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MTV Video Music Awards Becomes Most Tweeted Entertainment Show Ever

  • The Drum, Tuesday, September 1, 2015 6:42 AM

MTV’s Video Music Awards (VMAs) saw 2.2 million people sending 24.1 million tweets about the 2015 awards show, making it the most tweeted program since Nielsen began tracking Twitter TV conversations in 2011. Sunday night’s VMA Twitter buzz saw a 69% increase from last year’s 12.6 million tweets. Since Nielsen began tracking Twitter TV ratings in October 2011, only the Super Bowl has generated more tweets than yesterday’s VMAs.

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