Tag results for "path to purchase"
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform better ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing MaturityNext time someone says "grow up," ask them: Which level of content ...
- Review Sites Generate Higher Conversions Than Search, Social, Yelp Study FindsAbout 25% of those who read a review made a purchase within ...
- ESPN's Upfront Pitch: Sports Generate Emotions That Drive PurchasesESPN "mapped" millions of fans "against all the possible emotions they would ...
- Search Contributes To Mobile Influence Of $1 Trillion In Retail SalesOptimizing data that links images with prices, store hours and locations now ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp ...
- Machine-Learning App Aims To Boost Digital PersonalizationPersonalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology ...
- Email And The Digital Future: What Econstancy Found Most annual surveys change little from year to year. But the 2017 ...
- PodcastOne Finds Brand Lift Post-Campaigns PodcastOne, ad-supported podcast network, revealed the results of studies that found podcast ...
- Fix The DR-Brand Gap With A Faster FunnelThere is an odd discontinuity in the online advertising business: brand versus ...
- Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%Smartphone owners are doing more researching, shopping and purchasing with their phones ...
- Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record TrafficMobile devices will overtake desktop shopping visits to retail Web sites -- ...
- While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content MarketingDespite growing evidence that consumers rely on content to make purchase decisions, ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement Marketers are consistently challenged to directly connect how online ads facilitate offline ...
- Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?Details of the cross-channel deal are yet to emerge -- but it's ...
- Powered By Mobile, Shoppers Crave Online Experiences In Stores"This report shows that retailers are taking major steps to integrate their ...
- If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce SitesAmazon this week said that it is moving its Prime Now one-to-two ...
- ComScore Finds Xaxis Outperforms Its BenchmarkOn Wednesday, comScore released the results of a global validation study that ...
- What One Shopper's Journey Reveals About Modern Car BuyingThe process of shopping for a car once meant grabbing your car ...
- In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To BuyMicro-ads really don't seem to work all that well, at least not ...
- Intent Data Is Powerful Tool For Business DecisionmakersTom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's ...
- Search Journey Grows Complex With Rise Of Connected Devices From apps to search engines, the consumer journey from discovery to completion ...
- Retailers Lag On Email Personalization, Cross-Channel IntegrationNearly half of retailers are missing out on an easy marketing opportunity ...
- Mobile Autoplay Ads Can Double Intent To PurchaseWidespace launched their StreamView ads earlier this year, a format that autoplays ...
- Splash Out Or Ship Out -- The Mindsets That May Save JanuaryThere's still some consumer life out there, although it is January, according ...
- Consumers Rely On Reviews, Buying Guides For ElectronicsPeople use media technology sites throughout their purchase process, putting trust in ...
- Millennials Prefer Mobile For Online PurchasesAge often determines devise usage. If you're between the ages of 18 ...
- IBM Watson Data App For Marketers Dressed In Consumers' ClothesThe group at IBM Watson released an app Wednesday that enables consumers ...
- 70% Of Consumers Use Three Channels Or More To Research A PurchaseData and statistics in headlines and content has become one of the ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal NinthDecimal has entered a partnership with TiVo to determine whether exposure to ...
