- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- Ad Condemns Trump's Misogynistic Treatment Of Women
MAD, Steve McClellan - Friday, October 16, 2020
In the ad Trump is seen calling women "fat," Ugly" and "stupid ...
- Essential Truths Of Climate Change
MediaDailyNews, Denis Hayes - Friday, October 16, 2020
The intersection of Earth Day's 50th anniversary and the COVID-19 pandemic spotligh ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- Washington Post Press Freedom Partnership Runs Ads To Support Journalist Austin Tice
Publishers Daily, Melynda Fuller - Friday, August 14, 2020
Austin Tice was abducted eight years ago today at a checkpoint ...
- Facebook Expands Content Ban To Include Blackface, Jewish Stereotypes
Digital News Daily, Gavin O'Malley - Wednesday, August 12, 2020
During the second quarter, Facebook took action on 22.5 million pieces ...
- Just-Released Civil Rights Audit Of Facebook Called 'Damning'
Digital News Daily, Karlene Lukovitz - Wednesday, July 8, 2020
After two years of work, the independent auditors say Facebook Inc. h ...
- Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Republicans for the Rule of Law is amping up its efforts ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- FEMA, Ad Council Prepare Kids For Disasters
MAD, Larissa Faw - Tuesday, August 27, 2019
The "Prepared, Not Scared" campaign is designed to educate adults, particularly parent ...
- USTA Highlights Dearth of Women's Sports Media Coverage
MAD, Larissa Faw - Thursday, August 22, 2019
Ads in a new campaign end with the hashtag, #WomenWorthWatching.com to ser ...
- 'People,' Arm & Hammer Partner For Coach Appreciation Campaign
Publishers Daily, Sara Guaglione - Friday, August 16, 2019
The seven-week campaign will consist of several editorial features in 'People,' ...
- 'New York Post' Calls For Assault Weapons Ban
Publishers Daily, Melynda Fuller - Monday, August 5, 2019
The editorial follows a weekend that saw two deadly mass shootings happ ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- March For Our Lives And Gen L (Generation Lockdown)
Mediapsssst, Richard Whitman - Monday, April 29, 2019
March For Our Lives has issued a powerful new PSA from McCa ...
- Would You Click On A Bing Ads Action Extension?
Inside Performance, Laurie Sullivan - Thursday, April 4, 2019
Advertisers participating in the beta saw average click-through rates increase by 2 ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Facebook Responds To Civil-Rights Audit
Social Media Insider, Gavin O'Malley - Wednesday, December 19, 2018
Regarding the roughly 90 civil-rights organizations that contributed to the audit, Facebook ...
- PSAs Engage, Stakes Raised When Content Relates To Actual TV Viewing
TV Watch, Wayne Friedman - Thursday, December 6, 2018
Media and marketing executives will vigorously dispute the idea that TV viewe ...
- McClatchy Partners With RIP Medical Debt To Ease Financial Burden On Veterans
Publishing Insider, Melynda Fuller - Monday, November 12, 2018
The publisher will leverage the reach of its 30 news websites a ...
- theSkimm, Shondaland Launch #NoExcuses Video Series, Shondaland Names New EIC
Publishers Daily, Melynda Fuller - Thursday, October 18, 2018
A five-part video series connected to theSkimm's "No Excuses" campaign launched acro ...
- 1,600 Men Sign New York Times' Ad Supporting Dr. Blasey Ford
Publishers Daily, Sara Guaglione - Thursday, September 27, 2018
The names of the men surround a box of text, with t ...
- Friends Of Animals To Save Wild Horses
Out to Launch, Larissa Faw - Monday, September 24, 2018
Friends of Animals and agency Chemistry are introducing the nonprofit animal group ...
- 121 Mannequins Visit Havas Chicago For Suicide Prevention
MAD, Larissa Faw - Thursday, September 20, 2018
To raise awareness for National Suicide Prevention Month, Havas Chicago developed ...
- Ad Council, Droga5 Launch New Gun Safety Campaign
MAD, Larissa Faw - Wednesday, August 8, 2018
The new "End Family Fire" campaign represents the first time the ...
- Facebook Adds AR To Ad Offerings
Digital News Daily, Gavin O'Malley - Tuesday, July 10, 2018
Users can play with a brand's AR camera effects in their Ne ...
- Reddit Adds Call-To-Action Button For Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
Advertisers now have the option to add a call-to-action button to the ...
- Cross-Channel Calls To Action in B2B
Around the Net in Email, Ray Schultz - Tuesday, April 24, 2018
The call to action is a core marketing element, especially in B2 ...