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Paddy Power Suffers Social Media Backlash
- The Drum, Tuesday, April 14, 2015 8:39 AM
Paddy Power has faced substantial social media criticism after comparing Newcastle United's performance record against Liverpool to police-linked violence against African-Americans. The controversial tweet, first spotted by Business Insider, discussed the "KOP beatings" of Newcastle United, making a play on "cop" and the Anfield KOP stand, sparking unease and criticism on Twitter. As a result, Paddy Power briefly trended in the UK on Monday afternoon on the social media site, as negative comments flowed in.
