• by Fern Siegel , Today

Electric bike company Lime wants to make transportation during the World Cup easier.

It provides e-bikes and scooters in more than 250 cities across 30 countries. A new, in-house-created campaign is sending that message to World Cup host markets across North America, including Atlanta, Dallas, Los Angeles, Mexico City, Monterrey, San Francisco, San Jose, Seattle and Vancouver.

Campaign elements include location-based messaging, on-vehicle media, influencer content, event sponsorships and digital experiences delivered through email, push notifications and the Lime app.

The focus is the Fan Pass. Available until July 19, it offers users up to 90 minutes of ride time for a fixed price. It varies by city, with a maximum price of $15. The pass helps fans avoid transportation price spikes, reduce congestion and navigate cities more easily during peak tournament activity or en route to watch parties.

Lime is scaling operations across host cities, adding 14,000 vehicles across Los Angeles, Atlanta, Dallas, Monterrey and Guadalupe.

Wayne Ting, CEO at Lime, said: “By offering predictable pricing during one of the busiest travel periods of the year, we’re helping people spend less time worrying about how to get around and more time enjoying the games.”