- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Hyundai Tackles Climate Change In Car Ads
Out to Launch, Fern Siegel - Friday, March 15, 2024
Even safety features can't protect us from the catastrophic impact of t ...
- The Shotline Campaign Gives Voice To Victims, Confronts Lawmakers On Gun Violence
MAD, Fern Siegel - Wednesday, February 14, 2024
Each message, in the victim's voice, will be sent as a ca ...
- Fridays For Future US Won't Be 'SILENCED' Over Fossil Fuels Deaths
Out to Launch, Fern Siegel - Thursday, September 14, 2023
The campaign shows images of young people, victims of the harmful effec ...
- How AI Can Help Brands Create Stronger CTAs
Around the Net in Email, Ray Schultz - Tuesday, August 8, 2023
Marketers can craft better calls to action, using AI tools like ChatG ...
- Intergenerational Action: Looking To Drive Change
Media Insider, Steven Rosenbaum - Monday, May 22, 2023
At a meeting of diverse generations, one 21-year-old described how social med ...
- Fridays For Future Reminds World That 'Earth Is No Toy'
MAD, Fern Siegel - Thursday, April 20, 2023
The campaign's print work will be displayed via wild postings in t ...
- Positive Attitudes: Pinterest CEO Calls On Industry To Self-Regulate AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 22, 2023
Pinterest CEO Bill Ready is calling on the social media industry ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 21, 2022
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- Yelp Launches Request A Call Feature, Expands Search Categories
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
The feature, Request a Call, builds on the success of Request ...
- Campaign Looks To Reduce Bitcoin's Environmental Impact
Digital News Daily, Colin Kirkland - Wednesday, March 30, 2022
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitco ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Blah, Blah, Blah: The Last Press Release You'll Ever Read
RTBlog, Joe Mandese - Monday, November 8, 2021
If Greta Thunberg is right and climate summits are nothing more th ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- Ad Condemns Trump's Misogynistic Treatment Of Women
MAD, Steve McClellan - Friday, October 16, 2020
In the ad Trump is seen calling women "fat," Ugly" and "stupid ...
- Essential Truths Of Climate Change
MediaDailyNews, Denis Hayes - Friday, October 16, 2020
The intersection of Earth Day's 50th anniversary and the COVID-19 pandemic spotligh ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high ...
- Washington Post Press Freedom Partnership Runs Ads To Support Journalist Austin Tice
Publishers Daily, Melynda Fuller - Friday, August 14, 2020
Austin Tice was abducted eight years ago today at a checkpoint ...
- Facebook Expands Content Ban To Include Blackface, Jewish Stereotypes
Digital News Daily, Gavin O'Malley - Wednesday, August 12, 2020
During the second quarter, Facebook took action on 22.5 million pieces ...
- Just-Released Civil Rights Audit Of Facebook Called 'Damning'
Digital News Daily, Karlene Lukovitz - Wednesday, July 8, 2020
After two years of work, the independent auditors say Facebook Inc. h ...
- Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Republicans for the Rule of Law is amping up its efforts ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- FEMA, Ad Council Prepare Kids For Disasters
MAD, Larissa Faw - Tuesday, August 27, 2019
The "Prepared, Not Scared" campaign is designed to educate adults, particularly parent ...
- USTA Highlights Dearth of Women's Sports Media Coverage
MAD, Larissa Faw - Thursday, August 22, 2019
Ads in a new campaign end with the hashtag, #WomenWorthWatching.com to ser ...
- 'People,' Arm & Hammer Partner For Coach Appreciation Campaign
Publishers Daily, Sara Guaglione - Friday, August 16, 2019
The seven-week campaign will consist of several editorial features in 'People,' ...
- 'New York Post' Calls For Assault Weapons Ban
Publishers Daily, Melynda Fuller - Monday, August 5, 2019
The editorial follows a weekend that saw two deadly mass shootings happ ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...