• by Joe Mandese  @mp_joemandese, March 26, 2024

Horizon Media's Night Market unit has tapped IPG Health's George Musi as chief business officer.

Musi, who most recently served as executive vice president-managing director of IPG Health's SOLVE(D) and McCann Health Engagement units, as well as consulting IPG Health generally, holds a number of data-related advisory board positions, including at Advertiser Perceptions, Upwave, Converseon, and Habu.

He previously held senior data-related roles at Publicis Media, Mindshare, Kantar and others.

At Night Market, Musi will be responsible for "vision and go-to-market strategy," as well as driving the advanced data unit's expansion goals.