- Lidl, Mars And Visa Ads Are Winning The World Cup
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
Research has shown that tapping into the joyful spirit of the Wor ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- World Cup Proves Key Forum For Brand Engagement
Social Media Insider, Gavin O'Malley - Wednesday, July 11, 2018
For brands looking to get a leg up on their competition, social-med ...
- England Quarter Final Victory Watched By Nearly 20m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
England's victory against Sweden on Saturday took a massive 87.7% share ...
- World Cup Grabs $250M In TV Revenues For U.S. Networks, But Viewing Is Down
Television News Daily, Wayne Friedman - Monday, July 9, 2018
Through July 9 -- the quarter-final round -- NBCUniversal's networks have garner ...
- 'Campaign' Assesses The Impact Of World Cup Victory
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
If it all goes pear-shaped in tomorrow's quarter-final game for England again ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...
- Ronalda And Messi Square Up In The Social World Cup League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, June 27, 2018
Forget the sponsors -- the real World Cup battle is heating ...
- World Cup Players Dominate Social Media
Digital News Daily, Gavin O'Malley - Tuesday, June 26, 2018
Portuguese golden boy Cristiano Ronaldo and Team Mexico have managed to reta ...
- Toyota Sympathizes With Tired Soccer Fans
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2018
"We also took into consideration truck-opportunity markets, the role of media a ...
- Telemundo Launches Consumer Brand Campaign During World Cup Broadcast
TV Watch, Sara Guaglione - Thursday, June 21, 2018
The campaign revolves around the theme "Together Unstoppable." Andres Cantor, the Argenti ...
- Did NAFTA Just Save FIFA And The World Cup?
London Blog, Sean Hargrave - Monday, June 18, 2018
An organisation fighting corruption and questionable hosts finds a 2026 saviour ...
- Despite Scandals, World Cup Remains Marketers' Draw
Media Insider, Maarten Albarda - Friday, June 15, 2018
It's no doubt true that FIFA's brand name has an enormous smud ...
- TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Although nearly two in three -- 62% -- will watch World C ...
- Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Research from GlobalWebIndex suggests nearly two in three fans will watch Engla ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on ...
- World Cup Activations Rounded Up In Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The World Cup isn't just about television ads, and so Campaign h ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- 'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
"Campaign" has been looking at the World Cup ads hitting our scree ...
- World Cup TV Ad Sales Could Hit $600 Million
Television News Daily, Wayne Friedman - Friday, June 8, 2018
Worldwide, the FIFA World Cup is expected to pull in $2.4 billi ...
- World Cup To Boost Global Ad Spend By $2.4bn
Around the Net In MAD London, Sean Hargrave - Thursday, June 7, 2018
Figures from Zenith suggest the World Cup will boost global ad spe ...
- Countries Outside U.S. Will Reap Far More Of World Cup Ad Bonanza
MAD, Larissa Faw - Thursday, June 7, 2018
According to Zenith, the biggest increase in dollar terms will be ...
- Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
Lufthansa has "binned" a World Cup ad it controversially filmed in t ...
- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the Wor ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kic ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- t ...
- England's World Cup Team Read Out By Kids, Not Pundits
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
In a very well-received move, the FA announced the England squad yesterd ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...