Tag results for "path to purchase"
- GasBuddy Has More Than One Data Surprise For MarketersThe Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: StudySome 68% of consumers believe they are better equipped to make informed ...
- Gartner Optimistic About Visual Search As An Emerging TechnologyVisual search has increasingly become a channel that can drive consumers from ...
- Gen Z And The Rise Of Optimized Out-Of-Home AdvertisingDigital creative optimization allows out-of-home ads to tap into what matters to ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real PlacesIt might be a good time for people in the business to ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitality ...
- Gartner Optimistic About Visual Search As An Emerging TechnologyGartner classifies visual search as an emerging technology, on par with results ...
- LoopMe Teams With Numerator To Fill A Data GapLoopMe, which optimizes media based on AI, teamed up with Numerator, which ...
- Customized Messages And What Brands Need To Focus OnWebsites and programmatic display are the two most important areas when it ...
- Consumer Buying Behavior Data Reveals Impact Of SocialSearch marketers should consider the time and sequence of events on social ...
- Auto Dealers Need To Employ Active ListeningConsumers are calling much later in the purchase process, so handling inbound ...
- The Journey To The Sale And BeyondEmail, scarcely a sliver four years ago, is now second only to ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus on ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You ThinkA new report from Deloitte Digital outlines how emotion-driven engagement extends across ...
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be EngagedWhile traditional brand attributes still are vital factors, the extent to which ...
- Google Ushers In The Era Of Anticipatory MarketingGoogle helps marketers understand consumer intent. The goal is to encourage marketers ...
- Asian Americans Score Highest In Web UsageSome 97% of Asian-American households have a smartphone and 89% have a ...
- How Instagram Will Change Search, Path To PurchaseFacebook built ecommerce capabilities into Instagram, known as a photo-sharing app. Now ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?The Blue Fountain Media study analyzed the role of organic and paid ...
- How Instagram Will Change Search, Path To PurchaseFacebook built ecommerce capabilities into Instagram, which has been known as a ...
- IAB: Direct-To-Consumer Business Disrupting Brand, Agency ModelsThe new model centers on driving down acquisition costs, improving the experience ...
- The Price Of Convenience: What Consumers Want From Subscription ServicesThey expect variety and savings. And email is their favorite messaging channel, ...
- Trust Remains Biggest Roadblock To Grow Online PurchasesWhile consumers are spending more online, many have concerns about counterfeit products, ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To PurchaseA study found 69% of U.S. and UK shoppers won't make spontaneous ...
- Social Networks Double As Product Research Tools For UsersStarting with research, 42% of Web users around the world now rely ...
- Interpublic Finds Machines Perform Better Than People In Campaign ManagementA controlled test utilizing a new, state-of-the-art measurement system indicates machine learning ...
- One In Five Internet Users Still Block Ads All the Time, Study FindsPoor creative and low relevance are the main reasons that people still ...
- Email Helps Drive Retail Purchases, Study FindsEmail is good at generating ideas, but ranks behind coupons and direct ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By EmailTechTarget provides content to 18,000 specialized users. John Steinert explains how it ...
