- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- At VF, Vans Implosion Is Getting Worse
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2023
As the freefall for the once-beloved sneaker brand intensifies, the company ...
- Etsy Holiday Ads: Less Schmaltz, More Sleuth
Marketing Daily, Sarah Mahoney - Monday, October 30, 2023
The makers' marketplace is offering seasonal and stealthy advice for getting t ...
- Levi's Latest: Turning Old Jeans Into High-Concept Furniture
D2C Insider, Sarah Mahoney - Monday, October 30, 2023
The company has found another way to encourage people to see den ...
- Content Camouflage: How UGC Evolved Ecommerce Marketing
Marketing Insider, Steven Blutstein - Friday, October 27, 2023
Consumers are tired of advertisements, and a study found that 96% don ...
- Zulily Taps A Buttoned-Up Jonathan Van Ness For Holiday Pep Talks
D2C Insider, Sarah Mahoney - Monday, October 23, 2023
What stressed-out mom wouldn't love to be showered with affirmations from t ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Disney Releases ESPN Financials For First Time, New Business Segment Results
Television News Daily, Wayne Friedman - Thursday, October 19, 2023
Fiscal year 2022 results showed all of ESPN's revenues rising 8%, wi ...
- Shutterfly Again Taps Kris Jenner For Holiday Campaign
D2C Insider, Sarah Mahoney - Monday, October 16, 2023
The company's new chief marketing officer says the effort honors the "digit ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Disney Road To D2C Profitability Delayed Until Late 2024: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 11, 2023
Guggenheim Securities media analyst Michael Morris forecasts Disney's D2C business will po ...
- Mizzen+Main Continues Brick & Mortar Expansion
D2C Insider, Sarah Mahoney - Monday, October 9, 2023
The men's apparel company, which began its ecommerce journey in 2012, pla ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Full Glass Wine Co. Acquires Wine Insiders
Marketing Daily, Erik Oster - Monday, October 2, 2023
Full Glass Wine Co., founded earlier this year, is "actively exploring acquiri ...
- Acing The TikTok Smell Test
D2C Insider, Sarah Mahoney - Monday, October 2, 2023
For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong ind ...
- Despite U.S. Sales Stumble, Nike Bullish On China Dreams
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 29, 2023
It's the first time the apparel giant missed a sales goal ...
- High-Flying E.L.F. Brings Back A Dreamy Jennifer Coolidge
Marketing Daily, Sarah Mahoney - Thursday, September 28, 2023
After its breakout success with Coolidge for the Super Bowl, the beau ...
- Unilever's Olly Expands Sexual Wellness With V-Word Campaign
D2C Insider, Sarah Mahoney - Monday, September 25, 2023
The popular vitamin brand is expanding messages about women's sexual wellness. ...
- With Plunging Sales, New CEO, Stitch Fix Looks For A Reset
Marketing Daily, Sarah Mahoney - Tuesday, September 19, 2023
As the online retailer scrambles for a marketing formula that works, n ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Amazon Gives Brands Bigger Baskets
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Amazon has released a feature for merchants' websites called Buy with Pri ...
- Is The 'A La Carte' Picking Of TV Networks, Streamers Now A Myth?
TV Watch, Wayne Friedman - Monday, September 18, 2023
Right now, the prevailing wisdom is that consumers want all the popul ...
- Charter CFO Says Disney Deal 'Met All Of Our Objectives'
MediaDailyNews, Karlene Lukovitz - Thursday, September 14, 2023
Charter didn't even sustain consequential subscriber losses while emerging with a ne ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- The Container Store Embraces D2C Brands
D2C Insider, Sarah Mahoney - Monday, September 11, 2023
The organizational chain is going on a new-product spree and hopes ...
- As Disney-Charter Stalemate Continues, What About ESPN+ Option?
Television News Daily, Wayne Friedman - Friday, September 8, 2023
"We have proposed creative ways to make Disney's direct-to-consumer services available ...
- Brilliant Earth Builds Mall Muscle
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The e-commerce diamond seller continues expanding its physical footprint, moving to upsca ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- Charter's Ask Of Disney: Include Streaming Apps In Cable Bundles
Television News Daily, Wayne Friedman - Friday, September 1, 2023
Charter is suggesting a radical change with carriage deals for Disney ...