- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- Samsung Dominates Day One CES Buzz
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
Consumer electronics giant Samsung won the social media buzz during the fir ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- Marshmallow Treat + Marshmellow DJ = Marketing Success Story
MAD, Larissa Faw - Friday, January 24, 2020
For more than 10 years, culinary entrepreneur Michael Tierney tweaked and perfect ...
- 2018's Best-Read Food Stories Highlight Innovative Creative, Industry Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, January 2, 2019
Popular topics ranged from KFC's Colonel and Mrs. Butterworth dirty dancing ...
- 'Girls. Girls. Girls.' Shoot Stirs Buzz: Rachel McAdams Draped In Diamonds And Breast Pump
Publishing Insider, - Friday, December 21, 2018
Magazines still can generate powerful discussions, as boutique publication 'Girls. Girls. Girls ...
- In Analysis Of Social Buzz, Telecom Players Find Varied Success
Marketing Daily, Aaron Baar - Tuesday, January 30, 2018
"We saw different reasons why brands improved. Each brand has its o ...
- NFL, Amazon, Facebook Deemed 'Buzziest' Brands
Marketing Daily, Tanya Gazdik - Wednesday, December 20, 2017
Using data from nearly one million surveys with U.S. adults 18+, t ...
- Samsung Has Biggest CES Buzz (Not All Of It Good)
MAD, Larissa Faw - Wednesday, January 4, 2017
According to a report by Amobee, 38% of all CES 2017 digit ...
- Doritos Named Most Mentioned Brand During The Super Bowl
Around the Net In MAD London, Sean Hargrave - Tuesday, February 9, 2016
Doritos was the most mentioned brand on social media during the Sup ...
- Are You Brave Enough To Be A Storytelling Villain?
London Blog, Sean Hargrave - Monday, February 8, 2016
Controversial Protein World accounts for two in three social chats in i ...
- Tesco Brand Scores Fall On Supplier Scandal
Around the Net In MAD London, Sean Hargrave - Tuesday, February 2, 2016
The supplier scandal is having a negative impact on consumer perception ...
- Bud Light, Budweiser Garner Top Super Bowl Buzz
MAD, Larissa Faw - Friday, January 29, 2016
Interestingly, two advertisers not participating in this year's game are still generati ...
- Aldi Tops Consumer Buzz Chart In Christmas Run-Up
Around the Net In MAD London, Sean Hargrave - Friday, December 18, 2015
With just over a week to go until the big day, Al ...
- Brands Lining Up To Take Apple's Cool Crown
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
The lukewarm reception from critics and fans to this year's Apple Wat ...
- BuzzFeed Beefs Up Local News Coverage
Around the Net In MAD London, Sean Hargrave - Thursday, September 24, 2015
BuzzFeed will make its first foray into more localised news coverage ...
- MTV Video Music Awards Becomes Most Tweeted Entertainment Show Ever
Around the Net In MAD London, Sean Hargrave - Tuesday, September 1, 2015
MTV's Video Music Awards (VMAs) saw 2.2 million people sending 24.1 milli ...
- IBM, Google, Intel Lead in IoT Buzz
Connected Thinking, Chuck Martin - Monday, July 20, 2015
There may be many way to measure companies involved in the Intern ...
- Janine Gibson Joins BuzzFeed UK As Editor In Chief
Around the Net In MAD London, Sean Hargrave - Wednesday, June 17, 2015
Former "Guardian" deputy editor Janine Gibson has joined BuzzFeed UK as edit ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...
- Now It's The NFL's Brand That's Deflated
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The firm notes that perception had been heading up for the N ...
- Paddy Power Suffers Social Media Backlash
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Paddy Power has faced substantial social media criticism after comparing Newcastle United ...
- Social Media: Yes, The Starbucks Thing Was A Bad Idea
The Social Graf, Erik Sass - Wednesday, March 25, 2015
Starbucks' heart may have been in the right place, but its bra ...
- Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
MediaDailyNews, Joe Mandese - Friday, February 27, 2015
This just in... literally, it's on the network morning news shows ...
- Social And Digital Brands Top Buzz Rankings In New Report
Marketing Daily, Karl Greenberg - Wednesday, February 25, 2015
Google is at the top of the list for the second yea ...
- Movies' Online Buzz Indicative Of Box Office Success
Marketing Daily, Aaron Baar - Thursday, February 19, 2015
"There's a lot of info out there. It exists and it's readi ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- BuzzFeed Launches Chat Channel on Viber
Around the Net In MAD London, Sean Hargrave - Friday, January 16, 2015
Online news site BuzzFeed's initial growth may have been fuelled by soci ...
- Streaming Media Brands Garner 2014 Buzz
Marketing Daily, Aaron Baar - Thursday, January 15, 2015
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzill ...
- Aldi Takes Top Spot In BrandIndex Buzz League Table -- Lidl Comes Second
Around the Net In MAD London, Sean Hargrave - Thursday, January 15, 2015
Aldi has rocketed to the top spot in YouGov's BrandIndex Buzz bra ...