Fridays for Future U.S. and Youth Climate Strike LA unveiled "SILENCED," a campaign that reveals the consequences of poor air quality and climate change in Los Angeles.
The social-media campaign, by creative agency FRED & FARID Los Angeles, produced AI-generated shots of young people who are victims of the lethal effects of air pollution caused by fossil-fuel emissions.
The campaign alerts the public to the upcoming global climate strike, scheduled for September 15 and 17, and the push to end reliance on fossil fuels and create a healthier world.
The wave of global mobilizations aligns with Sept. 17, when world leaders attend the United Nations Secretary General’s Climate Ambition Summit. A march is scheduled that day in New York at 1 p.m. on W. 56 St and Broadway.
According to a United Nations Human Rights Special Procedures report, an estimated 150,000 premature deaths annually have been linked to climate change. In Los Angeles, an estimated 1,341 premature deaths occur due to poor air quality, according to a study by the American Thoracic Society.
Katharina Maier, national coordinator with Fridays for Future US, notes that fossil fuels are "contaminating our water and air, and sickening our communities — with low wealth and communities of color hit first and worst. This campaign is a call to action for all of us to stand up against the fossil-fuel industry and work toward a cleaner, more sustainable future."