Tag results for "path to purchase"
- The Shopper's Little Helper: Consumers Welcome Online Product RecommendationsMost shoppers click on product suggestions in email and other channels, a ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially OnlineSome startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- B2B Headbangers: Buyers List Their Main FrustrationsB2B buyers will pay for great ecommerce service. But they're quick ...
- Research Finds AR Plays Large Role In Shopper Purchase BehaviorStudy found the pandemic accelerated the use of AR, and more th ...
- Ad-To-Store Measurement Platform Launches For AmazonEye Square on Monday will launch an ad measurement platform that tel ...
- Merkle Puts Search Purpose At Top Of List For Campaign BuildingMerkle wants to build a platform to help marketers understand why peop ...
- Easing The Confusion In The Customer JourneyConsumers demand a convenient sales experience -- but they are being overwhelm ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- Pinterest Makes Bets On Augmented RealityPinterest should continue to benefit from online searches and interactions that previous ...
- The Role Of SEO In The Modern-Day Marketing StackEvery piece of content, every function designed for the user experience a ...
- The Customer Journey To Too Many DiscountsI'm not convinced that interacting with consumers at every touchpoint is real ...
- Bold Commerce Raises $27 Million In Series B FundingEcommerce firm Bold Commerce looks to expand its ability to reach shoppe ...
- Brands Face Hurdles In Delivering Superior CX: StudyBut most achieved higher revenue last year. Email is the second most-us ...
- How YouTube Impacts Consumer Purchase HabitsTo determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The RevealSome 97% of searches on Pinterest are unbranded, giving brands a lev ...
- Holidays May Give Retailers A Much Needed Boost In CashResearch takes a higher priority this holiday season on sites including Amazo ...
- The Gate Swings Both Ways: Don't Make It Too Hard To Access B2B ContentTwo-thirds of B2Bs gate content, and that's only one aggravation readers fac ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?In a study, 64% of consumers said they're as or more excit ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- Google Ads Brings YouTube Into Attribution ReportingGoogle has made its data-driven attribution model available to more advertisers a ...
- The Non-Linear Consumer Purchase Process (Or The Messy Middle Of Mattress Buying)The modern consumer spends way too long mired down in the midd ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19Buyers are looking for support and reassurance throughout the purchase process ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of ConsumersData from GfK and WARC shows where advertisers will spend ad budge ...
- Email Comes In Third In Driving Online Purchases, Study FindsWord of mouth is first, and online ads come in second, Blueco ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even NowLocation ad company GroundTruth just released research on ecommerce conversion rates a ...
- Charting The Journey: The Hurdles In Mapping The Customer PathA majority of brands are using defined journey maps or building the ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?COVID-19 has slowed most retailers and brands, as well as shipments ...
- How Brands Are Leveraging Emotion More During The COVID-19 PandemicSince the onset of COVID-19 and the need for shared connections, ...
- Madison Logic Adds Its ABM Tool To Hubspot App MarketplaceJoint B2B clients can engage and measure accounts across digital ad channel ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, ...
