• by Fern Siegel , November 6, 2025

Luton Airport Express (LEX), the high-speed rail link connecting London St Pancras station to London Luton Airport, has selected Atomic London to create a campaign promoting its refurbished train fleet and train-to-plane service. 

The appointment follows a competitive pitch. 

Atomic's creative work will launch in 2026 and run across TV, radio, social and digital channels.

The Luton Airport Express runs on the EMR Connect service from London St. Pancras, where customers can reach Luton Airport in 33 minutes. As part of its green agenda, LEX's goal is moving passenger traffic from road to rail.

Louise Rudaizky, managing director at Atomic, said: “This win  builds on the strength of our recent creative output for Greater Anglia and Ladbrokes, showing how we’re consistently delivering big, mass-appeal ideas that work across channels to drive transformational growth.”

Atomic London was founded in 2013. Client work includes Sipsmith, Greater Anglia Railways, Uber Boat by Thames Clippers, and Ladbrokes.