- Study: We're Living Longer, But Getting Sick Younger
Marketing Daily, Les Luchter - Monday, July 22, 2024
According to CMI Media Group, mental health issues are the most comm ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Paramount's Plan: D2C Profitability - Cable 'Restructure'?
TV Watch, Wayne Friedman - Wednesday, July 10, 2024
One key point from the presentation is that the new company wou ...
- Nike Stumbles Again, As Lifestyle Misses
Marketing Daily, Sarah Mahoney - Friday, June 28, 2024
While sales of performance products are gaining, declining interest in casual offerin ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- The RealReal Fights Fake Handbags With A Fake Canal Street Store
Marketing Daily, Les Luchter - Monday, June 17, 2024
Public can visit the "store" on 3 days when retailer will "ta ...
- Reynolds Wrap Teams Up With ButcherBox To Push BBQterie
CPG Insider, Sarah Mahoney - Friday, June 14, 2024
The tin foil titan hopes the collaboration will give it charcuterie cac ...
- Sofia Vergara Launches Colombian Coffee Brand
Marketing Daily, Danielle Oster - Tuesday, June 4, 2024
Dios Mio! Coffee (which roughly translates to "My God" in English), launch ...
- Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
TV Watch, Wayne Friedman - Monday, June 3, 2024
WBD is participating in assorted bundling partnerships and entertainment bundling. With a ...
- Monos Tries On Out-Of-Home
Marketing Daily, Sarah Mahoney - Thursday, May 30, 2024
The luggage manufacturer is expanding its retail presence and shifting its marketi ...
- Wayfair Opens First Large-Format Store
Marketing Daily, Sarah Mahoney - Friday, May 24, 2024
Look out, Ikea. The ecommerce giant is moving into real-life stores wi ...
- Skechers Teams Up With John Deere
Retail Insider, Sarah Mahoney - Wednesday, May 15, 2024
The footwear company's latest workwear partnership comes amid record sales and stea ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
D2C Insider, Sarah Mahoney - Monday, May 13, 2024
The lingerie company says the service, which helps people design unique prin ...
- Etsy Ads Aim To Make Gifting Even Faster
Marketing Daily, Sarah Mahoney - Thursday, May 9, 2024
As sales decline, the company is touting the tech prowess of i ...
- Disney Reports Small D2C Profit, Overall Mixed Results, Stock Sinks 10%
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
Disney posted profitability earlier than expected in its Q2 period at so ...
- How Gen Z's Love For Stores Is Reshaping D2C Landscape
D2C Insider, Sarah Mahoney - Monday, May 6, 2024
New research probes why younger fashion shoppers have turned into physical retail ...
- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day
TV Watch, Wayne Friedman - Wednesday, May 1, 2024
A nine-minute earnings call, no questions and stunned analysts. No insights we ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Knix Ups Style Game With New Swim, Mesh Lines
D2C Insider, Sarah Mahoney - Monday, April 29, 2024
The popular period-care brand uses its "Confidence" positioning to flex into n ...
- Paramount's Bakish To Step Down: Reports
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Currently Paramount is considering a bid from Skydance Media, with another joi ...
- With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video
Marketing Daily, Sarah Mahoney - Wednesday, April 24, 2024
Guests recline in comfy caskets for the six-minute talk show segments. ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Kardashians' Favorite Salad Chain Expands, Goes Retail With Dressing
Marketing Daily, Teresa Buyikian - Monday, April 22, 2024
The chain's dressings are now available online and in grocery outlets nationwi ...
- 23andMe Latest Casualty Of Public Markets
D2C Insider, Sarah Mahoney - Monday, April 22, 2024
With falling revenues and mounting losses, the genetics company is weighing ...
- Rent the Runway Battles Back, With Ad Sales In The Works
D2C Insider, Sarah Mahoney - Monday, April 15, 2024
With customer retention rising, the company is revamping marketing, expanding resale a ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- Hinge Sends Deleted Apps To Heaven
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
Once people find true love, that discarded app icon has to ...
- Bark Replaces CMO, Adds New Revenue Officer
D2C Insider, Sarah Mahoney - Monday, April 8, 2024
The company is beefing up leadership as it expands into consumables. ...