- Au Revoir, Nike: Kylian Mbappe Signs With On
Marketing Daily, Sarah Mahoney - Friday, September 18, 2026
The footwear brand is diving into soccer - tapping Thierry Henry ...
- Don Julio Raises a Glass for the World Cup
Brand Insider Podcast, Erin Everhart - Friday, September 11, 2026
Diageo's VP of Marketing Julian Garcia joins us to talk about h ...
- Ad Market Continues World Cup-Related Surge, Expands 11.9% In July
MediaDailyNews, Joe Mandese - Monday, August 31, 2026
As expected, the U.S. ad market continued to surge in July than ...
- June Ad Market Re-Accelerates Thanks To World Cup Spending
MediaDailyNews, Joe Mandese - Friday, July 31, 2026
Overall U.S. ad spending surged 19%, while national TV ad spending jump ...
- World Cup's $15B Take: FIFA's 'Custodian' Status Changing?
TV Watch, Wayne Friedman - Thursday, July 30, 2026
FIFA wants to sell a private stake in FIFA Forward Enterprise, whi ...
- Hated Hydration Breaks Allow Coke To Take FIFA Victory Lap
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 28, 2026
The company says World Cup campaign helped fuel a 5% gain ...
- Why Some World Cup 'Winners' Weren't Even Sponsors
Marketing Daily, Sarah Mahoney - Wednesday, July 22, 2026
Forget logo counts. A leading sponsorship researcher flags which World Cup bran ...
- TelevisaUnivision U.S. Ad Spend Down 29%
Television News Daily, Wayne Friedman - Friday, July 24, 2026
Although there were "cyclical headwinds in the U.S. advertising... and a competiti ...
- NBCU Ad Spend Soars 55% In Q2, Peacock Posts Profit
Television News Daily, Wayne Friedman - Thursday, July 23, 2026
NBCU's Peacock streaming platform grew 68% to $717 million in ad revenu ...
- Did The World Cup Dial In The Right Brand Ad Frequency?
TV Watch, Wayne Friedman - Thursday, July 23, 2026
Data from a new DoubleVerify survey finds 40% of viewers continue ...
- I Was Wrong About The World Cup: What Marketers And Media Planners Can Learn From It
MAD, Danny Weisman - Tuesday, July 21, 2026
And as we look forward, here's the question you should be askin ...
- New York Didn't Sell the World Cup. Visitors Sold It For Them
Brand Insider Podcast, Erin Everhart - Friday, July 17, 2026
The World Cup Finals are this Sunday in New York. We chatt ...
- Social Media Is The Real Winner Of The World Cup
Media Insider, Maarten Albarda - Friday, July 17, 2026
Viral organic moments, like the "Viking Row" celebration of Dutch fans goi ...
- Uncovering World Cup Stadium Brand Signage: Missed Opportunity To Score?
TV Watch, Wayne Friedman - Friday, July 17, 2026
On-air screen and TV announcers could only refer to the stadiums ...
- Fox, Telemundo Dominate Month-Long World Cup Broadcasts
Television News Daily, Wayne Friedman - Thursday, July 16, 2026
Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same d ...
- Nets Ramp Up Summer Promos: World Cup, 'Shark Week,' 'Dragon'
Television News Daily, Wayne Friedman - Friday, July 10, 2026
Telemundo leads all networks with a media value of $41.7 million f ...
- Gas Prices Bite Into Pepsi's Snack Sales
CPG Insider, Sarah Mahoney - Friday, July 10, 2026
As it costs more to fill up, U.S. consumers are cutting ba ...
- World Cup Stunt Gives Levi's More Than 1B Impressions
Marketing Daily, Sarah Mahoney - Thursday, July 9, 2026
CEO reveals how a simple "ambush marketing" stunt became the brand's most-view ...
- Elevate Dovetails Febreze's 'Can't Wash' Campaign With World Cup, Trevor Noah
MAD, Fern Siegel - Wednesday, July 8, 2026
Creative includes influencer content and MLS club social integrations. ...
- Rights For 2030 World Cup: As Much As $2B
TV Watch, Wayne Friedman - Thursday, July 9, 2026
Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners F ...
- Soccer Stinks: Febreze, Trevor Noah Tackle Boot Room Fumes
Marketing Daily, Sarah Mahoney - Monday, July 6, 2026
The P&G brand is betting FIFA frenzy will bring 47 million n ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...
- World Cup Loss To Belgium Scores 42M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Fox, FS1, and digital services posted 30 million average viewers - wi ...
- Health-Tracking Wearable Whoop Jumps On FIFA World Cup Bandwagon
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 3, 2026
The spot reveals Portuguese soccer star Cristiano Ronaldo's Whoop age to ...
- How This Year's World Cup Is Boosting U.S. Soccer Fandom
Mediapsssst, Richard Whitman - Thursday, July 2, 2026
Stagwell's The Harris Poll did a recent survey that found sharply growi ...
- U.S. Win Over Bosnian World Cup Team Sets Record 24.4M Viewers
Television News Daily, Wayne Friedman - Friday, July 3, 2026
With 24.4 million viewers, the Fox Television Network telecast was the most-watch ...
- World Cup Brand Ads Getting Higher 'Attention'
Television News Daily, Wayne Friedman - Thursday, July 2, 2026
On Fox networks, the average attention index for marketers is 121. Wor ...
- Molson, Alma Tempt World Cup Fans With Other Beers
MAD, Fern Siegel - Friday, June 26, 2026
"The Beer Fling" runs across OOH, social and on-premise activations in maj ...
- Heineken, LePub Translate Soccer For U.S. Fans
MAD, Fern Siegel - Thursday, June 25, 2026
Digital out-of-home work is located in select World Cup host cities. ...
- Dick's, Adidas Turn Shoe Shopping Into A Soccer Dream
MAD, Fern Siegel - Wednesday, June 24, 2026
OBB Bolded "Kicks Off" cross-platform campaign capitalizes on World Cup fever. ...