Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch. The corn chips brand, which
has invited consumers to create the brand's Super Bowl ad for the last 10 years, received more than 89,000 mentions while the game was played live in the U.S., Doritos' Crash the Super Bowl is an
annual online competition run by Doritos owner Frito-Lay, but is ending this year. The next most mentioned brands were Pepsi, and Pokemon.
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