- Sony And Samsung Top Social Buzz For Black Friday
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Sony has beaten technology rival Apple to become the most desired bra ...
- John Lewis Puts Social At Its Heart To Top Christmas Brand Index
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
John Lewis and Marks & Spencer's have retained their positions as t ...
- John Lewis Festive Ad Beats Last Year's For First 24-Hour Shares
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
According to the data -- exclusive analysis collated by Unruly for Marketi ...
- ShareThis Drills Down On Social Buzz Around Big Events
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
The study, which looks at social behavior around major events like Sha ...
- Vauxhall Targets Millennials On BuzzFeed For Adam Car Launch
Around the Net In MAD London, Sean Hargrave - Thursday, October 16, 2014
Vauxhall has signed an exclusive European sponsorship deal with BuzzFeed that wi ...
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
Marketing Daily, Karl Greenberg - Monday, September 15, 2014
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 wh ...
- Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
Marketing Daily, Karl Greenberg - Tuesday, September 2, 2014
Jeep, Buick and Cadillac over the past year have had the mo ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- BuzzFeed Will Use Investment For Global Expansion And Social Media Team Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
BuzzFeed will use the $30m it recently raised to launch sites ...
- BuzzFeed Raises $50m To Become 'Preeminent Media Company'
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Online media firm BuzzFeed has raised $50m (GBP30m) of new funding fr ...
- YouTube Tops Men's Summer Brand Rankings
Engage:Men, Ted Marzilli - Thursday, August 7, 2014
YouTube - star-maker, entertainment distributor, quirky pet archive and ad channel, ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Always' 'Like A Girl' Video Sparks Debate
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 3, 2014
It's not without controversy, but a video by filmmaker Lauren Greenfield f ...
- Instagram Influencer theAmplify Drives 'Fault In Our Stars' Buzz
MAD, Larissa Faw - Thursday, June 26, 2014
This influencer campaign utilized Instagram marketing firm theAmplify's proprietary technology called SharedRa ...
- Nissan Rogue Comes In An Amazon Locker
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
The crossover, as of this writing, is sitting in a giant r ...
- Brands Get Less Buzz From 'Mad Men' Premiere
MAD, Larissa Faw - Tuesday, April 15, 2014
That's according to analytics firm Kontera. "It is evident that this episo ...
- Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that ...
- Y&R Launches Social Soundscape At SXSW
MAD, Steve McClellan - Tuesday, March 11, 2014
The Twitter-fed buzz tracking device lets mobile users keep abreast of a ...
- Groupon Wins Bierce Award For Press Releases
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 18, 2014
Okay, there is no Bierce Award for Press Releases. Feel good f ...
- T-Mobile's Push Is Hurting AT&T Perception
Marketing Daily, Aaron Baar - Friday, January 24, 2014
T-Mobile's push to be the "Uncarrier" of the wireless world is havi ...
- Super Bowl Play: Subway To Use GIFs, Launch On Tumblr
Marketing Daily, Karlene Lukovitz - Friday, January 17, 2014
During Super Week, Subway will be a returning sponsor of ESPN Radio ...
- Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention f ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Reality Shows Aim For Viewer Boost And Viral Buzz With New Promo Efforts
MAD, Larissa Faw - Monday, January 6, 2014
In a bid to boost viewer tune-in for network reality shows, ...
- On PINs And Needles, Target's Brand Struggles
Marketing Daily, Sarah Mahoney - Sunday, December 29, 2013
Target now says the encrypted data did make it into the han ...
- Most Marketers Will Spend More on Social Media in 2014
The Social Graf, Erik Sass - Tuesday, November 19, 2013
Seven out of ten marketers expect their companies to increase spending ...
- Burgundy Is Back - For Whole Dodge Lineup
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
Chrysler, LLC's Dodge brand, is back with more ads featuring Ron Burgund ...
- Adland Daily Special: 'Muy Grande Bullshit Burrito'
Mediapsssst, Richard Whitman - Friday, October 18, 2013
Oh, the troops have really been flinging it this week. But hec ...
- BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% le ...
- Facebook Rolls Out Real-Time Tracking
Online Media Daily, Mark Walsh - Monday, September 9, 2013
In its latest bid to rival Twitter as a source of breaki ...