Tag results for "d2c"
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- Mirror, Mirror: Lululemon Polishes Its Swing At PelotonLululemon is now selling Mirror, its $1,500 home workout device, in ...
- Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network'sRevenues for free, ad-supported video-on-demand streaming service Tubi have doubled since F ...
- FTC Wants P&G To Back Off Buying Women's Razor Brand BillieThe complaint alleges the proposed acquisition would "eliminate growing competition that benefi ...
- Winc Wine Site Is Growing Under Influencers' PowerWinc exec: "Influencer became the perfect channel to broadcast to people a ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain FlexibleThe future of movie marketing has changed fundamentally, requiring more "flexibility" a ...
- 'Ya Filthy Animal': BarkBox Gets Nostalgic For Holidays'Tis the season to gift pooches: Subscription service BarkBox offers a b ...
- Discovery+ To Launch Jan. 4, Verizon Deal Looks To Add Millions Of SubscribersThe long-awaited direct-to-consumer, streaming effort will get a boost of "millions" ...
- Serta Follows Scientist Sheep Deeper Into D2CThe ongoing rise of D2C mattress brands, including Serta acquisition Tuft &am ...
- Behind Fila's Move To Content-Rich PersonalizationAs more retailers close their doors, Fila finds that "selling direct nee ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, RetailKey ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TVData and analytics company Tatari is starting up an automated next-day metr ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value ReportingThe feature enables advertisers to track purchase price and order ID da ...
- Farfetch Gains On Luxury 'Paradigm Shift' To Ecommerce"What we are seeing is the acceleration of the secular trend ...
- Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' HookupPeloton, already riding high on the pandemic trend of home workouts, ...
- Pet Adoption Boom Inspires New D2C Dog Food BezzieBurns Group worked with the client on the positioning, name, brand identi ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Freshly CEO: Feeding The I-Hate-To-Cook ConsumerFreshly CEO Michael Wystrach tells D2C FYI how consumers are changing, a ...
- D2C Or B2C? How To Decide And AdaptMany B2C businesses are adding a D2C channel to their business. So ...
- ESPN To Eliminate 500 Positions, Including 300 Currently Filled JobsESPN chairman cited COVID's impacts, ESPN's need to focus on multichannel, D ...
- What #GoodToVote Taught Adore Me About Influencer MarketingThe company learned that micro-influencers -- those with fewer than 10,000 followe ...
- Zulily Celebrates Mom, The Mrs. Claus Of Our Lives"Especially this year, with all the hats she's wearing, we wanted ...
- Nestle Buys Freshly As Meal Kits Re-HeatNestle says it believes the online ready-meals market, now $4 billion ...
- Quip Expands With Move To Walmart, More ProductsThe Walmart launch includes electric toothbrushes for adults in both metal a ...
- Media Agency Veteran Castree Turning Over A New LeafMost recently, Tim Castree was the digital director for Mike Bloomberg's 20 ...
- Apparel, Wellness Still Dominate D2C IntentionsNew research shows consumers still have many reservations about D2C brands, a ...
- Pluto TV CEO Ryan To Take Over All ViacomCBS Streaming DutiesTom Ryan, CEO of Pluto TV, has been promoted to president a ...
- Bra-less Forever? Frankly Targets New Fashion AngleFrankly plans to make clothes with built-in bras that are fully supportiv ...
- NAD's Brett: Chasing Direct Sellers' COVID-19 Product ClaimsEfforts to shut down sellers of fraudulent COVID products often focus ...
- First-Time National TV Marketers' Ad Revenue Up 50% To $500 Million In First-Half 2020Nearly $500 million in national TV ad revenue came from 110 first-ti ...
