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Brands Lining Up To Take Apple's Cool Crown

  • The Drum, Monday, September 28, 2015 6:09 AM

The lukewarm reception from critics and fans to this year’s Apple Watch and Apple Music has not been enough to dent its cool factor. Buzz around its Apple TV service and upcoming products like the iPhone 6S was enough to secure its place at the top of the annual survey. However, rivals for the CoolBrands crown are emerging. Netflix and Instagram, which both broke into the top 20 list year, continued to rise up the rankings, moving from tenth to fifth and fourteenth to seventh respectively. netflix

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