Tag results for "d2c"
- The Circular Economy's Fashion Moment ArrivesEstablished brands -- especially luxury ones -- no longer shy away from ...
- Q&A: Jessica Alba On Honest's New Content CampaignThe company is kicking off "I Never Expected," an ambitious 20-episode video ...
- 3 Reasons Why Legacy CPG Brands Should Go D2CFor one, they'll have access to first-party shopper data, providing valuable insights ...
- As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?Thanks to a flurry of expensive ad buys, old-school TV viewers haven't ...
- Plato Knows About Direct-to-Consumer BrandsPlato's theory that everyone wants recognition not only explains the mechanics of ...
- Harry's Acquired By Owner of Schick, Wilkinson Blades For $1.37BAndy Katz-Mayfield and Jeff Raider, the co-founders of the Harry's brand, will ...
- Wayfair's Conundrum: Increasing Ad Spending Boosts Sales But Zaps ProfitsIt posted a $102 million loss -- worse than analysts projected -- ...
- Vast Majority Of Consumers Have Not Used Online Subscription Box Service"A new survey reveals how many consumers have actually used an online ...
- Will Taboo Topics Help VCs Warm Up To Women's Brands?Consider Postwell, which sends gift boxes to women who've just given birth, ...
- In New Ads, Zulily Invites Women To Explore MoreThe flash-sale site's spots feature space explorers who speak "Alien," machete-wielding jungle ...
- SmileDirect, CVS Take Bigger Bite Out Of OrthodontistsSmileDirectClub is radically expanding its retail reach, announcing a partnership with CVS ...
- The Other D2C: Enable Your Brand To Go Direct-To-CommunityLegacy CPG brands that want to compete with D2C brands can identify ...
- The Secret Of D2C Powerhouses? Equality, Intelligence, HonestyD2C success is perhaps less about products and business models, and more ...
- Tentrr Expands Glamping To 33 States, Adds State ParksThe D2C start-up -- like Airbnb, but with tents, queen-size beds and ...
- How First-Time Retailers (Like D2C Companies) Can Build Their Brand In-StoreAmong our tips: Envision your customer's journey, and find the story at ...
- 4 Ways Next-Gen D2C Brands Can Crack Creative MarketingHang on to that funnel -- and other tips for brands aiming ...
- Making Digital Edible: Hungryroot Pops Up For Real-Life Challenge"We want to know how customers behave differently in stores, and what ...
- An Insufficient Label: The True Value Of D2C BrandsLike "startup" and "AI," "direct-to-consumer" or "D2C" is a uniquely powerful label ...
- Neiman Marcus, H&M Dive Into Secondhand ChicNeiman Marcus is buying a minority stake in ecommerce site Fashionphile, which ...
- The Dichotomy Of Consumer Shopping: Online Vs. In-StoreMost surprising finding in study: Respondents selected Pinterest as a top influencer ...
- Search Secrets Of D2C Beauty BrandsDisruptor brands are the biggest news in search this year, according to ...
- Hidden Danger To D2C Marketing: Fake 'Lookalikes'"Ghost profiles" set up by fraudsters are designed to generate fake traffic, ...
- Hermes Cozies Up To D2C Lifestyle StoresHermes' new store is a sign of just how powerfully D2C-inspired experiences ...
- Solving For Polygamy: Brand Loyalty In D2C EconomyD2C brands are made for mass reach marketing. Their savvy for turning ...
- Amazon Lockers Makes It Handy For Coachella-Goers To Keep StockedConcert-goers have special "storefront" on Amazon site to shop for what they ...
- Best Media For Modern D2C Brands? Old-Fashioned RadioThe combo of TV and AM/FM radio generated about twice the lift ...
- 3 Pitfalls D2C Brands Should Avoid When Launching TV CampaignsTV advertising campaigns are now well within reach for DTC brands. But ...
- Former Etsy COO Kozlowski Takes CEO Role At Embattled Blue ApronCompany's challenges include "ill-timed IPO" and "problems at its fulfillment center, which ...
- Why Ecommerce Remains Crucial In Driving GrowthBut less than half of CPG decision-makers in one study plan to ...
- Has Lululemon Perfected The D2C Balancing Act?Company prediction that digital sales may eventually account for 50% of all ...
