- Jimmy Kimmel Pranks The World With Twerk Video
TVBlog, Ed Martin - Tuesday, September 10, 2013
All people are talking about today is ABC's "Jimmy Kimmel Live" ...
- Super Bowl Now A Bargain @$3.7 Million A Spot
Truth In Advertising, Jon Bond - Monday, September 9, 2013
The machinery that merchandises and amplifies the SB spot is now wor ...
- Hyundai Hangs Genesis Spec-R On The Vine
Marketing Daily, Karl Greenberg - Tuesday, September 3, 2013
The effort, by Hyundai's AOR Huntington Beach-based Innocean USA, comprises some ...
- BrandIndex Ranks Best-Perceived QSRs, Casuals for 1H
Marketing Daily, Karlene Lukovitz - Friday, July 12, 2013
As of this year's first half, Subway continues to be the best-perceiv ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- Post-Scandal, Verizon's Reputation Takes Hit
Marketing Daily, Aaron Baar - Friday, June 14, 2013
"Lots of consumers had heard about [the story] and perceived it ...
- NBCU: Nostalgia Builds Buzz
Marketing Daily, Karl Greenberg - Monday, May 6, 2013
Jack Daniels moved up the list on the study by using Fra ...
- Social Scoring Is An Industry, But Marketers Are Skeptical
Online Media Daily, Gavin O'Malley - Friday, April 12, 2013
With the rise of social media, "influencers," and buzz marketing, "social scorin ...
- Poland Spring: Media Exposure Vs. Buzz, Awareness
Marketing Daily, Karlene Lukovitz - Tuesday, February 19, 2013
While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decided ...
- BlackBerry Is Showing Signs Of Life
Marketing Daily, Aaron Baar - Thursday, February 14, 2013
"It's very, very good news for BlackBerry, but it's early days," sa ...
- Chocolate Brands: Buzz Versus 'Love'
Marketing Daily, Karlene Lukovitz - Thursday, February 7, 2013
With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eig ...
- Ford, Honda, Toyota Perception Looks Good
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
Toyota, which was in the tank in 2010 from recalls and oth ...
- BrandIndex: Subway Leads 2012's Best-Perceived QSRs
Marketing Daily, Karlene Lukovitz - Saturday, January 26, 2013
While Subway has had its PR challenges in the past few week ...
- Popcorn Brand Piggybacks On Monopoly Contest
Marketing Daily, Aaron Baar - Thursday, January 24, 2013
"Our goal was to generate some attraction and make the connection betwe ...
- To Release Or Not To Release Before Game Day
Marketing Daily, Carrie Cummings - Tuesday, January 22, 2013
"The Super Bowl has become like those old carnival barkers competing f ...
- Leverage This For Pre-Holiday Smile
Around the Net In Media, Phyllis Fine - Friday, December 21, 2012
Check out the winners of Ragan's #jargoncontest, where folks competed to co ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- QSRs' Buzz Suffers After Obamacare Remarks
Marketing Daily, Karlene Lukovitz - Monday, December 3, 2012
Weeks after controversial remarks about cutting back on workers' hours as ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home f ...
- Music, Food, Lifestyle Programs Lift Buzz
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
It's about the buzz. And that's what NBCUniversal Integrated Media purports ...
- General Sentiment: Facebook Tops In Buzz
Marketing Daily, Karl Greenberg - Friday, October 26, 2012
Not surprisingly, Facebook is number one in Impact Media Value, partly becau ...
- Messaging Moviegoers
Research Brief, Jack Loechner - Friday, October 19, 2012
According to a new study by the Ipsos Motion Picture Group, moviegoe ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Audi Gets Jiggy With Snake Canyon
Marketing Daily, Karl Greenberg - Friday, September 7, 2012
Evel Knievel is back. Okay, no he isn't, but his famous Sna ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Be Funny, Sexy, Controversial: Tips for Social Video for Olympics & Beyond
VidBlog, Daisy Whitney - Wednesday, July 25, 2012
I tried to be stoic. I tried to be jaded. I w ...
- Tide Pods Among First 'Hypeworthies' Winners
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Winners in 13 categories were chosen by a panel of grocery indust ...
- Social Media Buzz Ups Trad TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
Nielsen says a recent study adds to the growing evidence showing the ...
- Super Bowl Brands: Major Buzz Shifts Since Game
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts ...