Tag results for "environment"
- Heatmap News, Digital Platform Devoted To Climate Change, DebutsClimate change is 'the most important story of our time,' says E ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital AdvertisingThe Green Supply Path Initiative is aimed at helping the ad indust ...
- 2022 Client Of The Year: PatagoniaAt a time when plenty of consumer marketers are leaning into acrony ...
- Cannes Lions Add Sustainability Reporting To Awards SubmissionsThe "non-compulsory" reporting utilizes Ad Net Zero's five-point methodology as a gui ...
- Yahoo News Debuts Interactive Climate Change MapThe Finding Safe Haven series offers reports on seven geographic regions. ...
- Ad-tech Companies Launch Global Campaign To Encourage Action On Climate ChangeFounding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched ...
- When Is A Media Buy A Greenwashing Liability? When It's A Fossil Fuel Brand Sponsoring Climate Coverage"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained duri ...
- Climate Editor Leaves Digital News Startup, Cites Chevron SponsorshipBill Spindle said he left digital news startup Semafor over the appearan ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- REI Gives $2M To Promote Inclusion In Outdoor ActivitiesThe co-op is spreading its grant money among dozens of nonprofits th ...
- Poshmark Ushers In Secondhand SundayThe resale site grabs an environmentally friendly slice of Black Friday week ...
- Revolt Brands Eco-Friendly Concrete Substitute Unveiled At COP27Dubbed Partanna, the firm says it devised the brand around a n ...
- Transforming Brand Values into Tangible ActionsPatagonia's mission statement is: we're in business to save our home plane ...
- Marketers Should Consider These Social Issues Before Reaching Out To ConsumersA Collage Group study on multicultural Americans found 65% of Americans overa ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To JoinFounding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'The study from Volta Media represents a 15% increase from 2021, a ...
- 'Time' Debuts Its First Interactive CoverTwin images show "The Planet We Made" and "The Planet We Ne ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should BeThe No. 1 response was that advertisers and agencies should work ...
- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability"Of the 2,000 climate-related lawsuits ever filed, about a quarter of th ...
- How The Ad Industry Can Fix Greenwashing, OvernightEmissions offsets have been a good start, but if we really wa ...
- 'Don't Mess It Up,' California Destination Tells VisitorsAds, from marketing agency The Shipyard for client Mammoth Lakes Tourism ur ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning GroupIn a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Consumers Rethinking The Holidays - Here's What It Means For AdvertisingBrands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Nature Conservancy Pushes Benefits Of 'NYC Trees' In Sassy CampaignThe OOH ads appear in bus shelters and other postings near t ...
- Hey Bezos, Bonaire Has A Mission For YouA new campaign from the Dutch Caribbean Island of Bonaire is raisi ...
- Wolff Olins Ups Environmental Offerings With Hargreaves HireThe new creative director-strategic role enhances the consultancy's global focus on environment ...
- Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.Osborn, who stepped down as CEO of OMD earlier this year followi ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, StreamersNew research shows that four hours of streaming generates roughly the sa ...
- IPG Revises Policy On Energy, Utility ClientsIPG said it was working with climate change consultant Planet + Purpo ...
- Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify SolutionsThe "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashin ...
