- Calia Evolution: Dick's Makes Noise With First-Ever Grammys Ad
Retail Insider, Sarah Mahoney - Wednesday, January 24, 2024
The sporting goods retailer aims to boost sales and awareness for i ...
- For E.L.F., Super Bowl May Offer Game-Changing Awareness
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 22, 2024
Experts say the beauty company's surprising buy -- how many young wom ...
- Over 35M VF Corporation Customers Vulnerable To December Data Breach
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
Apparel and footwear supplier VF Corporation has announced that the personal da ...
- Wisp Turns To NSFW Humor In New Campaigns
D2C Insider, Sarah Mahoney - Monday, January 22, 2024
With a rapping vulva and a sassy auntie, the online healthcare provid ...
- Charlotte Tilbury Sets Up Shop At Ulta
D2C Insider, Sarah Mahoney - Monday, January 15, 2024
The top-selling D2C brand's retail conquest isn't slowing down. ...
- Disney Streaming Business To See $2.5B Loss In 2023: Analyst
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
MoffettNathanson Research says that when comparing Disney's D2C performance to Netflix, Disn ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- La-Z-Boy Launches Do-Not-Disturb Decor
Marketing Daily, Sarah Mahoney - Friday, January 5, 2024
The furniture company's chief marketing officer explains the latest in its "Lo ...
- Caravan's Product Innovation + Star Power Equation
Brand Insider, Steve Smith - Monday, January 8, 2024
In order to cut through the white noise of current marketing, n ...
- Alo Stretches Further Into Wellness
D2C Insider, Sarah Mahoney - Wednesday, January 3, 2024
With new supplements and a celebrity-driven campaign, the buzzy brand muscles i ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Wednesday, December 27, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- With New CMO, NordicTrack, iFit Look To Reclaim Connected Fitness
D2C Insider, Sarah Mahoney - Monday, December 18, 2023
With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the compa ...
- With Collapse Of SmileDirectClub, The Field Clears For Invisalign
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
Leaning on influencers, the NFL and plenty of testimonials, Align Technology ai ...
- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- MysteryVibe Prescribes Orgasms For Menopausal Women
Marketing Daily, Les Luchter - Friday, December 15, 2023
Sexual device marketer MysteryVibe spreads the message via 24 out-of-home (OOH) boar ...
- ThirdLove Dives Into Swim
D2C Insider, Sarah Mahoney - Monday, December 11, 2023
Why the digital underwear brand finally decided to take the bathing su ...
- Blending Experiences With Advertising, Lululemon Continues To Gain Share
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
Once again, Lululemon's sales have topped expectations. CEO McDonald credits product innovatio ...
- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Shapermint Parent Expands Body-Confidence Mission
D2C Insider, Sarah Mahoney - Monday, December 4, 2023
The shapewear brand is going back to school, offering an online cour ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- Just In Time For Cozy Season, Solo Fires Up With Snoop
D2C Insider, Sarah Mahoney - Monday, November 27, 2023
The outdoor stove company taps rapper for tongue-in-cheek "smokeless" campaign. ...
- Global Streaming Revenue Estimated To Rise 14% For 2023, Slower Growth Ahead
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
"We expect price to be a bigger factor or even overtake s ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- 'Hey Alexa, Buy Me A Hyundai'
Marketing Daily, Sarah Mahoney - Thursday, November 16, 2023
In an industry first, the carmaker announced that it will sell ca ...
- Hmm, What If Those Weighted Pillows Also Vibrated?
Pharma & Health Insider, Les Luchter - Thursday, November 16, 2023
Can vibrational therapy or weighted pillows help alleviate mental health problems? Ye ...
- Sexual Health Brand 'Sense': Boldly Going Where No Condoms Have Gone Before
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Bold visual identity combined with social media helped Sense land on t ...
- Caire Beauty: A Start-Up Fights Its Way To Retail
D2C Insider, Sarah Mahoney - Monday, November 13, 2023
The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- 'Choose Sleep': Hatch Hatches Holiday Campaign
Marketing Daily, Les Luchter - Friday, November 10, 2023
The thrust of the tongue-in-cheekish campaign is that people can use Hat ...
- 23andMe Wants To Move From Ancestry To Prevention
Marketing Daily, Sarah Mahoney - Sunday, November 12, 2023
The DNA-testing company is returning to broadcast with "Hero Gene," a health-focus ...