Chevrolet is partnering with brand marketing platform Dailybreak for a “Home for the Holidays” campaign. Chevy will give a holiday gift of a brand new Cruze, Sonic, or Spark to one winner.
Users have to sign up for the Challenge at Dailybreak.com/Chevy. Once inside the Challenge, users will walk through a brand experience around user-generated content and earned media around holiday and winter driving trivia and a personalized holiday photo postcard.
Participants create the photo postcard by uploading a photo and writing a short story relating the photo to a new Chevy. Users will then share the postcard through their social networks and ask family and friends to vote. The winner will be selected based on a combination of votes and creativity.