring digital expertise to the company as it mov ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- To Keep Growing, LensDirect Thinks Small
D2C Insider, Sarah Mahoney - Monday, April 17, 2023
A fourth-generation optical company keeps bootstrapping its way into the broader vision-ca ...