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Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors

Adidas has seen the largest percentage increase of negative sentiment of all the brands associated with the FIFA scandal. Adidas saw negative sentiment rise by a whopping 32500%, followed by Visa (27000%), Budweiser (25500%), Nike, (23700%), Hyundai (16600%), Coca-Cola (9650%) and lastly, McDonald’s (4600%). While all brands saw a big rise in negative sentiment, brands such as Adidas would have had lower negative comments prior to the scandal, helping to explain why it has fared worse than the likes of McDonald's.

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