- Lighting Brand Cree Kick Starts New Soccer Campaign
MAD, Larissa Faw - Monday, June 8, 2015
The effort features Abby Wambach, the captain of the World Cup U. ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...
- Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- y ...
- World Cup, Selfies And 1D Dominate Twitter's 2014 Review
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
The World Cup was the most tweeted about event ever, and Ell ...
- Telemundo Gets Spanish-Language Rights To World Cup
MediaDailyNews, Erik Sass - Friday, October 31, 2014
Telemundo is officially taking over the U.S. Spanish-language broadcast rights to FI ...
- NBC Sports Tries To Keep Soccer Fever Going
Marketing Daily, Aaron Baar - Tuesday, August 12, 2014
Coming off the hugely popular World Cup this summer, NBC Sports ...
- World Cup Winners Scored With Real-Time Relevance
MAD, Larissa Faw - Friday, August 1, 2014
The World Cup Final had 32.1 million tweets sent during the mat ...
- World Cup Ad Surge Boosts ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 30, 2014
ITV has reported a 40% rise in pre-tax profits to GBP250m ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Real-Time Marketing at the World Cup: What Worked, What Didn't, And What We Learned
Real-Time Daily, Dee Anna McPherson - Thursday, July 24, 2014
The 2014 FIFA World Cup has come to a close, much ...
- Coca-Cola Sales Fall Flat Despite World Cup Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
A huge World Cup marketing drive from Coca-Cola and the launch ...
- Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark ...
- The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every fo ...
- Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Coca-Cola was the most successful World Cup sponsor in attracting social fan ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- The Rhythm of Soccer: Why World Cup Brands Need Music to Sell at Scale
MAD, Glenn Minerley - Tuesday, July 15, 2014
Remember the grating sound of the vuvuzela four years ago? This yea ...
- Adidas Most Talked About Brand In Most Social World Cup Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
It was the most 'talked about' social sporting event ever with mo ...
- Soccer Marketing Is On The Attack
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 15, 2014
The German national team famously overhauled its traditionally defensive-minded game into ...
- When Losing Is Winning
Marketing: Sports, Jim Yang - Tuesday, July 15, 2014
Now that the 2014 Fdration Internationale de Football Association (FIFA) World C ...
- Snapchat Adds 'Story' To World Cup Final
Social Media & Marketing Daily, Gavin O'Malley - Monday, July 14, 2014
Showing off its collaborative, live-event-capturing powers, Snapchat hitched its "Our Story" featu ...
- Brands Rush To Congratulate Germany And Gotze
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Brands were quick to take advantage of Germany's victory in the Wor ...
- Are Beats by Dre, Kia World Cup Winners Or Losers?
MAD, Larissa Faw - Friday, July 11, 2014
You could ask viewers, like Ace Metrix did, or you can a ...
- World Cup 2014: A Marketer's Epilogue
Online Spin, Maarten Albarda - Monday, July 14, 2014
So that was FIFA World Cup 2014. Gary Lineker, former striker f ...
- You Can See The World Cup Live, Give Or Take 10 Seconds
Around the Net in Video, P.J. Bednarski - Friday, July 11, 2014
The World Cup has broken records as the largest live event ...
- Why Social "Newsrooms" Skew Positive
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, July 10, 2014
Like a number of ad agencies, Google set up a “newsroom” ...
- Shock World Cup Victory For Germany Sets New Twitter Records
Around the Net In MAD London, Sean Hargrave - Wednesday, July 9, 2014
Last night's shock 7-1 victory for Germany over Brazil has become t ...
- Brand Lessons From The World Cup
MAD, Larissa Faw - Tuesday, July 8, 2014
With an impressive performance by the U.S. team, viewer-friendly time zones a ...
- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
MAD, Steve McClellan - Monday, July 7, 2014
Overall, client ad spending was up 4.2% for the month versus ...
- Think Mobile, Act Local
Mobile Insider, Scott Swanson - Tuesday, July 8, 2014
Although the games are already underway, there is still some time le ...