- Duolingo Introduces A Fool On Ice
D2C Insider, Sarah Mahoney - Monday, April 1, 2024
In an April Fool's partnership with SeatGeek, the brand's quirky mascot sho ...
- End-Of-Life Wishes Are Nice, But Make It Legal, Says Trust & Will
Marketing Daily, Les Luchter - Sunday, March 31, 2024
"Since everyone over the age of 18 needs a will, we inte ...
- Personal Care: What Does A Winning Brand Strategy Look Like?
Marketing Insider, Aaron Smith - Monday, April 1, 2024
One important point to consider is how to balance the tangible benefi ...
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need Them
TV Watch, Wayne Friedman - Wednesday, March 27, 2024
While Chapek believes extra cash from a minority deal would be ...
- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- Levi's CMO: 'Dance Is A Metaphor For Progress'
D2C Insider, Sarah Mahoney - Monday, March 25, 2024
In "The Floor is Yours," the denim brand's new campaign builds ...
- Nike Pulls Back On D2C, Looks To Sharper Marketing
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
Acknowledging that it is under-performing, the athletic giant is refocusing on spor ...
- D2C Brands Lead In Trust, Lag In Satisfaction
D2C Insider, Sarah Mahoney - Monday, March 18, 2024
New research shows retail websites and online marketplaces still outperform direct-selling bra ...
- Amazon Delivered Ads For Unavailable Products
Marketing Daily, Sarah Mahoney - Friday, March 15, 2024
The company reportedly charged small advertiser up to $300,000 for misdirected ...
- Former Apple Exec Named CEO Of Mega Sports Streaming Venture
Television News Daily, Wayne Friedman - Friday, March 15, 2024
Peter Distad had a ten-year stint at Apple, where he was responsib ...
- Lilly CEO Reflects On D2C As Amazon Joins LillyDirect Delivery
Marketing Daily, Les Luchter - Wednesday, March 13, 2024
After two months in operation, Eli Lilly's launch into D2C sales wi ...
- What's Behind QVC Email, Other Asian Hate Stories
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2024
A diversity expert explains how -- and why -- brands let Asi ...
- Sustainability, Design, Convenience Drive Terra Kaffe
Marketing Daily, Les Luchter - Monday, March 11, 2024
D2C still accounts for 90% of sales of the high-end in-home coff ...
- Titan Casket Targets Death By Daylight Savings
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
Daylight savings time doesn't have many fans, but few realize it c ...
- Michaels Rolls Out New MakerPlace Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
To introduce the new marketplace, crafts become singing puppets, looking for ju ...
- Bark Breaks Into Treats With Cereal-Inspired Humor
D2C Insider, Sarah Mahoney - Monday, March 4, 2024
The company hopes to rev up sales by expanding further into consumab ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Can A New CMO Revitalize Rent The Runway?
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
After laying off 10% of staff and slashing marketing budgets, the compa ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...
- With Tech-Focused Campaign, Carafem Navigates Shifting Abortion Landscape
D2C Insider, Sarah Mahoney - Monday, February 26, 2024
The video effort highlights the abortion provider's high-quality care, driven by ...
- You Betcha! Fargo's Swanson Health Stresses Midwest Roots In Brand Refresh
Marketing Daily, Les Luchter - Tuesday, February 20, 2024
The campaign "dispels the myth that innovation in health and wellness on ...
- Saie Launches 'The Every Body Campaign' For Abortion Rights
Retail Insider, Sarah Mahoney - Wednesday, February 21, 2024
The clean-beauty brand is spearheading a group of more than 60 competitor ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- How Adore Me Is Using In-Ride Ads To Boost Sales
D2C Insider, Sarah Mahoney - Monday, February 19, 2024
The underwear company, now owned by Victoria's Secret, says the new approa ...
- Farfetch Shake-Up Continues With CEO Departure
Marketing Daily, Sarah Mahoney - Thursday, February 15, 2024
The latest upheaval at the failing luxury platform involves more layoffs a ...
- MLB Wants To Own RSNs As Streaming Services - Should Other Sports Follow?
TV Watch, Wayne Friedman - Tuesday, February 13, 2024
MLB Commissioner Rob Manfred wants to launch a league-owned D2C streaming servi ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...
- With New Concept, Casper Highlights Sleep's 'Little Wonders'
D2C Insider, Sarah Mahoney - Monday, February 5, 2024
The mattress company is looking for new ways to ignite both D ...
- Amazon Rolls Out Shopping Assistant Rufus, Ad Sales Top $14.65 Billion
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
In sparkling fourth-quarter results, the company revealed a 14% jump in sale ...