Tag results for "path to purchase"
- Interpublic Finds Machines Perform Better Than People In Campaign ManagementA controlled test utilizing a new, state-of-the-art measurement system indicates machine learning ...
- One In Five Internet Users Still Block Ads All the Time, Study FindsPoor creative and low relevance are the main reasons that people still ...
- Email Helps Drive Retail Purchases, Study FindsEmail is good at generating ideas, but ranks behind coupons and direct ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By EmailTechTarget provides content to 18,000 specialized users. John Steinert explains how it ...
- Marketers Concerned About Lack Of Data On Consumer Buying HabitsMarketers are concerned about a lack of visibility into consumer actions across ...
- Performics, Northwestern University Find Time-To-Purchase Intent In SearchConsumers are 180% more likely to click on results with concrete words ...
- Disconnect Between Mobile Searches, Purchases Frustrates ConsumersSome 48% of consumers participating in a recent survey agree or strongly ...
- Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile PhonesSome 23% of consumers ages 25 to 34 who were surveyed by ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer JourneyAs it looks to offer advertisers a more complete picture of the ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand LiftA new study that explores the impact of combining a native in-feed ...
- Conductor Makes Search On Mobile Research App FreeThe app aims to answer the question "what do customers want?" with ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing MaturityNext time someone says "grow up," ask them: Which level of content ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study FindsAbout 25% of those who read a review made a purchase within ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive PurchasesESPN "mapped" millions of fans "against all the possible emotions they would ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail SalesOptimizing data that links images with prices, store hours and locations now ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Email And The Digital Future: What Econstancy Found Most annual surveys change little from year to year. But the 2017 ...
- PodcastOne Finds Brand Lift Post-Campaigns PodcastOne, ad-supported podcast network, revealed the results of studies that found podcast ...
- Fix The DR-Brand Gap With A Faster FunnelThere is an odd discontinuity in the online advertising business: brand versus ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%Smartphone owners are doing more researching, shopping and purchasing with their phones ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record TrafficMobile devices will overtake desktop shopping visits to retail Web sites -- ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content MarketingDespite growing evidence that consumers rely on content to make purchase decisions, ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement Marketers are consistently challenged to directly connect how online ads facilitate offline ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?Details of the cross-channel deal are yet to emerge -- but it's ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores"This report shows that retailers are taking major steps to integrate their ...
- If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce SitesAmazon this week said that it is moving its Prime Now one-to-two ...
- ComScore Finds Xaxis Outperforms Its BenchmarkOn Wednesday, comScore released the results of a global validation study that ...
- What One Shopper's Journey Reveals About Modern Car BuyingThe process of shopping for a car once meant grabbing your car ...
