- WBD: Higher Upfront Volume, Zero Price Gains
Television News Daily, Wayne Friedman - Thursday, August 3, 2023
"Our volume is up and our price levels are consistent with t ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- D2C Wine Market Continues Decline
Marketing Daily, Erik Oster - Monday, July 31, 2023
The overall volume of wine shipped decreased 7% in the first ha ...
- With New Marketing VP, August Shifts To Brand Awareness
D2C Insider, Sarah Mahoney - Monday, July 31, 2023
The edgy company is bringing its Gen Z mission -- fighting peri ...
- A D2C's Best Friend: BarkBox's Branded Partnership Playbook
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
As the cost of customer acquisition climbs, D2Cs are looking for n ...
- Wayfair Taps New CMO
Marketing Daily, Sarah Mahoney - Thursday, July 27, 2023
As it moves closer to profitability, the ecommerce furniture company promotes ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- Driving Retention Through Shopping Experiences: Adore Me Meets Consumer's Diverse Needs via Multiple Shopping Models
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
The direct-to-consumer acquisition landscape is not what it used to be. It ...
- Thorne Healthtech Partners With Basketball Hall-Of Famer For Global Ads
Marketing Daily, Les Luchter - Tuesday, July 25, 2023
Dwyane Wade, the former Miami Heat legend, co-stars in "Build to Las ...
- Uncorked: An Unconventional Path For This Vintage Wine Estates' Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 26, 2023
"Women stay in roles way too long because they think that th ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Munchkin Just Wants to Be Loved. No...Really
Brand Insider, Steve Smith - Friday, July 21, 2023
"Our mission is to be the most loved baby lifestyle brand ...
- More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
TV Watch, Wayne Friedman - Friday, July 21, 2023
Consumers keep pushing to make streaming cutbacks. But streaming platform owners m ...
- Full ESPN As A Streamer For $30 A Month - Take A Big Swing
TV Watch, Wayne Friedman - Thursday, July 20, 2023
Imagine ESPN as a stand-alone streaming app. Then consider the price ta ...
- Shipt Heads To Roblox To Woo Parents Who Game
Marketing Daily, Sarah Mahoney - Sunday, July 16, 2023
Most parents don't have shipping brands on their back-to-school lists. Shipt wan ...
- With Image Search And Keke Palmer, Zenni Maps Out Next Steps
D2C Insider, Sarah Mahoney - Monday, July 17, 2023
As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations a ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- 'Are You AI?': Can The Black Tux Scale Intimacy?
Brand Insider, Steve Smith - Friday, July 14, 2023
As many digital native brands enjoy growth, they often lose some ...
- Target Taps Lisa Roath As CMO
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 12, 2023
The Minneapolis retailer is boosting the 17-year-Bullseye vet into the chief marketi ...
- Ritual Prenatal Vitamins: 'Real Body Builders' Are Moms-To-Be
Marketing Daily, Les Luchter - Monday, July 10, 2023
Largest-ever marketing campaign from 7-year-old D2C marketer aims to reach women " ...
- Shinola Plays With Forever-Late Marketing
D2C Insider, Sarah Mahoney - Monday, July 10, 2023
So many people loved its "Runlate" April Fool's watch that the compa ...
- Levi's Lowers Forecast: 'Consumers Face Tough Choices'
Marketing Daily, Sarah Mahoney - Monday, July 10, 2023
Despite impressive D2C sales, U.S. market share gains and healthy international deman ...
- NBCU Restructures, Movie Exec Donna Langley Ascends
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
NBCU is restructuring its content into four main units with Donna Langl ...
- Top Retailers: Kroger, Target, CVS Rise; Home Depot And Walgreens Fall
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
Walmart, Amazon and Costco remain solidly on top in the National Reta ...
- All Live TV News On Streaming? I Feel The Earth Move Under My Feet
TV Watch, Wayne Friedman - Wednesday, July 5, 2023
If Warner Bros. Discovery puts all live CNN on streamer Max a ...
- True Classic CEO: 'Too Many D2C Brands Don't Understand Creative'
D2C Insider, Sarah Mahoney - Monday, July 3, 2023
Ryan Bartlett thinks the D2C model is still alive and well ...
- Nike Sales Top $50 Billion, But Profits Stumble
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 30, 2023
The sports giant notched its first earnings miss in three years, ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- Picky, Picky: Rockstar Energy Rocks Consumer Quiz As Research Tool
Marketing Daily, Les Luchter - Monday, June 26, 2023
Find Your Flavor was launched because "our ecommerce D2C team realized consume ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...