Tag results for "d2c"
- Actor Idris Elba Launches D2C Athleisure LineWant to be closer to the movie (currently, "Fast and Furious") and ...
- The Sharp Sword Of Super Influencers"Earned media and public relations coverage is more influential for D2C brands," ...
- ThirdLove's Latest Disruption: Reinvented Fitting RoomThirdLove's temporary New York location will devote 60% of its space to ...
- From Sludge To Nudge: Why Brands Need A Frustration AuditMany D2C brands succeed because they help eliminate the pain points or ...
- Appearing Everywhere: The Celebrity Culture Of D2C BrandsThe D2C growth playbook is substantially similar to the PR playbook used ...
- Third Of Netflix Users Would Consider Changing To Ad-Supported OptionTraditional and digital media executives believe sharply growing TV production and acquisition ...
- WarnerMedia To Launch D2C HBO Max In 2020The new service will offer exclusive original programming -- so-called "Max Originals" ...
- With New Stores, Saatva Spells Out Success FormulaFounded in 2011, mattress seller Saatva is not only a long-term survivor, ...
- Nordstrom Teams With Rent The RunwayRent the Runway is installing drop-off boxes in four Nordstrom stores -- ...
- Airbnb: A Digital Pioneer Ages GracefullyAirbnb announced a dramatic increase in its luxury travel offerings -- and ...
- Resilient Reign: Why Content Remains King In D2C EconomyBy integrating with content that consumers crave, whether on social, out-of-home or ...
- As D2C Broadens, Analysts Zero In On Success Factors"We believe the most successful D2C brands are ones that offer the ...
- D2C Click-To-Shop Ads Drive Interaction For CarharttThe D2C interactive campaign informed consumers about the brand and its products, ...
- How Many Stores Does A Digital Brand Need?Does opening more stores -- which usually means sinking considerable cash into ...
- Mirror Image: Seeing Yourself In D2C BrandsA merger of brand and consumer identities is a crucial competence of ...
- D2C Should Borrow Old-School Tactics For New Multichannel WorldD2C is becoming hyper-competitive in its own right. How can those companies ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time DaypartsAds running in morning and daytime TV dayparts averaged significantly better response ...
- To Track Or Not To Track -- That Is The Networks' QuestionWe have lots of evidence -- in theory -- that TV networks ...
- Secret To D2C Brands' Allure? Outspending Everyone ElseAnd yes, they've noticed those radically outsized budgets make profits (ostensibly, the ...
- For Plant-Loving Millennials, Bloomscape DeliversD2C start-up Bloomscape provides basic greenery and eases buyers through early plant-parenthood, ...
- Brand Direct: Fact And FrictionIs traditional retail disrupted by D2C? Certainly, retail is suffering, but direct ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being ...
- In Latest Twist, Avon -- The Original D2C Brand -- Finds New RelevanceNatura & Co, a Brazilian beauty company, is acquiring Avon -- which ...
- Why D2C Brands Excel At Creating CommunityStudy finds that 73% of 500+ D2C brands use customer reviews on ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand DemandGrowing D2C brands are willing to pay near full CPM prices for ...
- This Will Be A Sellers' UpfrontWhy? Demand exceeds supply, and supply is fundamentally underpriced compared to alternati ...
- Shopify's Master Plan? Vacant Storefronts, TV AdsAs company looks to move to its next level of growth, it ...
- Consumer Intimacy: The Essential Value Of First-Party DataHeightened demand for consent-based marketing is attuned to the spirit with which ...
- The Circular Economy's Fashion Moment ArrivesEstablished brands -- especially luxury ones -- no longer shy away from ...
- Q&A: Jessica Alba On Honest's New Content CampaignThe company is kicking off "I Never Expected," an ambitious 20-episode video ...
