Tag results for "path to purchase"
- New Report Highlights Ecommerce Trends Resulting From PandemicA study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study FindsIncisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Wunderman Thompson Launches Cross-Channel Commerce ServiceWunderman Thompson has launched a unified commerce service in North America th ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, BrandsThe survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach CustomersThe partnership will enable CPG brands to measure the impact of the ...
- Trust In Advertising Rising, Nielsen Data FindsConsumers consider ads running in newspapers or before movies the most trustworth ...
- Rise At Seven's Head Of SEO Fashionista"I plan to change the way people think about SEO -- disru ...
- 2021 Creative Agency of the Year: EmpowerOver the past year Cincinnati-based agency Empower rolled out a new custom ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey FindsSome 57% of retailers in a survey said most of their custome ...
- Rethinking The Role Media Companies Play In Consumers' Path To Fitness PurchasesThe pandemic has spurred a shift in the rationale for fitness, wi ...
- Microsoft Advertising's Billion-Person MilestoneThe Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Marketers Grapple With Performance Obstacles: A Look AheadTracking and targeting are now all over the place, with consumers usi ...
- Netflix Content Seems To Influence Mobile Purchases Tied To LoyaltyNearly 45% of consumers do their mobile shopping in bed, according ...
- Yahoo, Shopify Partnership Improves Identity TargetingSellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Mobile Purchases Rose 30% Through AppsThe Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- The Shopper's Little Helper: Consumers Welcome Online Product RecommendationsMost shoppers click on product suggestions in email and other channels, a ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially OnlineSome startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- B2B Headbangers: Buyers List Their Main FrustrationsB2B buyers will pay for great ecommerce service. But they're quick ...
- Research Finds AR Plays Large Role In Shopper Purchase BehaviorStudy found the pandemic accelerated the use of AR, and more th ...
- Ad-To-Store Measurement Platform Launches For AmazonEye Square on Monday will launch an ad measurement platform that tel ...
- Merkle Puts Search Purpose At Top Of List For Campaign BuildingMerkle wants to build a platform to help marketers understand why peop ...
- Easing The Confusion In The Customer JourneyConsumers demand a convenient sales experience -- but they are being overwhelm ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Pinterest Makes Bets On Augmented RealityPinterest should continue to benefit from online searches and interactions that previous ...
- The Role Of SEO In The Modern-Day Marketing StackEvery piece of content, every function designed for the user experience a ...
- The Customer Journey To Too Many DiscountsI'm not convinced that interacting with consumers at every touchpoint is real ...
- Bold Commerce Raises $27 Million In Series B FundingEcommerce firm Bold Commerce looks to expand its ability to reach shoppe ...
- Brands Face Hurdles In Delivering Superior CX: StudyBut most achieved higher revenue last year. Email is the second most-us ...
- How YouTube Impacts Consumer Purchase HabitsTo determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The RevealSome 97% of searches on Pinterest are unbranded, giving brands a lev ...
