- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the Wor ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kic ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- t ...
- England's World Cup Team Read Out By Kids, Not Pundits
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
In a very well-received move, the FA announced the England squad yesterd ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...
- Quarter Of Brits Will Tune Out Once England Knocked Out Of World Cup
Around the Net In MAD London, Sean Hargrave - Monday, May 14, 2018
A survey by Oath has found that one in four Britons wi ...
- 'Bud Bot' Will Link England Fans For World Cup Games
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Budweiser has announced it is to launch the "Bud Bot" through whi ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behi ...
- Nike Bests Adidas In 'Digital' World Cup
MAD, Larissa Faw - Tuesday, July 7, 2015
Nike was the most high-profile brand during the tournament, according to Amob ...
- I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news tod ...
- England's Women Footballers Draw Two Million Audience For World Cup Opener
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
England's 1-0 defeat by France in the women's football World Cup w ...
- Lighting Brand Cree Kick Starts New Soccer Campaign
MAD, Larissa Faw - Monday, June 8, 2015
The effort features Abby Wambach, the captain of the World Cup U. ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...
- Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- y ...
- World Cup, Selfies And 1D Dominate Twitter's 2014 Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The World Cup was the most tweeted about event ever, and Ell ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FI ...
- NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports ...
- World Cup Winners Scored With Real-Time Relevance
MAD, Larissa Faw - Friday, August 1, 2014
The World Cup Final had 32.1 million tweets sent during the mat ...
- World Cup Ad Surge Boosts ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ITV has reported a 40% rise in pre-tax profits to GBP250m ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
Real-Time Daily, Dee Anna McPherson - Thursday, July 24, 2014
The 2014 FIFA World Cup has come to a close, much ...
- Coca-Cola Sales Fall Flat Despite World Cup Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
A huge World Cup marketing drive from Coca-Cola and the launch ...
- Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark ...
- The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every fo ...
- Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Coca-Cola was the most successful World Cup sponsor in attracting social fan ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This yea ...
- Adidas Most Talked About Brand In Most Social World Cup Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
It was the most 'talked about' social sporting event ever with mo ...