- Saie Launches 'The Every Body Campaign' For Abortion Rights
Retail Insider, Sarah Mahoney - Wednesday, February 21, 2024
The clean-beauty brand is spearheading a group of more than 60 competitor ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- Farfetch Shake-Up Continues With CEO Departure
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
The latest upheaval at the failing luxury platform involves more layoffs a ...
- MLB Wants To Own RSNs As Streaming Services - Should Other Sports Follow?
TV Watch, Wayne Friedman - Tuesday, February 13, 2024
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming servi ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Amazon Rolls Out Shopping Assistant Rufus, Ad Sales Top $14.65 Billion
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
In sparkling fourth-quarter results, the company revealed a 14% jump in sale ...
- Return Of Ads, Price Hikes Boost Results For Match
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The dating company's prospects are improving, thanks to higher prices for Tinde ...
- Paramount Global Sale 'Requires A Risk Taker': Analyst
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
A sale of Paramount Global to any big legacy TV-based media ...
- Why Everyday Is Once In A Lifetime For This Omaha Steaks' VP & CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 1, 2024
"I have lots of conversations with myself. So lots of self-talk wi ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Teleflora V-Day Ads Target The Lonely
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
With five real-life happy endings, the company's new marketing campaign wants everyo ...
- Target Turns to Wellness With 1,000 New Products
Marketing Daily, Sarah Mahoney - Thursday, January 25, 2024
The retailer, already outperforming in beauty, is piling on low-priced health it ...
- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Over 35M VF Corporation Customers Vulnerable To December Data Breach
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
Apparel and footwear supplier VF Corporation has announced that the personal da ...
- Wisp Turns To NSFW Humor In New Campaigns
D2C Insider, Sarah Mahoney - Monday, January 22, 2024
With a rapping vulva and a sassy auntie, the online healthcare provid ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- Disney Streaming Business To See $2.5B Loss In 2023: Analyst
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disn ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- La-Z-Boy Launches Do-Not-Disturb Decor
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
The furniture company's chief marketing officer explains the latest in its "Lo ...
- Caravan's Product Innovation + Star Power Equation
Brand Insider, Steve Smith - Monday, January 8, 2024
In order to cut through the white noise of current marketing, n ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...