- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Shapermint Parent Expands Body-Confidence Mission
D2C Insider, Sarah Mahoney - Monday, December 4, 2023
The shapewear brand is going back to school, offering an online cour ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- Just In Time For Cozy Season, Solo Fires Up With Snoop
D2C Insider, Sarah Mahoney - Monday, November 27, 2023
The outdoor stove company taps rapper for tongue-in-cheek "smokeless" campaign. ...
- Global Streaming Revenue Estimated To Rise 14% For 2023, Slower Growth Ahead
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
"We expect price to be a bigger factor or even overtake s ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- 'Hey Alexa, Buy Me A Hyundai'
Marketing Daily, Sarah Mahoney - Thursday, November 16, 2023
In an industry first, the carmaker announced that it will sell ca ...
- Hmm, What If Those Weighted Pillows Also Vibrated?
Pharma & Health Insider, Les Luchter - Thursday, November 16, 2023
Can vibrational therapy or weighted pillows help alleviate mental health problems? Ye ...
- Sexual Health Brand 'Sense': Boldly Going Where No Condoms Have Gone Before
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Bold visual identity combined with social media helped Sense land on t ...
- Caire Beauty: A Start-Up Fights Its Way To Retail
D2C Insider, Sarah Mahoney - Monday, November 13, 2023
The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- 'Choose Sleep': Hatch Hatches Holiday Campaign
Marketing Daily, Les Luchter - Friday, November 10, 2023
The thrust of the tongue-in-cheekish campaign is that people can use Hat ...
- 23andMe Wants To Move From Ancestry To Prevention
Marketing Daily, Sarah Mahoney - Sunday, November 12, 2023
The DNA-testing company is returning to broadcast with "Hero Gene," a health-focus ...
- Warby Parker Finds A Brick-And-Mortar Groove
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 8, 2023
While profits slipped, rising sales and traffic trends suggest the eyewear cha ...
- Disney Q3: Higher Disney+ Subscribers, Trims D2C Losses
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Walt Disney's D2C business had positive results, with strong subscriber additions a ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Hims & Hers Pushes Personalization -- And Marketing Spend
Marketing Daily, Les Luchter - Tuesday, November 7, 2023
Personalization includes tailoring "the treatment either in form factor, in dosage, ...
- Industry Observers Crushing On Birkenstock
Marketing Daily, Sarah Mahoney - Monday, November 6, 2023
A few weeks after its initial public offering, the ugly-shoe brand ...
- HelloFresh, Tinder Partner To Ring In 'Forking Season'
Marketing Daily, Erik Oster - Monday, November 6, 2023
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder featur ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- How Bark Keeps Dunkin' Deal Fresh
Marketing Daily, Sarah Mahoney - Friday, November 3, 2023
With stuffed lattes and tough Munchkins, the dog-toy company finds new wa ...
- Paramount Global Narrows D2C Losses, Stock Climbs
Television News Daily, Wayne Friedman - Friday, November 3, 2023
Paramount Global reported that it narrowed its negative cash flow in D ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- At VF, Vans Implosion Is Getting Worse
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2023
As the freefall for the once-beloved sneaker brand intensifies, the company ...
- Etsy Holiday Ads: Less Schmaltz, More Sleuth
Marketing Daily, Sarah Mahoney - Monday, October 30, 2023
The makers' marketplace is offering seasonal and stealthy advice for getting t ...
- Levi's Latest: Turning Old Jeans Into High-Concept Furniture
D2C Insider, Sarah Mahoney - Monday, October 30, 2023
The company has found another way to encourage people to see den ...
- Content Camouflage: How UGC Evolved Ecommerce Marketing
Marketing Insider, Steven Blutstein - Friday, October 27, 2023
Consumers are tired of advertisements, and a study found that 96% don ...
- Zulily Taps A Buttoned-Up Jonathan Van Ness For Holiday Pep Talks
D2C Insider, Sarah Mahoney - Monday, October 23, 2023
What stressed-out mom wouldn't love to be showered with affirmations from t ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Disney Releases ESPN Financials For First Time, New Business Segment Results
Television News Daily, Wayne Friedman - Thursday, October 19, 2023
Fiscal year 2022 results showed all of ESPN's revenues rising 8%, wi ...