- New Report Highlights Ecommerce Trends Resulting From Pandemic
Digital News Daily, Colin Kirkland - Monday, May 16, 2022
A study by media company Xaxis, marketing agency Catalyst and London Resear ...
- Consumers Are Frustrated With Tools For Managing Loyalty Programs, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 17, 2022
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QS ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- 49% Of U.S. Consumers Receive The Wrong Marketing Messages From Retailers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
The survey, conducted with YouGov, reveals that 49% of U.S. consumers ha ...
- Neustar And Catalina Integrate Platforms To Help CPGs Reach Customers
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
The partnership will enable CPG brands to measure the impact of the ...
- Trust In Advertising Rising, Nielsen Data Finds
Inside Performance, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- Rise At Seven's Head Of SEO Fashionista
Inside Performance, Laurie Sullivan - Monday, February 7, 2022
"I plan to change the way people think about SEO -- disru ...
- 2021 Creative Agency of the Year: Empower
Agency of the Year, Steve McClellan - Friday, January 7, 2022
Over the past year Cincinnati-based agency Empower rolled out a new custom ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Inside Performance, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- Rethinking The Role Media Companies Play In Consumers' Path To Fitness Purchases
Publishing Insider, Tony Silber - Wednesday, January 26, 2022
The pandemic has spurred a shift in the rationale for fitness, wi ...
- Microsoft Advertising's Billion-Person Milestone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Inside Performance, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Nearly 45% of consumers do their mobile shopping in bed, according ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavi ...
- The Shopper's Little Helper: Consumers Welcome Online Product Recommendations
Email Insider, Ray Schultz - Wednesday, June 23, 2021
Most shoppers click on product suggestions in email and other channels, a ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- B2B Headbangers: Buyers List Their Main Frustrations
Email Insider, Ray Schultz - Monday, June 14, 2021
B2B buyers will pay for great ecommerce service. But they're quick ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more th ...
- Ad-To-Store Measurement Platform Launches For Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Eye Square on Monday will launch an ad measurement platform that tel ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why peop ...
- Easing The Confusion In The Customer Journey
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Consumers demand a convenient sales experience -- but they are being overwhelm ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previous ...
- The Role Of SEO In The Modern-Day Marketing Stack
Search & Performance Marketing Daily, Jim Yu - Thursday, February 25, 2021
Every piece of content, every function designed for the user experience a ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is real ...
- Bold Commerce Raises $27 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Ecommerce firm Bold Commerce looks to expand its ability to reach shoppe ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a lev ...